Design is at the heart of what I do. I describe my work as ‘visual branding, online branding’, meaning I create every visible expression of a brand or organization — offline and online. This involves expertise in strategy, communication, branding and process-management. It is in my nature to look for the pure essence — in the people I work with, and the projects I take on. It’s a mentality that helps me to build a great team and achieve extraordinary results, no matter how complex or demanding a project might be. I invite you to visit my website at graphicgrocery.nl to see examples of my work and the brands I’ve helped shape. I’m always open to a new challenge and would welcome the opportunity to discuss how I can contribute to your next project.

Mariska Oprel

Design is at the heart of what I do. I describe my work as ‘visual branding, online branding’, meaning I create every visible expression of a brand or organization — offline and online. This involves expertise in strategy, communication, branding and process-management. It is in my nature to look for the pure essence — in the people I work with, and the projects I take on. It’s a mentality that helps me to build a great team and achieve extraordinary results, no matter how complex or demanding a project might be. I invite you to visit my website at graphicgrocery.nl to see examples of my work and the brands I’ve helped shape. I’m always open to a new challenge and would welcome the opportunity to discuss how I can contribute to your next project.

Available to hire

Design is at the heart of what I do. I describe my work as ‘visual branding, online branding’, meaning I create every visible expression of a brand or organization — offline and online. This involves expertise in strategy, communication, branding and process-management. It is in my nature to look for the pure essence — in the people I work with, and the projects I take on. It’s a mentality that helps me to build a great team and achieve extraordinary results, no matter how complex or demanding a project might be.

I invite you to visit my website at graphicgrocery.nl to see examples of my work and the brands I’ve helped shape. I’m always open to a new challenge and would welcome the opportunity to discuss how I can contribute to your next project.

See more

Language

Dutch
Fluent
English
Fluent
French
Fluent

Work Experience

Creative Director at Zero-Dix
December 31, 2015 - September 12, 2025
Creative direction for Marseille-based projects.
Creative Director at Zero-Dix
December 31, 2015 - September 12, 2025
Creative director Zero-Dix (Marseille).
Founder, Creative Director at Graphic Grocery
January 1, 2015 - Present
Founder and Creative Director of Graphic Grocery, Rotterdam.
Founder, Creative Director at Graphic Grocery
January 1, 2015 - Present
Founder and Creative Director of Graphic Grocery, delivering visual branding and online branding for offline and online channels; leads strategy, branding, and process-management.
Creative Director at Zero-Dix
January 1, 2015 - September 12, 2025
Led creative direction for Zero-Dix in Marseille, shaping brand narratives and design systems across campaigns.
Founder, Creative Director at Graphic Grocery
January 1, 2015 - Present
Founder, Creative director Graphic Grocery (Rotterdam).
Founder, Creative Director at Graphic Grocery
January 1, 2015 - Present
Founder and Creative Director of a Rotterdam-based studio focused on visual branding for online and offline channels.
Creative Director at Zero-Dix
January 1, 2015 - September 12, 2025
Creative director overseeing brand strategy and design across Marseille-based engagements.
Founder, Creative Director at Graphic Grocery
January 1, 2015 - Present
Founder, Creative Director of Graphic Grocery, Rotterdam.
Creative Director at Zero-Dix
January 1, 2015 - September 12, 2025
Creative director at Zero-Dix, Marseille.
Founder, Graphic Designer / Creative Director at Studio VIADEA
December 31, 2013 - September 12, 2025
Founded and led Studio VIADEA, providing graphic design and creative direction services in Rotterdam.
Founder, Graphic Designer / Creative Director at Studio VIADEA
December 31, 2013 - September 12, 2025
Founder, graphic designer / creative director, Studio VIADEA (Rotterdam).
Founder, Graphic Designer / Creative Director at Studio VIADEA
January 1, 2013 - September 12, 2025
Founded and ran Studio VIADEA in Rotterdam, delivering branding, visual identity, and design direction for clients. Led creative strategy, project management, and team coordination to produce cohesive offline and online branding solutions.
Founder, Graphic Designer / Creative Director at Studio VIADEA
January 1, 2013 - September 12, 2025
Founded and led a design studio delivering branding, visual communication and creative direction for clients; Rotterdam-based.
Founder, Graphic Designer / Creative Director at Studio VIADEA
January 1, 2013 - September 12, 2025
Founded and led Studio VIADEA, delivering graphic design and creative direction for branding and communications in Rotterdam.
Creative Director at Studio VIADEA
December 31, 2003 - September 12, 2025
Creative direction for projects in Paris.
Creative Director at Studio VIADEA
December 31, 2003 - September 12, 2025
Creative director Studio VIADEA (Paris).
Creative Director at Studio VIADEA
January 1, 2003 - September 12, 2025
Creative Director for Studio VIADEA's Paris operations, overseeing brand strategy, design direction, and client liaison.
Creative Director at Studio VIADEA
January 1, 2003 - September 12, 2025
Creative director for branding and experiential projects, with work extending to Paris.
Creative Director at Studio VIADEA
January 1, 2003 - September 12, 2025
Creative director at Studio VIADEA, Paris.
Teacher Graphic Design at Kuub
December 31, 1999 - September 12, 2025
Teacher Graphic Design.
Teacher - Graphic Design at Kuub
January 1, 1999 - September 12, 2025
Teaching graphic design.
Guest Teacher at WDKA (evening courses)
January 1, 1999 - September 12, 2025
Guest lecturer for evening courses, sharing industry insights and practical design knowledge.
Teacher Graphic Design at Kuub
January 1, 1999 - September 12, 2025
Taught graphic design to students, developing coursework and mentoring creative development.
Teacher, Graphic Design at Kuub
January 1, 1999 - September 12, 2025
Teaching graphic design; contributed to curriculum development and student mentorship.
Teacher, Graphic Design at Kuub
January 1, 1999 - September 12, 2025
Taught graphic design at Kuub.
Journalistic Researcher
December 31, 1993 - September 12, 2025
Journalistic research function for various logistics weeklies.
Extensive experience in logos, visual identities, publications, and event branding for clients ranging from businesses and government to cultural and non-profit sectors. at Graphic Grocery - VIADEA - ZERO DIX
September 23, 1993 - Present
Taught academy students in later stages of career, guided by personal coach Paul Stoute.
Journalist/Researcher at Various logistics weeklies
January 1, 1993 - September 12, 2025
Journalistic research function for various logistics weeklies.
Journalistic researcher at Various logistics weeklies
January 1, 1993 - September 12, 2025
Conducted journalistic research for logistics-focused weekly publications, gathering data, interviewing industry players, and shaping feature articles. Responsibilities included fact-checking, compiling statistics, and ensuring accuracy under tight deadlines.
Journalistic Researcher at Various logistics weeklies
January 1, 1993 - September 12, 2025
Conducted journalistic research for multiple logistics weeklies, gathering data, verifying facts and producing concise reports.
Journalistic Researcher at Various logistics weeklies
January 1, 1993 - September 12, 2025
Journalistic research function for various logistics weeklies.

Education

- at Willem de Kooning Academy, Rotterdam University of Applied Sciences – School of Fine Arts
September 1, 1989 - June 1, 2025
-
at Willem de Kooning Academy
January 1, 1990 - September 12, 2025
Havo at Havo (Dutch secondary education)
January 1, 1987 - September 12, 2025
HAVO at Havo (Secondary Education)
January 11, 2030 - January 1, 1987
Bachelor/Diploma in Graphic Design at Willem de Kooning Academy
January 1, 1990 - September 12, 2025

Qualifications

Havo
January 1, 1987 - January 1, 1987
Willem de Kooning Academy
January 1, 1990 - September 12, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education, Other