Senior Brand & Packaging Designer with 30+ years of experience creating brands, packaging systems, retail experiences and digital marketing assets. For the last 12+ years I’ve specialized in health & wellness, leading end-to-end packaging and eCommerce creative across the UK and Europe. I combine strategic thinking with hands-on execution—building packaging portfolios, Amazon A+ content and Brand Stores, and supporting launches across multiple markets. I enjoy collaborative international teams and using modern tools, including AI-assisted workflows, to deliver premium, production-ready results.

Marjan Milenkov

Senior Brand & Packaging Designer with 30+ years of experience creating brands, packaging systems, retail experiences and digital marketing assets. For the last 12+ years I’ve specialized in health & wellness, leading end-to-end packaging and eCommerce creative across the UK and Europe. I combine strategic thinking with hands-on execution—building packaging portfolios, Amazon A+ content and Brand Stores, and supporting launches across multiple markets. I enjoy collaborative international teams and using modern tools, including AI-assisted workflows, to deliver premium, production-ready results.

Available to hire

Senior Brand & Packaging Designer with 30+ years of experience creating brands, packaging systems, retail experiences and digital marketing assets. For the last 12+ years I’ve specialized in health & wellness, leading end-to-end packaging and eCommerce creative across the UK and Europe.

I combine strategic thinking with hands-on execution—building packaging portfolios, Amazon A+ content and Brand Stores, and supporting launches across multiple markets. I enjoy collaborative international teams and using modern tools, including AI-assisted workflows, to deliver premium, production-ready results.

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Language

Macedonian
Fluent
English
Advanced

Work Experience

Senior Brand & Packaging Designer at Better Being Co. / Nu U Nutrition
January 1, 2018 - January 1, 2026
Led the creative development of the complete Nu U Nutrition product portfolio, supporting 100+ products across multiple sub-brands. Designed packaging systems, product labels and production-ready artwork for Nu U Main Line, Kids, Premium, Essentials, Gummies, Powders and Nu U Sports (formerly Xellerate). Created 300+ Amazon A+ content modules, Brand Stores, Brand Stories, comparison charts and product listing assets. Developed integrated marketing creative (websites, landing pages, newsletters, social media campaigns, POS, brochures and launch campaigns). Produced premium product visualisations using Adobe Substance 3D Stager and AI-assisted creative workflows. Collaborated with Marketing, Product Development, Regulatory and eCommerce teams across the product lifecycle, supporting successful launches across the UK, Germany, France, Italy, Spain and additional European markets.
Senior Brand & Packaging Designer at Better Being Co. / Nu U Nutrition (Remote)
January 1, 2018 - January 1, 2026
Led the creative development of the complete Nu U Nutrition product portfolio, supporting 100+ products across multiple sub-brands. Designed packaging systems, product labels and production-ready artwork for Nu U Main Line, Kids, Premium, Essentials, Gummies, Powders and Nu U Sports (formerly Xellerate). Created 300+ Amazon A+ Content modules, Brand Stores, Brand Stories, comparison charts and product listing assets. Developed integrated creative assets including websites, landing pages, newsletters, social media campaigns, POS materials, brochures and launch campaigns. Produced premium product visualisations using Adobe Substance 3D Stager and AI-assisted creative workflows. Worked with Marketing, Product Development, Regulatory and eCommerce teams throughout the product lifecycle and supported successful launches across multiple European markets.
Graphic Designer & Art Director (Parallel Position) at AVTOPLUS Magazine / AMPTEAM
January 1, 2006 - January 1, 2017
Produced complete design and print production for an 80-page monthly automotive magazine for more than a decade. Managed page layout, photography selection, advertising pages, typography and prepress. Collaborated with editors, journalists, photographers and advertisers to deliver each monthly issue.
Editorial Designer (Project) at 100% Multimedia Magazine
January 1, 2000 - January 1, 2000
Designed and produced five editions of an 80-page monthly technology magazine before publication ceased. Managed photography selection, editorial layout, typography and complete print preparation.
Freelance Graphic Designer
January 1, 2000 - January 1, 2006
Freelance design work for multiple clients across advertising, branding and print. Examples include Promotional animations and posters for Lottery of Macedonia; newspaper and magazine advertising for Duna Computers and Smart Computers; promotional materials for Skovin Winery; advertising projects for Alsat; advertising campaigns for Diro Motors (Daewoo); marketing and print advertising for Bohemija Automobili (Skoda); promotional materials and advertising for Diners Club Macedonia; corporate communication for Fersped Skopje; editorial and advertising design for Oglasnik M; and complete design/layout for multiple magazine editions, plus theatre poster design.
Editorial Designer at 100% Multimedia Magazine (Project)
January 1, 2000 - January 1, 2000
Designed and produced five editions of an 80-page monthly technology magazine before publication ceased. Managed photography selection, editorial layout, typography and complete print preparation.
Team Communications Art Director (Parallel Position) at Team Communications
January 1, 1998 - January 1, 2001
Developed creative concepts, branding and advertising campaigns for clients across multiple industries. Designed corporate communication materials, promotional campaigns and print advertising and worked directly with clients from concept development through final production.
Senior Brand & Graphic Designer at Makpetrol AD
January 1, 1996 - January 1, 2018
Built and maintained visual communication for one of North Macedonia's largest energy companies over 22 years. Designed the complete Lubex lubricant packaging system, including labels, packaging graphics and photorealistic 3D renders, with several designs remaining in commercial use for 12+ years. Developed packaging and label systems for antifreeze and windscreen washer fluids and created the fuel grade identification label system across the nationwide Makpetrol petrol station network. Designed petrol station branding and retail environmental graphics, POS materials, outdoor advertising and nationwide billboard campaigns. Produced corporate profiles, brochures, calendars, promotional and marketing collateral, and prepared production-ready artwork in coordination with printers and suppliers.
Graphic Designer & Prepress Specialist at Bato & Divajn Graphic Center
January 1, 1994 - January 1, 1996
Prepared production-ready artwork for offset printing and developed expertise in typography, colour management, layout and print production. Worked on brochures, catalogues and promotional materials and handled prepress production tasks for print deliverables.
Vision Studio 3D Animator & Graphic Designer at Vision Studio
January 1, 1992 - January 1, 1994
Created commercial 3D animations and product visualisations. Produced television and promotional animations for Tinex, Samsonite and Damit Mebel. Developed expertise in 3D modelling, animation, lighting, rendering and visual storytelling—building a technical foundation that later evolved into product visualisation and packaging design.

Education

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Qualifications

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Industry Experience

Healthcare, Consumer Goods, Energy & Utilities, Computers & Electronics, Media & Entertainment, Retail, Professional Services, Other