I am a Law-qualified professional (Upper-Intermediate English) who has built strong experience in social media and digital marketing. I work across major platforms (Facebook, Instagram, TikTok, LinkedIn, Twitter/X, YouTube, Pinterest) focusing on content creation, audience engagement, brand promotion, and performance optimization. I’m also skilled in strategy and execution: analyzing metrics, improving reach and engagement, supporting brand visibility, and leading end-to-end marketing initiatives (social media strategy, community management, SEO, e-commerce integration, and copywriting). I bring leadership, creativity, and a data-driven mindset to strengthen online presence and growth.…

Mariia Kryshtal

I am a Law-qualified professional (Upper-Intermediate English) who has built strong experience in social media and digital marketing. I work across major platforms (Facebook, Instagram, TikTok, LinkedIn, Twitter/X, YouTube, Pinterest) focusing on content creation, audience engagement, brand promotion, and performance optimization. I’m also skilled in strategy and execution: analyzing metrics, improving reach and engagement, supporting brand visibility, and leading end-to-end marketing initiatives (social media strategy, community management, SEO, e-commerce integration, and copywriting). I bring leadership, creativity, and a data-driven mindset to strengthen online presence and growth.…

Available to hire

I am a Law-qualified professional (Upper-Intermediate English) who has built strong experience in social media and digital marketing. I work across major platforms (Facebook, Instagram, TikTok, LinkedIn, Twitter/X, YouTube, Pinterest) focusing on content creation, audience engagement, brand promotion, and performance optimization.

I’m also skilled in strategy and execution: analyzing metrics, improving reach and engagement, supporting brand visibility, and leading end-to-end marketing initiatives (social media strategy, community management, SEO, e-commerce integration, and copywriting). I bring leadership, creativity, and a data-driven mindset to strengthen online presence and growth.

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Skills

Experience Level

Instagram
Expert
Copywriting
Expert
Tiktok
Expert
Branding
Expert
LinkedIn
Expert
Social Media Design
Expert
YouTube
Expert
CRM
Expert
Facebook Ads
Expert
Leadership
Expert
SEO
Intermediate
Google Ads
Intermediate
Pinterest
Intermediate
WhatsApp
Intermediate
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Language

Ukrainian
Fluent
Russian
Fluent
English
Advanced

Work Experience

Multi-platform Social Media / Growth Marketing / Content Strategy
January 1, 2026 - Present
Led multi-platform strategy (Instagram, Facebook, Telegram, YouTube, X), optimizing content funnels from engagement to FTD. Tracked KPIs such as CTR, CPA, and conversions, working with CRM. Analyzed performance data to identify growth opportunities and improve conversion rates. Coordinated designers and video teams to deliver high-performing creatives and ensure campaign execution.
Social Media Manager / Strategist (multi-platform)
January 1, 2026 - Present
Managed multi-platform strategy (Instagram, FB, Telegram, LinkedIn, YouTube, X) and optimized content funnels from engagement to FT D. Tracked KPIs such as CTR, CPA, and conversions; worked with CRM; analyzed performance data to identify growth opportunities and improve conversion rates. Coordinated creative production with design and video teams to deliver high-performing creative.
Social Media Team Lead / Social Media Strategist
January 1, 2025 - January 1, 2026
Led full-cycle social media management across multiple platforms (Instagram, TikTok, YouTube, Facebook, LinkedIn) for international brands across Europe, the UK and UAE. Built and managed strategies, coordinated teams, and ensured consistent brand voice across platforms. Created and optimized visual content including briefs and creative hypothesis testing. Focused on Tier-1 and Tier-2 markets while ensuring compliance with bans and regulations. Managed performance and worked with creative teams to deliver high-performing creatives.
Social Media Team Lead / Social Media Strategist
January 1, 2023 - January 1, 2025
Led full-cycle social media marketing across Instagram, TikTok, YouTube, Facebook, and LinkedIn for brands across Europe, UK, and UAE. Built cross-platform brand voice and coordinated briefs for internal teams (designers, editors, videographers). Created and optimized content assets across multiple channels (including Telegram, WhatsApp, and YouTube), tested creative hypotheses, and ensured compliance for Tier-1 and Tier-2 markets.
Social Media Manager / Content Creator at Hi-Human Marketing Agency
January 1, 2022 - January 1, 2023
Managed social media and created content supporting brand growth for clients. Produced content and supported community growth through consistent posting and engagement.
Social Media Manager at NDA iGaming
January 1, 2022 - January 1, 2023
Worked as a social media manager, strategist, and content creator in iGaming. Focused on content creation and brand communication, contributing to ongoing social media presence and growth through consistent content and engagement.
Social Media Manager at Ayo The Writer
January 1, 2022 - January 1, 2023
Managed social media accounts for Ayo The Writer, focusing on growing the brand’s online presence and engaging a creative audience. Created and implemented content strategies aligned with the inspiration and needs of writers and the literary community.
Social Media Manager at Olde Tyme Floor
January 1, 2019 - January 1, 2022
Managed social media accounts for Olde Tyme Floor, focusing on brand visibility, customer interaction, and community engagement. Produced visually appealing posts and used targeted marketing approaches to drive customer interest. Also worked on promotion of flooring services through engaging content and creative campaigns.
Restaurant Operations / Customer Relations / Online Presence
January 1, 2015 - January 1, 2019
Managed restaurant operations and handled customer relations while supporting online presence. Worked on customer engagement and day-to-day service experience.
Social Media Manager / Marketing Specialist at Ayo The Writer
January 1, 2015 - January 1, 2019
Handled social media strategy and content execution to support brand promotion, audience growth, and engagement.
Social Media Manager / Marketing Specialist at Olde Tyme Floor
January 1, 2015 - January 1, 2019
Managed social media accounts for Olde Tyme Floor, focusing on brand visibility, customer interaction, and community engagement. Created visually appealing posts and drove customer interest through targeted marketing strategies. Showcased flooring products and services through creative campaigns highlighting quality and benefits. Supported marketing goals for brand awareness and engagement.
Social Media Manager / Digital Marketing (various projects)
January 1, 2015 - January 1, 2019
Worked across different social media and marketing projects, specializing in content creation, audience engagement, brand promotion, and development of effective social media strategies. Conducted performance analysis and optimized content to improve reach and engagement; applied innovative approaches to strengthen online presence and brand visibility.

Education

Education (course) at The SWAY School Bergamo
January 11, 2030 - July 12, 2026
Workshop / course at Google Digital Workshop Croatia, Rijeka, Laguninja 27, 51000
January 1, 2021 - December 31, 2021
Eductation (schooling) at Red Ford English School
January 11, 2030 - July 12, 2026
Bachelor/University studies at Zaporizhzhia National University
January 1, 2008 - January 1, 2013
Law (degree) at Zaporizhzhia National University
January 1, 2008 - January 1, 2013
English education at Red Ford English School
January 1, 2008 - January 1, 2013

Qualifications

Advanced C1 English (certificate/level)
January 1, 2022 - July 12, 2026

Industry Experience

Media & Entertainment, Retail, Education, Travel & Hospitality, Other, Professional Services, Consumer Goods
    Social Media Manager

    Hi - Human Agency

    Managed social media content for the agency and its clients, including content planning, copywriting, creative briefs, and strategy development. Collaborated with designers and marketing teams to create engaging content tailored to different industries.

    https://www.instagram.com/hihuman.agency

    Sunday Roast Media

    Created and managed social media content, developed content calendars, wrote copy, and supported audience engagement. Worked closely with the creative team to maintain a consistent brand voice.

    https://www.instagram.com/sunday.roast.media

    Anantara Dragon Seseh Bali

    Produced content for a luxury real estate development in Bali. Developed content ideas, wrote captions, created creative briefs, and planned content focused on architecture, lifestyle, and investment opportunities.

    https://www.instagram.com/anantaradragonbali

    618 Development

    Managed social media content for a premium real estate brand. Planned content, wrote copy, developed creative concepts, and coordinated with designers to present projects through engaging storytelling.

    https://www.instagram.com/618development

    Lifeway Foods

    Created social media content for a wellness brand, including content planning, copywriting, campaign support, and audience-focused storytelling designed to strengthen brand awareness.

    https://www.instagram.com/lifewaykefir

    Savaya Bali

    Developed social media content for a luxury lifestyle venue in Bali. Worked on content planning, captions, creative direction, and maintaining a premium visual identity.

    https://www.instagram.com/savayabali

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