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Hi, my name is Marina. Over the past 13 years, I have been growing together with branda from across the world into a Brand Strategist and a Marketing Consultant. My experience includes devising and executing brand, marketing and communication strategies and integrated campaigns that transcend fields, industries and geographical boundaries. I am skilled in creating and executing goto-market strategies, content creation, integrated marketing campaigns, partnerships, and PR efforts to foster effective collaboration with diverse stakeholders, including international teams, agencies, partnerships, affiliates, and influencers. Reach out if you find me suitable for your project!…Hi, my name is Marina. Over the past 13 years, I have been growing together with branda from across the world into a Brand Strategist and a Marketing Consultant. My experience includes devising and executing brand, marketing and communication strategies and integrated campaigns that transcend fields, industries and geographical boundaries. I am skilled in creating and executing goto-market strategies, content creation, integrated marketing campaigns, partnerships, and PR efforts to foster effective collaboration with diverse stakeholders, including international teams, agencies, partnerships, affiliates, and influencers. Reach out if you find me suitable for your project!

Marina Pejić

Brand Strategist, Marketing Consultant, Creative Director, +2

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Hi, my name is Marina. Over the past 13 years, I have been growing together with branda from across the world into a Brand Strategist and a Marketing Consultant. My experience includes devising and executing brand, marketing and communication strategies and integrated campaigns that transcend fields, industries and geographical boundaries. I am skilled in creating and executing goto-market strategies, content creation, integrated marketing campaigns, partnerships, and PR efforts to foster effective collaboration with diverse stakeholders, including international teams, agencies, partnerships, affiliates, and influencers. Reach out if you find me suitable for your project!…Hi, my name is Marina. Over the past 13 years, I have been growing together with branda from across the world into a Brand Strategist and a Marketing Consultant. My experience includes devising and executing brand, marketing and communication strategies and integrated campaigns that transcend fields, industries and geographical boundaries. I am skilled in creating and executing goto-market strategies, content creation, integrated marketing campaigns, partnerships, and PR efforts to foster effective collaboration with diverse stakeholders, including international teams, agencies, partnerships, affiliates, and influencers. Reach out if you find me suitable for your project!

Available to hire

Koper, Slovenia

Hi, my name is Marina.

Over the past 13 years, I have been growing together with branda from across the world into a Brand Strategist and a Marketing Consultant.

My experience includes devising and
executing brand, marketing and
communication strategies and
integrated campaigns that transcend
fields, industries and geographical
boundaries.

I am skilled in creating and executing goto-market strategies, content
creation, integrated marketing
campaigns, partnerships, and PR
efforts to foster effective
collaboration with diverse
stakeholders, including international
teams, agencies, partnerships,
affiliates, and influencers.

Reach out if you find me suitable for your project!

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Italian

Advanced

Spanish; Castilian

Beginner

Work Experience

Founder at Hero Brand Agency

January 1, 2022 - Present

Growing digital presence and strengthening the marketing market positioning by redefining brand values and the visual identity of start-ups and scale-ups. Led strategy creation and rollout for six markets in the Balkans; elevated brand awareness and solidified positioning within freelers and tech communities in SEE; focused on payments industry via three social media channels, six events, three meetups, and two influencer campaigns in less than a year. Fostered daily coordination with central teams (UK, US, and Israel) and external stakeholders, including agencies, affiliates, and influencers.

Marketing Manager at Air Serbia / Etihad Airways (SEE region)

January 1, 2018 - December 31, 2021

Planned and executed complete tariff, visual identity, and communication redesign, marking the first overhaul in the 90+ year history of the national airline, based on extensive market research. Headed integrated campaigns in all new locations to successfully launch new routes across Europe to boost the airline's market presence and growth. Managed creative and media agency budgets of 1M+ and led a top-notch team to achieve outstanding results.

Head of Integrated Digital Transformation at Mobia Bank, Telekom Group

January 1, 2014 - December 31, 2018

Organised the launch of a pioneering Digital Transformation project in the region, establishing the first fully online and mobile bank with a strong focus on customer-centric products and lifecycle management. Developed and executed cutting-edge go-to-market strategy for acquisition (+100k active customers in less than a year) and CRM campaigns across multiple products to ensure effective market penetration and customer engagement.

Product Manager Internship at PwC Serbia

January 1, 2010 - December 31, 2011

Internship in Assurance and Payroll Services, contributing to business administration and cross-functional projects within the professional services domain.