Product and brand design leader with end-to-end ownership of visual and UI/UX systems, from prototyping and iterative testing to team leadership. I design user-centered product experiences and build scalable design systems that connect brand and interface. My work spans product design, brand identity systems, and campaigns across digital, print, and e-commerce, with a strong focus on AI-assisted workflows and future-focused design strategy.…

Marisol Gutierrez

Product and brand design leader with end-to-end ownership of visual and UI/UX systems, from prototyping and iterative testing to team leadership. I design user-centered product experiences and build scalable design systems that connect brand and interface. My work spans product design, brand identity systems, and campaigns across digital, print, and e-commerce, with a strong focus on AI-assisted workflows and future-focused design strategy.…

Available to hire

Product and brand design leader with end-to-end ownership of visual and UI/UX systems, from prototyping and iterative testing to team leadership. I design user-centered product experiences and build scalable design systems that connect brand and interface.

My work spans product design, brand identity systems, and campaigns across digital, print, and e-commerce, with a strong focus on AI-assisted workflows and future-focused design strategy.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Fluent
German
Advanced
Italian
Intermediate

Work Experience

UI/UX & Brand Design Lead at Hansa Zuckerpak
July 1, 2016 - Present
Leading brand identity and visual design across digital and print touchpoints. Manage a small team and oversee design direction, visual consistency, and cross-channel execution, supporting brand growth and user-focused experiences.
UI/UX & Product Designer
July 1, 2016 - Present
Designing UI/UX for web and app platforms, including e-commerce interfaces and brand systems. Managing and leading a small team; translating product and brand requirements into user flows, wireframes, and interface designs.
Brand & Visual Designer at Grupo Mole
December 1, 2014 - July 1, 2016
Developed brand identity systems and visual campaigns across digital, print and e-commerce. Created design assets and supported multi-format rollout to ensure cohesive brand presence and effective communication across channels.
Brand & Visual Designer at Grupo Mol
December 1, 2013 - July 1, 2016
Developed brand identity systems and visual campaigns across digital, print, and e-commerce platforms. Supported brand asset production and design communications for print, including supplier coordination.
Branding Design Intern at Kris Goyri
June 1, 2013 - September 1, 2013
Supported brand asset production and design communications for print. Assisted with supplier coordination and preparation of design materials.
Brand Asset / Print Design Support
June 1, 2013 - September 1, 2013
Supported brand asset production and design communications for print and coordinated with suppliers to help deliver print deliverables and brand materials.
Design Intern (Brand & Design Support)
June 1, 2013 - September 1, 2013
Supported internal design communications and coordinated brand asset production. Worked with suppliers on specifications and materials and helped ensure production-ready brand outputs.

Education

Master Visual Communication Media at Master Visual Communication Media University
October 1, 2022 - November 1, 2024
Bachelor Graphic Design at Universidad Ibero
August 1, 2010 - June 1, 2014
AI-Driven Leadership: Strategies for the Future at Stanford University
April 6, 2026 - June 30, 2026
AI x Design Thinking Certificate at IDEO U
December 1, 2025 - March 31, 2026
Advanced studies in design strategy, AI digital product and branding systems through UI/UX design. at LinkedIn (course listing/learning)
October 1, 2022 - November 1, 2024
Course - AI-Driven Strategies Strategic AI leadership frameworks applied to future-focused systems. at Stanford University
October 1, 2022 - November 1, 2024
Course - AI x Design Thinking: Application of AI tools at Design Thinking innovation methodologies. at IDEO U (IDEO U)
October 1, 2022 - November 1, 2024
Bachelor Graphic Design at HMKW
April 1, 2026 - June 1, 2026
Master Visual Communication at Universidad Ibero
August 1, 2010 - June 1, 2014
Course at Stanford University
October 1, 2022 - November 30, 2024
Course at IDEO U
December 1, 2025 - March 1, 2026
Master at HMKW
August 1, 2010 - June 1, 2014

Qualifications

AI-Dri ven Strategies (Strategic AI leadership frameworks)
October 1, 2022 - November 1, 2024
AI x Design Thinking (AI tools in innovation methodologies)
October 1, 2022 - November 1, 2024
Course AI-Driven Strategies
October 1, 2022 - November 30, 2024
Course AI x Design Thinking
December 1, 2025 - March 1, 2026

Industry Experience

Retail, Software & Internet, Education, Other, Professional Services, Media & Entertainment, Consumer Goods