I’m Marijke Shaffer, a senior graphic designer with 25+ years of experience building brand-visible design systems across retail, shopper marketing, and CPG. I help brands earn attention on shelf and online by blending strong visual strategy with solutions-first execution—then delivering polished creative through art direction, production oversight, and design mentoring. From sustainable in-store displays and VAP packaging to omnichannel campaigns, logos, catalogs, and high-end product retouching, I focus on consistency, clarity, and measurable engagement. I enjoy leading creative pitches and presentation decks, and I’m especially passionate about turning creative direction into production-ready work that clients can confidently bring to market.…

Marijke Shaffer

I’m Marijke Shaffer, a senior graphic designer with 25+ years of experience building brand-visible design systems across retail, shopper marketing, and CPG. I help brands earn attention on shelf and online by blending strong visual strategy with solutions-first execution—then delivering polished creative through art direction, production oversight, and design mentoring. From sustainable in-store displays and VAP packaging to omnichannel campaigns, logos, catalogs, and high-end product retouching, I focus on consistency, clarity, and measurable engagement. I enjoy leading creative pitches and presentation decks, and I’m especially passionate about turning creative direction into production-ready work that clients can confidently bring to market.…

Available to hire

I’m Marijke Shaffer, a senior graphic designer with 25+ years of experience building brand-visible design systems across retail, shopper marketing, and CPG. I help brands earn attention on shelf and online by blending strong visual strategy with solutions-first execution—then delivering polished creative through art direction, production oversight, and design mentoring.

From sustainable in-store displays and VAP packaging to omnichannel campaigns, logos, catalogs, and high-end product retouching, I focus on consistency, clarity, and measurable engagement. I enjoy leading creative pitches and presentation decks, and I’m especially passionate about turning creative direction into production-ready work that clients can confidently bring to market.

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Skills

Experience Level

Work Experience

Senior Graphic Designer
January 1, 2023 - Present
Lead creative for key accounts, overseeing visual strategy and project execution while providing design reviews and technical guidance to junior designers. Create high-visibility semi-permanent and permanent in-store displays using sustainable materials and eco-friendly practices. Design innovative packaging for Value Added Products (VAPs) that balances premium aesthetics with retail functionality. Develop impactful logos, catalogs, direct mail, email campaigns, and digital banners to ensure brand consistency across marketing channels. Build comprehensive presentation decks and lead design pitches to clients to communicate creative vision and secure buy-in. Execute advanced retouching and post-production so all product imagery meets high-end campaign standards.
Graphic Designer (Senior/Lead responsibilities)
January 1, 2007 - January 1, 2023
Conceptualized and executed 360-degree marketing assets across corporate, retail, and home delivery, including POP displays, digital ads, and social media content. Developed CPG packaging for dairy and bakery lines from initial concept through to production-ready files, maintaining brand consistency across formats and substrates. Orchestrated and art-directed 60+ annual photo shoots from concept through post-production. Produced high-end photography and custom illustrations for social and web platforms, contributing to measurable increases in engagement and sales.
Freelance Designer / Illustrator (Full-cycle design)
January 1, 2006 - January 1, 2010
Managed full-cycle design for web, print, and corporate identity systems from concept to delivery. Created technical medical and dental illustrations and animations for Procter & Gamble’s The Journal of Contemporary Dental Practice. Served as a primary point of contact for clients and vendors, ensuring proactive project updates and effective problem-solving.
Print & Corporate Identity Designer (Freelance)
January 1, 2001 - January 1, 2002
Conceptualized and produced large-scale print collateral including catalogs, brochures, and direct mail campaigns. Managed client relationships and maintained direct communication to align creative output with business goals.
Editorial Designer / Art Director (Disneyana Update magazine)
January 1, 1997 - January 1, 2001
Directed the design, layout, and production of Disneyana Update magazine, including on-site art direction for photo shoots. Designed high-impact promotional materials spanning books, brochures, and large-format billboards.
Retail Advertising Designer
January 1, 1996 - January 1, 1997
Created targeted advertisements that adhered to strict brand guidelines while highlighting specific product features to drive sales.

Education

Add your educational history here.

Qualifications

Bachelor of Arts (BA) in Visual Communication (Concentrations in Graphic Design & Illustration)
January 1, 2002 - January 1, 2006

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Healthcare, Professional Services

Skills

Experience Level