I am a graphic designer with a Master’s in Design from Russia and more than 10 years of experience creating high-impact branding and marketing campaigns across the US, Israel, and Germany, including contributions to award-winning projects. I specialize in building scalable design systems, crafting multi-channel campaigns for SaaS and consumer brands, and leading teams to deliver consistent, on-brand visuals.

Marina Gonzales

PRO

I am a graphic designer with a Master’s in Design from Russia and more than 10 years of experience creating high-impact branding and marketing campaigns across the US, Israel, and Germany, including contributions to award-winning projects. I specialize in building scalable design systems, crafting multi-channel campaigns for SaaS and consumer brands, and leading teams to deliver consistent, on-brand visuals.

Available to hire

I am a graphic designer with a Master’s in Design from Russia and more than 10 years of experience creating high-impact branding and marketing campaigns across the US, Israel, and Germany, including contributions to award-winning projects. I specialize in building scalable design systems, crafting multi-channel campaigns for SaaS and consumer brands, and leading teams to deliver consistent, on-brand visuals.

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Language

English
Fluent
German
Intermediate
Russian
Fluent

Work Experience

Senior graphic designer at Pearmill
July 1, 2021 - May 1, 2025
Led marketing campaigns for Autodesk, Ramp, Descript, and Deel; contributed to company rebranding, created a design system and templates for presentations and print materials; used AI tools (Runway, MidJourney, Firefly) for efficient static and video ad creation; mentored designers and set creative direction; contributed to the Toybox campaign recognized at The Drum Awards 2024; designed high-performing ads (Google Display, Meta) achieving ROI above 20x.
Graphic designer (Part-time) at EINGUA Franconia
January 1, 2019 - December 31, 2022
Designed graphics and illustrations for social media and educational materials; maintained design systems and templates for consistent branding; created UI/UX designs for the application following brand guidelines.
Graphic designer (Part-time) at Kxactius
January 1, 2019 - December 31, 2022
Redesigned the company’s corporate identity, strengthening brand consistency; created advertisements and landing pages aligned with marketing goals; prepared compelling sales presentations to support the business development team.
Senior graphic designer at Apollo, Russia – Home Decor
January 1, 2019 - January 1, 2019
Led a rebranding initiative, including a website redesign; produced campaigns across digital, print, packaging, and social platforms; designed a design system that continues to be used by the company; mentored junior designers and provided creative direction.
Graphic designer at Apollo, Russia – Home Decor
January 1, 2013 - Present
Designed packaging from small blister packs to large multi-component boxes; prepared annual catalogs, sales presentations, and print materials for company events; edited product photographs.
Graphic designer (Part-time) at Eingia Franconia, Germany
January 1, 2019 - January 1, 2022
Designed graphics and illustrations for social media and educational materials. Maintained design systems and templates for consistent branding. Created UI/UX designs for the application following brand guidelines.
Illustrator and graphic designer (Part-time) at Craftwork, Russia
January 1, 2019 - January 1, 2022
Developed vector illustrations across multiple styles, from initial concept to presentation for teams and clients.
Graphic designer (Part-time) at Kxactius, USA/Israel
January 1, 2019 - January 1, 2022
Redesigned the company’s corporate identity, strengthening brand consistency. Created advertisements and landing pages aligned with marketing goals. Prepared compelling sales presentations to support the business development team.
Graphic designer (Part-time) at Eingua Franconia, Germany
January 1, 2019 - January 1, 2022
Created 100+ graphics and illustrations for social media and educational materials across multiple digital channels. Expanded and maintained a design system with 40+ components and reusable templates. Designed and prototyped UI/UX designs for the application following brand guidelines.
Graphic designer (Part-time) at Xxactius, USA/Israel
January 1, 2019 - January 1, 2022
Revamped the corporate identity, developing brand guidelines and 40+ visual assets to ensure consistency across digital and print channels. Designed 40+ ad creatives and 10+ landing pages supporting multi-channel marketing campaigns. Assembled 30+ sales and pitch presentations to support business development and client acquisition efforts.
Lead graphic designer at Apollo, Russia – Kitchenware Home Decor
January 1, 2013 - January 1, 2019
Directed a 6-month rebrand, redesigning the website and creating 40+ brand assets; the design system remains in use today. Oversaw cross-channel campaigns, delivering 70+ assets annually across digital, print, packaging, and social. Mentored 5 junior designers, ensuring visual consistency across 20+ campaigns per year.

Education

Design of mobile and cross-platform applications at School of Design and IT NYandex Practicum’, Russia
January 1, 2024 - January 4, 2026
UI/UX design at School of Design NKpic Skills’, Russia
January 1, 2016 - January 4, 2026
Master’s degree in Graphic Design at St. Petersburg University of Technology and Design, Russia
January 1, 2007 - January 1, 2013
Master’s degree in Graphic Design at St. Petersburg University of Technology and Design, Russia
January 1, 2007 - January 1, 2013
Design of mobile and cross-platform applications at School of Design and IT NYandex Practicum, Russia
January 1, 2024 - January 27, 2026
UI/UX design at NKpic Skills, Russia
January 1, 2016 - January 27, 2026
Design of mobile and cross-platform applications at WYandex Practicum, School of Design and IT
January 1, 2024 - March 2, 2026
UI/UX design at WXpic Skills, Russia
January 1, 2016 - March 2, 2026
Master’s degree in Graphic Design at St. Petersburg University of Technology and Design, Russia
January 1, 2007 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Retail
    uniE621 Design system/ Illustrations/ UI&UX
    The full project is available here: https://www.twine.net/signin • Design system and mobile app for a language school • Working with the brand guidelines and adapting them for educational materials (digital and print) • Vector illustrations graphicdesigner illustrator UI/UX design-system
    uniE621 Rebranding/ Social Media design/ Presentation design
    The full project is available here: https://www.twine.net/signin • Worked on the rebranding of an American agency • Developed a presentation design system (Figma, Keynote, PowerPoint) • Created static and animated ads for social media • Designed illustrations and print materials for both offline and online events graphicdesigner illustrator presentations marketingdesign staticads videoads illustrations branding