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I am a social media manager and content-driven marketer with 5+ years of experience in social media, content production, and digital growth. I’ve helped B2B tech and education brands reach international audiences through engaging content and data-driven strategies. Recently I’ve focused on growing English-language audiences on LinkedIn and Telegram, driving conversions and paid orders without increasing ad budgets. I’m comfortable working with cross-cultural teams and I’m based in Cyprus, open to international marketing opportunities.…I am a social media manager and content-driven marketer with 5+ years of experience in social media, content production, and digital growth. I’ve helped B2B tech and education brands reach international audiences through engaging content and data-driven strategies. Recently I’ve focused on growing English-language audiences on LinkedIn and Telegram, driving conversions and paid orders without increasing ad budgets. I’m comfortable working with cross-cultural teams and I’m based in Cyprus, open to international marketing opportunities.

Marina Tolkacheva

Social Media Manager, Content Producer, Digital Producer, +2

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I am a social media manager and content-driven marketer with 5+ years of experience in social media, content production, and digital growth. I’ve helped B2B tech and education brands reach international audiences through engaging content and data-driven strategies. Recently I’ve focused on growing English-language audiences on LinkedIn and Telegram, driving conversions and paid orders without increasing ad budgets. I’m comfortable working with cross-cultural teams and I’m based in Cyprus, open to international marketing opportunities.…I am a social media manager and content-driven marketer with 5+ years of experience in social media, content production, and digital growth. I’ve helped B2B tech and education brands reach international audiences through engaging content and data-driven strategies. Recently I’ve focused on growing English-language audiences on LinkedIn and Telegram, driving conversions and paid orders without increasing ad budgets. I’m comfortable working with cross-cultural teams and I’m based in Cyprus, open to international marketing opportunities.

Available to hire

I am a social media manager and content-driven marketer with 5+ years of experience in social media, content production, and digital growth. I’ve helped B2B tech and education brands reach international audiences through engaging content and data-driven strategies.

Recently I’ve focused on growing English-language audiences on LinkedIn and Telegram, driving conversions and paid orders without increasing ad budgets. I’m comfortable working with cross-cultural teams and I’m based in Cyprus, open to international marketing opportunities.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

Russian

Fluent

English

Advanced

French

Intermediate

Work Experience

Social Media Manager (English-language project) at English-language LinkedIn project

November 1, 2025 - Present

Developed and executed an English-language LinkedIn content strategy from scratch; achieved 3-month gains: +50.6% impressions, +56.3% reactions, +100% comments, +102% page views, +77% unique visitors. Generated first English-speaking leads and 10+ paying clients (0 → 10). Managed Telegram marketing and advertising operations; tripled key performance metrics in 3 months without increasing ad budget. Launched English-language Telegram channel from zero to 320 subscribers in 15 days (organic + current ad flow), resulting in first orders.

Social Media Manager at Trapeza

January 1, 2024 - November 1, 2025

Led social media strategy across YouTube, Telegram, VK, Instagram. Produced video-first content reaching 1.1M+ views (+586% YoY). Wrote scripts, coordinated production, and managed the creative team. Analyzed engagement metrics and optimized content strategy. Results: +1,800 YouTube subscribers in one year (B2B niche); +27% Telegram growth; +299 Instagram contacts (5,880% growth).

Social Media Manager at ANEX Tour

March 1, 2023 - December 1, 2023

Planned and optimized website content; ensured compliance with advertising laws. Improved brand recognition and audience engagement through SEO and social media strategy.

Social Media Manager at Travindy

November 1, 2022 - January 1, 2023

Attracted sustainable tourism businesses in Russia and Belarus. Produced expert case studies positioning the company as an industry leader.

Social Media Manager at GBUEIR C Moscow

September 1, 2021 - September 1, 2022

Managed VK, Telegram, Instagram, Facebook, OK content (text, video, infographics). Created content plans, reports, newsletters, and corporate communication materials.