Available to hire
I am a creative and analytical UI/UX designer with 9 years of design experience, including 6 years specializing in user interface and user experience design for web and mobile platforms. I’m passionate about turning complex problems into intuitive, data-driven solutions that enhance user satisfaction.
I excel at collaborating across Agile teams, conducting user research and usability testing, and translating insights into scalable design systems using Figma, Photoshop, and Illustrator. I blend creativity with business strategy to deliver high-impact digital experiences that align with product and brand objectives.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Chinese
Fluent
Malay
Advanced
Work Experience
Senior UI/UX Designer at TSSRM Sdn Bhd
September 1, 2025 - September 1, 2025Led a complete redesign of enterprise dashboards, improving workflow navigation, visual clarity, and user efficiency through research-driven design strategies and usability-focused enhancements. Conducted end-to-end user research, usability tests, and A/B experiments, translating insights into actionable design improvements that boosted platform adoption rates by 15% within two months. Built mid-fidelity wireframes and prototypes for web and mobile interfaces, and developed scalable design systems in Figma and Storybook to ensure visual consistency across platforms. Collaborated cross-functionally with product managers and developers in Agile sprints, maintaining high-quality design documentation.
UI/UX Designer at H&Y Hyperlink Technology Sdn Bhd
October 1, 2024 - October 1, 2024Led the UI redesign for a project management platform, improving user engagement through enhanced navigation, visual hierarchy, and interaction flow based on user behavior insights. Partnered closely with developers and product owners ensuring pixel-perfect implementation and maintaining design intent through iterative testing. Delivered a user testing roadmap that collected qualitative data and drove onboarding and task completion improvements.
UI/UX Designer at Epochal Sdn Bhd
January 1, 2024 - January 1, 2024Designed user-centric web and mobile applications that improved usability and boosted customer satisfaction, incorporating wireframes, interactive prototypes, and refined user flows. Collaborated with product and engineering teams to translate business goals into scalable UI/UX solutions, enhancing development efficiency and maintaining consistent brand identity. Conducted user testing sessions, synthesized data to identify usability issues, and implemented design refinements that shortened project timelines by up to 25%. Mentored junior designers, established standardized design templates, and introduced efficient feedback loops, increasing design workflow productivity across the department.
UI/UX Designer at Elevat Sdn Bhd
February 1, 2022 - February 1, 2022Developed responsive user interfaces and prototypes SaaS projects, improving navigation and reducing user task time by 25% through intuitive layout design. Partnered with front-end developers to ensure accurate and efficient translation of UI/UX design assets into functional products. Conducted A/B testing on design variations to refine page layouts and optimize conversion rates, increasing engagement metrics across key digital campaigns. Led cross-functional design brainstorming sessions, aligning creative concepts with business objectives and ensuring delivery of consistent, user-focused brand experiences.
Graphic Designer at Setapak Central Mall
June 1, 2018 - June 1, 2018Designed over 100 visual assets including banners, posters, and digital displays, strengthening mall branding and increasing event participation by 35% through visually cohesive marketing materials. Revamped mall signage and car park wayfinding systems, improving visitor navigation flow and enhancing customer experience across the premises. Collaborated with marketing and vendor teams to execute high-impact campaigns, ensuring consistent branding and increasing tenant engagement through multi-channel promotions.
Graphic Designer at Unique Travel & Convention Sdn Bhd
May 1, 2016 - May 1, 2016Conceptualized and produced child-friendly travel brochures and advertisements with engaging illustrations, boosting family package inquiries. Developed print and digital marketing materials aligned with brand guidelines, enhancing recognition and improving client satisfaction across multiple promotional channels. Supervised and guided design interns in developing creative assets, maintaining high design quality and adherence to project deadlines.
UI/UX Designer at Epochal Sdn Bhd
March 1, 2022 - January 31, 2024Designed user-centric web and mobile applications that improved usability and boosted customer satisfaction, incorporating wireframes, interactive prototypes, and refined user flows. Collaborated with product and engineering teams to translate business goals into scalable UI/UX solutions, enhancing development efficiency and maintaining consistent brand identity. Conducted user testing sessions, synthesized data to identify usability issues, and implemented design refinements that shortened project timelines by up to 25%. Mentored junior designers, established standardized design templates, and introduced efficient feedback loops, increasing design workflow productivity across the department.
UI/UX Designer at Elevat Sdn Bhd
July 1, 2018 - February 28, 2022Developed responsive user interfaces and prototypes SaaS projects, improving navigation and reducing user task time by 25% through intuitive layout design. Partnered with front-end developers to ensure accurate and efficient translation of UI/UX design assets into functional products. Conducted A/B testing on design variations to refine page layouts and optimize conversion rates, increasing engagement metrics across key digital campaigns. Led cross-functional design brainstorming sessions, aligning creative concepts with business objectives and ensuring delivery of consistent, user-focused brand experiences.
Graphic Designer at Setapak Central Mall
June 1, 2016 - June 30, 2018Designed over 100 visual assets including banners, posters, and digital displays, strengthening mall branding and increasing event participation by 35% through visually cohesive marketing materials. Revamped mall signage and car park wayfinding systems, improving visitor navigation flow and enhancing customer experience across the premises. Collaborated with marketing and vendor teams to execute high-impact campaigns, ensuring consistent branding and increasing tenant engagement through multi-channel promotions.
Graphic Designer at Unique Travel & Convention Sdn Bhd
June 1, 2015 - May 31, 2016Conceptualized and produced child-friendly travel brochures and advertisements with engaging illustrations, boosting family package inquiries. Developed print and digital marketing materials aligned with brand guidelines, enhancing recognition and improving client satisfaction across multiple promotional channels. Supervised and guided design interns in developing creative assets, maintaining high design quality and adherence to project deadlines.
Volunteer Teacher at Buddhist Class
January 1, 2024 - PresentVolunteer teaching Buddhist class, sharing knowledge and guiding participants.
Education
User Interface Design at Udemy
January 1, 2021 - January 1, 2021Bachelor of Design (Honours) in Graphic Design at Tunku Abdul Rahman University College
January 1, 2014 - January 1, 2015Diploma in Graphic Design at Tunku Abdul Rahman University College
January 1, 2011 - January 1, 2013Bachelor of Design (Honours) in Graphic Design at Tunku Abdul Rahman University College
January 1, 2014 - December 31, 2015Diploma in Graphic Design at Tunku Abdul Rahman University College
January 1, 2011 - December 31, 2013User Interface Design (Online Course) at Udemy
January 1, 2021 - December 5, 2025Qualifications
Nando’s Art Competition - Mixed Media Category
January 1, 2020 - December 5, 2025Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Hire a UI Designer
We have the best ui designer experts on Twine. Hire a ui designer in Kuala Lumpur today.