I create high-performing photo and video content (Reels, short-form) for brands and personal accounts—combining visual aesthetics with marketing strategy. I am experienced in developing content concepts, scripting, shooting and editing—with a strong focus on content that drives engagement and conversions. I have worked across multiple industries and international markets, adapting content to different audiences and trends.

Mariia Vasylchenko

I create high-performing photo and video content (Reels, short-form) for brands and personal accounts—combining visual aesthetics with marketing strategy. I am experienced in developing content concepts, scripting, shooting and editing—with a strong focus on content that drives engagement and conversions. I have worked across multiple industries and international markets, adapting content to different audiences and trends.

Available to hire

I create high-performing photo and video content (Reels, short-form) for brands and personal accounts—combining visual aesthetics with marketing strategy.
I am experienced in developing content concepts, scripting, shooting and editing—with a strong focus on content that drives engagement and conversions. I have worked across multiple industries and international markets, adapting content to different audiences and trends.

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Language

Ukrainian
Fluent
English
Advanced

Work Experience

Content Creator at Coffee House
January 1, 2026 - Present
Created photo and video content to promote Mother's Day product; conducted product-focused shoots for social media; edited content for Instagram (Reels & posts); designed promotional menu for Mother's Day campaign; supported visual presentation and styling.
Marketing & Targeting Specialist at Freelance & Remote
January 1, 2024 - January 1, 2025
Developed full-funnel marketing strategies and launch plans; conducted market research and competitive analysis; created ad creatives (visuals, scripts and hooks); planned content for campaigns (video, UGC, visuals); set up pixel tracking and conversion events; analyzed site and ad account data; scaled profitable campaigns. Achievements include UK e-commerce: £4,500 ad spend → 500 sales (CAC £9, ROAS ~611%).
Social Media Specialist at Eat Point
January 1, 2020 - January 1, 2023
Built and managed social media presence; created content and visual styles; managed customer communications; implemented advertising campaigns. Achievements: increased sales by 25%; grew audience by 30% organically; reduced response time by 35%.
Social Media Specialist at Political Project
January 1, 2020 - January 1, 2023
Built and managed social media presence for a political project; created content and visuals; facilitated advertising campaigns; maintained client communications; delivered weekly reports and optimization.
SMMS Specialist at Eat Point
January 1, 2020 - January 1, 2023
Built and managed social media presence; created content and visual style; managed customer communications; implemented advertising campaigns. Achievements: increased sales by 25%, grew audience by 30% organically, reduced response time by 35%; lead generation for UAE beauty salons via Meta Ads; full campaign setup and weekly reporting.

Education

Junior Specialist in Tourism Services at Kyiv Applied College of Tourism and Hospitality
January 1, 2017 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Travel & Hospitality, Retail