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Hi, I'm Marina Smith, a Brand, Content & Social Consultant with a passion for storytelling and community building. I lead end-to-end content and influencer strategies across social platforms, launching campaigns and programs that fuel engagement and growth. I hold a BA in Marketing Communications from California Lutheran University and have built an influencer ecosystem of 100+ creators, managed 50+ paid collaborations, and helped brands achieve measurable growth. I enjoy collaborating with marketing, creative, and product teams to deliver cohesive campaigns and scalable content programs.…Hi, I'm Marina Smith, a Brand, Content & Social Consultant with a passion for storytelling and community building. I lead end-to-end content and influencer strategies across social platforms, launching campaigns and programs that fuel engagement and growth. I hold a BA in Marketing Communications from California Lutheran University and have built an influencer ecosystem of 100+ creators, managed 50+ paid collaborations, and helped brands achieve measurable growth. I enjoy collaborating with marketing, creative, and product teams to deliver cohesive campaigns and scalable content programs.

Marina Smith

Social Media Freelancer, Content Creator, Influencer Marketing Manager, +7

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Hi, I'm Marina Smith, a Brand, Content & Social Consultant with a passion for storytelling and community building. I lead end-to-end content and influencer strategies across social platforms, launching campaigns and programs that fuel engagement and growth. I hold a BA in Marketing Communications from California Lutheran University and have built an influencer ecosystem of 100+ creators, managed 50+ paid collaborations, and helped brands achieve measurable growth. I enjoy collaborating with marketing, creative, and product teams to deliver cohesive campaigns and scalable content programs.…Hi, I'm Marina Smith, a Brand, Content & Social Consultant with a passion for storytelling and community building. I lead end-to-end content and influencer strategies across social platforms, launching campaigns and programs that fuel engagement and growth. I hold a BA in Marketing Communications from California Lutheran University and have built an influencer ecosystem of 100+ creators, managed 50+ paid collaborations, and helped brands achieve measurable growth. I enjoy collaborating with marketing, creative, and product teams to deliver cohesive campaigns and scalable content programs.

Available to hire

Hi, I’m Marina Smith, a Brand, Content & Social Consultant with a passion for storytelling and community building. I lead end-to-end content and influencer strategies across social platforms, launching campaigns and programs that fuel engagement and growth.

I hold a BA in Marketing Communications from California Lutheran University and have built an influencer ecosystem of 100+ creators, managed 50+ paid collaborations, and helped brands achieve measurable growth. I enjoy collaborating with marketing, creative, and product teams to deliver cohesive campaigns and scalable content programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Brand, Content & Social Consultant at Self Employed

December 31, 2023 - Present

Led brand, content, and social strategy as a freelance consultant, delivering end-to-end campaigns across social platforms, launching and scaling influencer programs, and mentoring a team. Built an influencer ecosystem of 100+ creators and executed 50+ paid collaborations; launched the Brand Ambassador Program to drive sign-ups and expand brand awareness. Analyzed performance to optimize strategy, contributing to increased engagement and traffic. Collaborated cross-functionally to ensure cohesive campaigns.

Content & Influencer Manager at LiveGlam Cosmetics

December 1, 2020 - May 1, 2022

Led end-to-end content and influencer strategy across all social platforms, including daily posting, product launches, and holiday campaigns. Built and managed an influencer ecosystem of 100+ creators, negotiating contracts and executing 50+ paid collaborations. Launched and scaled the Brand Ambassador Program to drive sign-ups and expand brand awareness. Managed a team of 5, overseeing workflows, creative output, and performance. Analyzed social and campaign performance to optimize strategy, contributing to a 25% increase in engagement. Directed blog and SEO strategy, resulting in a 40% increase in organic traffic. Ensured brand consistency across channels; collaborated with marketing, creative, and product teams.

Associate Content Manager at LiveGlam Cosmetics

August 1, 2018 - August 1, 2020

Wrote and edited high-performing copy for social media, emails, blogs, ads, packaging inserts, and product descriptions. Managed photoshoot production including mood boards, set design, props, and on-set creative direction. Led influencer coordination and contracts for 30+ creators, supporting monthly campaigns. Helped launch 50+ product collections, contributing to 300+ new member sign-ups. Created and maintained brand guidelines; edited photography and creative assets using Adobe Photoshop. Managed content planning, creation, and scheduling for multiple client social media accounts; executed 100+ email marketing campaigns.

Social Media Coordinator at Global Management Partners

August 1, 2018 - August 1, 2020

Managed content planning, creation, and scheduling for multiple client social media accounts. Executed 100+ email marketing campaigns across various brands. Supported product launches and event campaigns through social strategy and content execution. Coordinated photoshoots, including logistics, props, and creative direction. Provided community management and audience engagement across platforms. Analyzed social performance and prepared reports to optimize content strategy. Assisted with client proposals, content plans, and marketing presentations.