I’m a Graphic & Web Designer with 7+ years of experience in branding, digital design, and marketing-driven visuals. I specialize in creating structured brand identities, content systems, and web experiences that combine aesthetics with clear strategic thinking.
My background in digital marketing allows me to approach every project holistically — from concept and positioning to execution across websites, social media, and marketing materials. I focus on clarity, consistency, and visual storytelling, ensuring that design supports business goals, not just visual appeal.
I work confidently in Figma, Adobe Creative Suite, and AI tools, and I’m comfortable collaborating with cross-functional teams in remote environments.
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Developed an AI-powered product photoshoot for the cosmetic brand “Essence”, focusing on bold pink tones, glossy textures, and a modern glam aesthetic. The visuals were created for social media content and paid advertising creatives, combining strong brand consistency with scroll-stopping impact.
The project demonstrates how AI-driven production can deliver high-quality, conversion-oriented beauty visuals at scale.
I designed and developed a landing page for STUDIO36 that showcases all studio projects in one structured space. I worked on the visual concept, layout logic, typography, and user flow, focusing on clarity and premium presentation.
The website was built on Tilda using Zero Block, with full responsive adaptation for all screen sizes.
Special attention was given to animations, loading experience, and clean navigation between projects.
My work focused on creating a clear and coherent visual identity that reflects the balance between nature and science — a key positioning pillar of the brand.
I designed the logo system, color palette, and visual guidelines to ensure consistency across professional and commercial touchpoints.
Special attention was given to typography, proportions, and visual calmness, allowing the brand to communicate expertise without visual overload. The identity was built to support long-term brand growth and scalability across product lines, packaging, and digital platforms.
As a result, Lacrima received a professional, recognizable, and elegant visual system tailored to the needs of the cosmeceutical market.
Designing a cohesive Instagram content system for a professional skincare brand
The client needed a structured Instagram content system to support brand recognition and professional positioning in digital channels.
My task was to translate the Lacrima visual identity into a clear and scalable social media system.
I developed content templates, visual rules, and advertising creatives to ensure consistency across organic posts and paid campaigns.
Special attention was given to typography, color balance, and adaptability for different content formats.The system was designed to simplify content production while maintaining a premium and professional look.
As a result, Lacrima gained a flexible Instagram framework suitable for long-term brand growth and performance marketing.
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