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Hi, I'm Mario Antonio Delgadillo Loyola. I have a degree in Communication Sciences, and I've developed strong expertise in digital marketing and social media content creation, especially within the sports industry. I love creating engaging and authentic content that resonates with sports fans, particularly in the football community. I currently lead content strategy and operations at ADSLNEWS, the largest football-focused media outlet in the Bajío region. I'm passionate about building meaningful connections between brands, clubs, and fans through creative digital content, and I enjoy collaborating with diverse teams to bring these stories to life.…Hi, I'm Mario Antonio Delgadillo Loyola. I have a degree in Communication Sciences, and I've developed strong expertise in digital marketing and social media content creation, especially within the sports industry. I love creating engaging and authentic content that resonates with sports fans, particularly in the football community. I currently lead content strategy and operations at ADSLNEWS, the largest football-focused media outlet in the Bajío region. I'm passionate about building meaningful connections between brands, clubs, and fans through creative digital content, and I enjoy collaborating with diverse teams to bring these stories to life.

Mario Antonio Delgadillo Loyola

Content Producer, Digital Marketer, Social Media Manager, +4

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Hi, I'm Mario Antonio Delgadillo Loyola. I have a degree in Communication Sciences, and I've developed strong expertise in digital marketing and social media content creation, especially within the sports industry. I love creating engaging and authentic content that resonates with sports fans, particularly in the football community. I currently lead content strategy and operations at ADSLNEWS, the largest football-focused media outlet in the Bajío region. I'm passionate about building meaningful connections between brands, clubs, and fans through creative digital content, and I enjoy collaborating with diverse teams to bring these stories to life.…Hi, I'm Mario Antonio Delgadillo Loyola. I have a degree in Communication Sciences, and I've developed strong expertise in digital marketing and social media content creation, especially within the sports industry. I love creating engaging and authentic content that resonates with sports fans, particularly in the football community. I currently lead content strategy and operations at ADSLNEWS, the largest football-focused media outlet in the Bajío region. I'm passionate about building meaningful connections between brands, clubs, and fans through creative digital content, and I enjoy collaborating with diverse teams to bring these stories to life.

Available to hire

Hi, I’m Mario Antonio Delgadillo Loyola. I have a degree in Communication Sciences, and I’ve developed strong expertise in digital marketing and social media content creation, especially within the sports industry. I love creating engaging and authentic content that resonates with sports fans, particularly in the football community.

I currently lead content strategy and operations at ADSLNEWS, the largest football-focused media outlet in the Bajío region. I’m passionate about building meaningful connections between brands, clubs, and fans through creative digital content, and I enjoy collaborating with diverse teams to bring these stories to life.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Intermediate

Work Experience

Director y Gerente de Contenidos at ADSLNEWS

August 1, 2018 - June 5, 2024

Responsible for the general management and operations of ADSLNEWS, the largest digital football media outlet in the Bajío region. Led editorial strategy, overseeing the creation, production, and distribution of written and audiovisual sports content. Ensured brand consistency and quality, managed multidisciplinary teams, daily operations, and developed strategic alliances to strengthen presence and positioning in the digital sports market.

Ejecutivo de Marketing y Alianzas Estratégicas at CA Sports

March 1, 2022 - December 31, 2023

Specialist in the development of commercial collaborations and brand campaigns. Managed collaborations and sponsorship agreements, focusing on prospecting, negotiation, and follow-up of commercial alliances to increase brand visibility and generate mutual value.

Embajador de marca at Caliente Sports

June 1, 2023 - June 5, 2024

Brand Ambassador focused on content creation through personal platforms. Responsible for representing the brand strategically by generating original social media content aligned with brand values and objectives, contributing to positioning, reach, and audience loyalty.

Creador de Contenido Digital - Creadores ADSL at Atlético de San Luis

April 1, 2024 - June 30, 2025

Developed organic user-generated content for social media, representing the football club's image. Conceptualized, produced, and disseminated content aligned with institutional values and communication tone to strengthen emotional connection with fans and promote belonging. Collaborated with the club's digital team and other creators to positively position the Atlético de San Luis brand digitally.

Conductor de Programa Deportivo at Nueve TV

February 1, 2025 - June 5, 2025

Hosted and presented sports content on the national channel's program 'Deporte sin Límites'. Responsible for writing, structuring, and communicating sports news focused on national and international football with a professional, dynamic, and accessible approach.

Colaborador Editorial Deportivo at La Tribunera

June 1, 2021 - September 30, 2024

Responsible for writing news, chronicles, and opinion articles focused on Atlético de San Luis. Generated journalistic content aligned with the editorial line, covering matches, press conferences, and institutional events with insightful analysis.

Host de Programa Deportivo at DepoRed

May 1, 2021 - August 31, 2022

Hosted the digital platform's section dedicated to Atlético de San Luis, communicating news, analysis, and relevant sports content. Produced audiovisual material aligned with platform identity to keep the digital audience informed and engaged.

Director y Gerente de Contenidos at ADSLNEWS

August 1, 2018 - June 15, 2024

Responsible for general and operational direction of ADSLNEWS, the largest digital football media in the Bajío region. Led editorial strategy, supervised content creation and distribution in written and audiovisual formats. Ensured brand coherence and quality as editorial head and brand supervisor. Managed multidisciplinary teams, daily operations, and strategic alliances to strengthen ADSLNEWS presence and positioning in the regional digital sports market.

Ejecutivo de Marketing y Alianzas Estratégicas at CA Sports

March 1, 2022 - December 31, 2023

Specialist in developing commercial collaborations and brand campaigns. Managed collaborations with brands for advertising campaigns and sponsorship agreements, focusing on prospecting, negotiation, and monitoring of commercial alliances to increase brand visibility and generate mutual value.

Embajador de marca at Caliente Sports

June 1, 2023 - June 15, 2024

Brand ambassador focused on content creation through personal platforms. Responsible for representing the brand strategically by generating original content on social media, planning, producing, and publishing creative pieces aligned with brand values and objectives, contributing to positioning, reach, and audience loyalty.

Creador de Contenido Digital - Creadores ADSL at Atlético de San Luis

April 1, 2024 - June 30, 2025

Developed organic UGC content for social media representing the Atlético de San Luis football club. Conceptualized, produced, and disseminated content aligned with club values and institutional identity to strengthen emotional connection with fans and promote belonging. Collaborated directly with the club's digital team and other creators to positively position the Atlético de San Luis brand digitally.

Conductor de Programa Deportivo at Nueve TV

February 1, 2025 - June 15, 2025

Host and presenter of the sports program Deporte sin Límites on national channel Nueve TV. Crafted, structured, and delivered sports news with emphasis on national and international football with a professional, dynamic, and accessible approach for the audience.

Colaborador Editorial Deportivo at La Tribunera

June 1, 2021 - September 30, 2024

Responsible for writing news articles, chronicles, and opinion pieces focused on Atlético de San Luis club matters. Delivered content aligned with editorial lines, featuring analytical and narrative focus to add value to football fans. Participated in coverage of matches, press conferences, and institutional events, and conducted research for accurate, engaging reporting.

Host de Programa Deportivo at DepoRed

May 1, 2021 - August 31, 2022

Led and presented the sports section dedicated to Atlético de San Luis in the DepoRed digital platform. Communicated news and relevant sports content, developed audiovisual content aligning with platform identity to inform and engage the digital audience. Collaborated with the editorial team for quality and timeliness.