Hi, I'm Marina Gelardin, a creative leader with a hands-on track record building content systems and shaping brand narratives across beauty, hospitality, and early-stage platforms. I specialize in creative direction, production, and team leadership, and I love turning ideas into clear, compelling stories. I thrive in fast-moving environments where clarity, craft, and ownership matter. I build scalable content frameworks, collaborate across internal teams and agencies, and blend design, writing, and production to deliver high-quality work that resonates with audiences.…

Marina Gelardin

Hi, I'm Marina Gelardin, a creative leader with a hands-on track record building content systems and shaping brand narratives across beauty, hospitality, and early-stage platforms. I specialize in creative direction, production, and team leadership, and I love turning ideas into clear, compelling stories. I thrive in fast-moving environments where clarity, craft, and ownership matter. I build scalable content frameworks, collaborate across internal teams and agencies, and blend design, writing, and production to deliver high-quality work that resonates with audiences.…

Available to hire

Hi, I’m Marina Gelardin, a creative leader with a hands-on track record building content systems and shaping brand narratives across beauty, hospitality, and early-stage platforms. I specialize in creative direction, production, and team leadership, and I love turning ideas into clear, compelling stories.

I thrive in fast-moving environments where clarity, craft, and ownership matter. I build scalable content frameworks, collaborate across internal teams and agencies, and blend design, writing, and production to deliver high-quality work that resonates with audiences.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Founder at Upward Creative
May 20, 2025 - Present
Directed the delivery of global marketing content across digital and campaign channels; managed in-house creative teams and external collaborators; established production workflows that improved clarity, speed, and quality; oversaw large-scale campaign execution from concept through delivery; recruited and managed freelance creative talent to execute high-quality storytelling; coordinated campaign content between internal teams and external agencies; contributed to creative strategy based on paid and organic social performance; supported consistent brand voice across content touchpoints.
Brand Strategist & Digital Artist at Freelance
October 1, 2024 - Present
Freelance work creating brand strategies and digital artwork for boutique luxury retail brands. Developed mood boards, social content, email designs, and copywriting to support client marketing efforts.
Marketing Manager at Isamaya Beauty
September 30, 2024 - July 17, 2025
Coordinated marketing activities between an external paid agency and internal digital, creative, and content teams to deliver paid social assets on deadline. Collaborated with social media manager to analyze and create high-performing paid and organic social content, implementing creative strategies to boost engagement and campaign success.
Marketing Manager at Isa Maya Beauty
April 20, 2024 - September 20, 2024
Directed marketing initiatives and campaigns; built brand content across social, digital, and offline touchpoints; collaborated with internal teams and external agencies; contributed to content strategy and storytelling; implemented production workflows and cross-channel delivery; supported brand voice and consistency across touchpoints.
Creative Project Manager at Charlotte Tilbury
October 31, 2023 - July 17, 2025
Oversaw scheduling and delivery of all creative assets for marketing campaigns from pre to post-production. Managed expectations across creative, social, and marketing stakeholders across multiple regions to optimize campaign ROI. Led resource management for in-house creative team and sourced freelance talent as needed. Coordinated approval scheduling and roll-out of project management tools across the business.
Project Manager at Charlotte Tilbury
July 20, 2021 - October 20, 2023
Directed the delivery of global marketing content across digital and campaign channels; managed in-house creative teams and external collaborators; established production workflows that improved clarity, speed, and quality; oversaw large-scale campaign execution from concept through delivery; recruited and managed freelance creative talent to execute high-quality storytelling; coordinated campaign content between internal teams and external agencies; contributed to creative strategy based on paid and organic social performance; supported consistent brand voice across content touchpoints.

Education

Bachelor at Georgetown University
January 1, 2016 - December 31, 2020
Study Abroad at Chinese University of Hong Kong
January 1, 2019 - June 30, 2019
High School Diploma at American School of Madrid
January 11, 2030 - July 17, 2025
Bachelor of Arts in Literature and Digital Art at Georgetown University
January 11, 2030 - February 4, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Travel & Hospitality

Skills

Experience Level