Senior User Experience Architect / Designer at Cox Automotive

Created a vector-based SVG image library and composition guide for designers to build illustrations from reusable elements. Designed cross-platform icon systems for desktop, web, and mobile. Defined page designs, iconography, and illustrative styles, then expanded that look to templates and final assets. Helped establish the KBB.com Argo Design System and collaborated with engineering to develop a React component library. Built widget libraries for Figma, Axure, and Sketch to speed prototyping. Instituted weekly design system support sessions, authored design system documentation, and supported discovery with workshops and ideation. Translated flows into high-fidelity deliverables, ensured seamless handoffs, and conducted usability testing and A/B testing. Leveraged AI tools to optimize layouts and accelerate delivery. Led collaborative sessions using LUMA techniques to promote stakeholder alignment and UX improvements.

Senior Visual and UX Designer at Kelley Blue Book

Created and evolved the visual style guide (typography, templates, color, iconography, illustration standards). Produced supporting illustrations, edited photography, and designed graphics for editorial content, advertising, and promotions. Collaborated with editorial teams on infographics and guided products from discovery through delivery, partnering with frontend developers on interfaces. Produced static and interactive prototypes with live data for testing, and designed logos and branded merchandise for internal initiatives.

Freelance Design Consultant at Diverstudio

Created digital illustrations for magazines and marketing collateral, and animated presentations. Designed and programmed animated banner ads, produced precise technical illustrations for automotive manufacturers, designed custom icon systems, and developed corporate identity systems. Built website and software interfaces for usability and performance, programmed interactive CD-ROMs and online presentations, managed large-scale graphic assets, created 2D animations, and secured new business via proposals.

Graphics Design Department Manager at Alta Vista/Shopping.com

Managed a team of designers creating editorial graphics, banner advertising, and store designs. Oversaw editing, cropping, sizing, and optimization of product images, developing processes to increase graphic download speed. Created icons, illustrations, and vector-based animations for interfaces and banners. Designed internet advertising banners, produced pixel-based mockups and HTML templates, and created Flash tutorials and web greeting cards; produced print and television advertising.

Senior User Experience Architect/Designer at Cox Automotive

Created a vector-based SVG image library and composition guide for designers to assemble illustrations. Designed cross-platform icon systems for desktop, web, and mobile. Defined page designs, iconography, and illustrative styles, then expanded that look to page templates and final assets. Helped form Creative Services to establish and implement the KBB.com Argo Design System. Collaborated with engineering to develop a React component library and built widget libraries for Figma, Axure, and Sketch for rapid prototyping. Established weekly design system support sessions and open office hours to foster collaboration and consistency. Authored comprehensive design system documentation, including component specifications, usage guidelines, process diagrams, and style standards. Created and documented new components for clear integration. Supported discovery for new products through user research, collaborative workshops, and ideation sessions. Translated flows and wireframes into high-fidel