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I’m Marina Loseva, a Digital Product Designer based in Belgrade, Serbia, with 6 years of experience crafting immersive digital products for Gaming, SaaS, and Fintech. I blend clean UI/UX with advanced motion design (Rive) and Generative AI to build products that look great, feel intuitive, and drive user retention and business growth. My approach combines practical research, scalable design systems, and hands-on prototyping to deliver end-to-end experiences that customers love and teams can maintain. I enjoy collaborating with cross-functional partners and applying thoughtful motion and accessibility practices to elevate product storytelling.…I’m Marina Loseva, a Digital Product Designer based in Belgrade, Serbia, with 6 years of experience crafting immersive digital products for Gaming, SaaS, and Fintech. I blend clean UI/UX with advanced motion design (Rive) and Generative AI to build products that look great, feel intuitive, and drive user retention and business growth. My approach combines practical research, scalable design systems, and hands-on prototyping to deliver end-to-end experiences that customers love and teams can maintain. I enjoy collaborating with cross-functional partners and applying thoughtful motion and accessibility practices to elevate product storytelling.

Marina Loseva

Product Designer, UI Designer, UX Designer, +4

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I’m Marina Loseva, a Digital Product Designer based in Belgrade, Serbia, with 6 years of experience crafting immersive digital products for Gaming, SaaS, and Fintech. I blend clean UI/UX with advanced motion design (Rive) and Generative AI to build products that look great, feel intuitive, and drive user retention and business growth. My approach combines practical research, scalable design systems, and hands-on prototyping to deliver end-to-end experiences that customers love and teams can maintain. I enjoy collaborating with cross-functional partners and applying thoughtful motion and accessibility practices to elevate product storytelling.…I’m Marina Loseva, a Digital Product Designer based in Belgrade, Serbia, with 6 years of experience crafting immersive digital products for Gaming, SaaS, and Fintech. I blend clean UI/UX with advanced motion design (Rive) and Generative AI to build products that look great, feel intuitive, and drive user retention and business growth. My approach combines practical research, scalable design systems, and hands-on prototyping to deliver end-to-end experiences that customers love and teams can maintain. I enjoy collaborating with cross-functional partners and applying thoughtful motion and accessibility practices to elevate product storytelling.

Available to hire

I’m Marina Loseva, a Digital Product Designer based in Belgrade, Serbia, with 6 years of experience crafting immersive digital products for Gaming, SaaS, and Fintech. I blend clean UI/UX with advanced motion design (Rive) and Generative AI to build products that look great, feel intuitive, and drive user retention and business growth.

My approach combines practical research, scalable design systems, and hands-on prototyping to deliver end-to-end experiences that customers love and teams can maintain. I enjoy collaborating with cross-functional partners and applying thoughtful motion and accessibility practices to elevate product storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Russian

Fluent

English

Intermediate

French

Beginner

Serbian

Beginner

Work Experience

Digital Product Designer at MARINA LOSEVA PR BEOGRAD

June 1, 2023 - November 15, 2025

Designed user-focused digital products, including UI/UX, web graphics, and branding assets for international clients.

Digital Product Designer at Webrectrix Inc.

June 1, 2023 - June 1, 2023

Designed UI/UX solutions, web graphics, and digital assets for international clients. Focused on delivering user-centered products with a strong emphasis on functionality and visual appeal.

Freelance Graphic Designer at Freelance

September 1, 2019 - September 1, 2019

Freelance Graphic Designer focusing on 2D animation, vector illustration, logo design, and branding & identity.

Graphic Designer at Freelance

September 1, 2019 - September 1, 2019

Provided 2D animation, vector illustration, logo design, and branding work for clients.

Digital Product Designer (Solo) at Payzio.ai

December 1, 2025 - March 1, 2026

Lead end-to-end design of a comprehensive fintech ecosystem of 6 interconnected applications, including invoicing and client portals, aligning with product strategy and creative direction.

Product Designer at Footy Labs

October 1, 2019 - November 1, 2025

Led Moonspin design, driving a 20% increase in daily active users within the first 3 months. Created 7 original Rivemin i-games with motion design, established a dark-mode brand identity, and built reusable design systems and AI-powered workflows to produce 300+ avatar assets. Implemented responsive branding and social-media strategies, boosting organic reach by 15%.

UI/UX Designer at Red Acre Ltd

June 1, 2023 - October 1, 2024

Optimized high-frequency prop-trading interfaces through engineering collaboration and usability testing (600+ sessions), delivering 50% reduction in load times and improving user-satisfaction scores from 78% to 92%. Redesigned onboarding and user flows using Figma and A/B testing, reducing drop-off by 35% and increasing sign-ups by 27%. Engineered scalable white-label workflows and design systems, reducing deployment time by 40% across partner brands while maintaining 100% visual consistency and accessibility.

UX/UI Designer at Eagle Rock Optometry

October 1, 2019 - April 1, 2020

Led a comprehensive digital transformation for a California-based medical practice, modernizing the visual system and marketing presence for 5,000+ active patients. Launched an accessible, responsive website that increased online appointment bookings by 40% in Q1 and implemented HIPAA-compliant digital systems with secure messaging, reducing administrative processing time by 35% and streamlining patient registration workflows.

Graphic Designer at Freelance

January 1, 2016 - September 1, 2019

Developed comprehensive brand identities (logos, brand books, bespoke illustrations) for international clients; produced 50+ high-impact marketing assets monthly across social media; achieved a 35% increase in client retention through cohesive branding and on-brand messaging.

Art Teacher at Various Art Institutes

January 1, 2008 - January 1, 2016

Instructed students in classical academic drawing, painting, and composition; mentored for regional art competitions and prepared professional portfolios for higher education.