I'm Mark A. Castillo, a marketing generalist and content creator with a passion for turning ideas into compelling brands. Over my career, I've led marketing strategy, ROI analysis, and content production for multiple campaigns and clients. I thrive in fast-paced environments and enjoy shaping creative direction that drives tangible results. From freelance branding to directing campaigns at design studios and retailers, I excel in creative leadership, motion graphics, and collaborating with cross-functional teams to deliver measurable outcomes for brands and audiences.

Mark A Castillo

I'm Mark A. Castillo, a marketing generalist and content creator with a passion for turning ideas into compelling brands. Over my career, I've led marketing strategy, ROI analysis, and content production for multiple campaigns and clients. I thrive in fast-paced environments and enjoy shaping creative direction that drives tangible results. From freelance branding to directing campaigns at design studios and retailers, I excel in creative leadership, motion graphics, and collaborating with cross-functional teams to deliver measurable outcomes for brands and audiences.

Available to hire

I’m Mark A. Castillo, a marketing generalist and content creator with a passion for turning ideas into compelling brands. Over my career, I’ve led marketing strategy, ROI analysis, and content production for multiple campaigns and clients. I thrive in fast-paced environments and enjoy shaping creative direction that drives tangible results.

From freelance branding to directing campaigns at design studios and retailers, I excel in creative leadership, motion graphics, and collaborating with cross-functional teams to deliver measurable outcomes for brands and audiences.

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Language

English
Fluent

Work Experience

Owner and Founder at Metro Design House
January 1, 2001 - Present
Founded a freelance digital marketing brand; responsibilities include marketing strategy, KPI/ROI analysis, content creation, and execution.
Motion Graphics Editor at Andersen Windows
August 1, 2021 - November 1, 2025
Content concepts, motion graphics, video production, and social media content production.
Art Director at Wix on Jewels
May 1, 2021 - September 1, 2021
Fashion and beauty D2C retail marketing; social media marketing; video production; product photography and retouching; client path management; process standardization.
Digital and Engagement Editor at The Colorado Independent
April 1, 2018 - January 1, 2020
WordPress development; Salesforce admin; MailChimp admin; internal tech support; marketing asset creation; campaign production and management; analytics/KPI consolidation reporting; marketing strategy development and automation; news article packaging/publication.
Director of Marketing at Spectra Inc.
November 1, 2017 - February 1, 2018
WordPress development; client tech support; copywriting; strategy development; marketing asset creation; workflow standardization.
Senior Graphic Designer at Shane Co.
December 1, 2013 - February 1, 2014
Fashion and beauty D2C retail marketing, web design, social content creation, and copywriting.
Freelance Designer at Shane Co.
February 1, 2014 - November 1, 2017
Freelance full-time designer delivering fashion and beauty D2C retail marketing, web design, social content creation, and copywriting.
Art Director at Wixon Jewelers
May 1, 2021 - September 1, 2021
Fashion and beauty D2C retail marketing, social media marketing, video production, product photography and retouching, client path management, and process standardization.
Senior Designer at Shane Co.
February 1, 2014 - November 1, 2017
Fashion and beauty D2C retail marketing, web design, social content creation, and copywriting.

Education

BA at University of Wisconsin - Eau Claire
January 11, 2030 - January 1, 2011
BA in Graphic Design at University of Wisconsin - Eau Claire
January 11, 2030 - January 1, 2011

Qualifications

Alpha Lambda Delta National Academic Honor Society
January 11, 2030 - February 2, 2026
Phi Eta Sigma National Honor Society
January 11, 2030 - February 2, 2026
Alpha Lambda Delta National Academic Honor Society
January 11, 2030 - February 2, 2026
Phi Eta Sigma National Honor Society
January 11, 2030 - February 2, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail