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I’m Mark Lomas—an international senior copywriter, journalist and strategist focused on culture, tourism and destination storytelling for global brands and major events. I combine editorial rigour with creative thinking to produce audience-led content across long-form features, high-impact web copy, campaign messaging and on-the-ground experience narratives. Over recent years, I’ve led destination and cultural storytelling work for Royal Commission for AlUla, shaped Saudi Arabia Ministry of Culture thought leadership and conference/editorial scripts, and produced bespoke content for NEOM and its related entities. I also bring strong newsroom and digital leadership experience from roles across major sports media and journalism education, with a continuing focus on translating complex ideas into clear, compelling stories for diverse international audiences.…I’m Mark Lomas—an international senior copywriter, journalist and strategist focused on culture, tourism and destination storytelling for global brands and major events. I combine editorial rigour with creative thinking to produce audience-led content across long-form features, high-impact web copy, campaign messaging and on-the-ground experience narratives. Over recent years, I’ve led destination and cultural storytelling work for Royal Commission for AlUla, shaped Saudi Arabia Ministry of Culture thought leadership and conference/editorial scripts, and produced bespoke content for NEOM and its related entities. I also bring strong newsroom and digital leadership experience from roles across major sports media and journalism education, with a continuing focus on translating complex ideas into clear, compelling stories for diverse international audiences.

Mark Lomas

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I’m Mark Lomas—an international senior copywriter, journalist and strategist focused on culture, tourism and destination storytelling for global brands and major events. I combine editorial rigour with creative thinking to produce audience-led content across long-form features, high-impact web copy, campaign messaging and on-the-ground experience narratives. Over recent years, I’ve led destination and cultural storytelling work for Royal Commission for AlUla, shaped Saudi Arabia Ministry of Culture thought leadership and conference/editorial scripts, and produced bespoke content for NEOM and its related entities. I also bring strong newsroom and digital leadership experience from roles across major sports media and journalism education, with a continuing focus on translating complex ideas into clear, compelling stories for diverse international audiences.…I’m Mark Lomas—an international senior copywriter, journalist and strategist focused on culture, tourism and destination storytelling for global brands and major events. I combine editorial rigour with creative thinking to produce audience-led content across long-form features, high-impact web copy, campaign messaging and on-the-ground experience narratives. Over recent years, I’ve led destination and cultural storytelling work for Royal Commission for AlUla, shaped Saudi Arabia Ministry of Culture thought leadership and conference/editorial scripts, and produced bespoke content for NEOM and its related entities. I also bring strong newsroom and digital leadership experience from roles across major sports media and journalism education, with a continuing focus on translating complex ideas into clear, compelling stories for diverse international audiences.

Available to hire

I’m Mark Lomas—an international senior copywriter, journalist and strategist focused on culture, tourism and destination storytelling for global brands and major events. I combine editorial rigour with creative thinking to produce audience-led content across long-form features, high-impact web copy, campaign messaging and on-the-ground experience narratives.

Over recent years, I’ve led destination and cultural storytelling work for Royal Commission for AlUla, shaped Saudi Arabia Ministry of Culture thought leadership and conference/editorial scripts, and produced bespoke content for NEOM and its related entities. I also bring strong newsroom and digital leadership experience from roles across major sports media and journalism education, with a continuing focus on translating complex ideas into clear, compelling stories for diverse international audiences.

Skills

Copywriting

Script

SEO Copywriting

Editorial Illustration

Experience Level

Copywriting

Expert

Script

Expert

SEO Copywriting

Expert

Editorial Illustration

Beginner

Work Experience

Chief Copywriter at Royal Commission for AlUla

January 1, 2025 - January 1, 2026

Lead copywriter across AlUla’s destination, experience and cultural portfolio, producing long-form features, product narratives and high-impact website content for international audiences. Editorial storytelling includes experience descriptions, campaign messaging and on-platform UX copy. Collaborates with internal stakeholders, cultural partners and delivery teams to translate complex concepts into clear, engaging destination-focused content across digital channels.

Senior Copywriter at OMNIA / NEOM

January 1, 2024 - January 1, 2025

Produced bespoke content for Saudi giga-project NEOM, working with industry experts and thought leaders to develop compelling copy across topics. Delivered substantial pieces for ENOWA and NEOM Health and Wellbeing, exploring pioneering approaches to urban planning, development and energy. Comfortable using content management systems and digital tools including AI prompts.

Senior Copywriter at IMAGINATION / Saudi Arabia’s Ministry of Culture

January 1, 2022 - December 31, 2026

Lead writer on Saudi Ministry of Culture projects, including two Thought Leadership Reports that distil global media and entertainment CEOs’ perspectives into authoritative long-form content aligned with cultural strategy. Built narrative frameworks, key messaging and MC scripts for the inaugural 2025 TOURISE Conference in Riyadh with creative, strategy and production teams. Wrote MC scripts and awards announcements for the Red Sea International Film Festival, delivering culturally resonant live-event copy for a global audience.

Senior Copywriter at IMAGINATION / Saudi Arabia Ministry of Culture

January 1, 2022 - January 1, 2026

Lead writer on Saudi Ministry of Culture projects, including two Thought Leadership Reports distilling insights from global media and entertainment CEOs into authoritative long-form content aligned with brand and cultural strategy. Crafted narrative frameworks, key messaging and MC scripts for the inaugural 2025 TOURISE Conference in Riyadh. Wrote MC scripts and awards announcements for the Red Sea International Film Festival, delivering culturally resonant live-event copy for a global audience.

Freelance Editor, Journalist and Copywriter at Various

January 1, 2017 - Present

Contribute multi-platform features and news to multiple international publications including BBC, The Telegraph, Vogue Arabia, Esquire Middle East, GQ Middle East, Arab News, Al Arabiya English, The Independent, ESPN, The Big Issue, FourFourTwo and CNN. Focus on travel, culture, human interest, profiles, sport and global health and tech outlooks. Published magazine work includes VILLA 88 (luxe travel, lifestyle, F&B, fashion and culture), Destinations of the World News (exclusive sustainability-focused experiences/properties), and Vogue Arabia (topics including architecture, properties, A.I. companions and K-Pop; cover/profile pieces include Ons Jabeur, Mo Farah and Mutaz Barshim).

Senior Lecturer in Journalism at UA92 and Middlesex University Dubai

January 1, 2016 - January 1, 2023

Prepared and delivered lectures and workshops to undergraduate journalism and media students, with emphasis on experiential learning, mentoring and practical industry work experience. Awarded Fellowship of Advance HE in recognition of contribution to journalism and media education. Voted Media Lecturer of the Year 2023 by students at University Academy 92.

Digital Managing Editor – Sport at Sport360, Dubai

January 1, 2014 - December 31, 2018

Oversaw digital operations for UAE-based newspaper Sport360. Managed an editorial team of seven and coordinated a global network of 50+ freelancers. Led a redesign of the website back and front end alongside significant content changes, helping Sport360.com become the second most visited sports site in the region. Transformed the company’s social media approach, driving follower growth across Facebook, Twitter and Instagram. Worked closely with advertising and marketing teams on commercial integration of editorial content into campaigns.

Digital Managing Editor – Sport360 at Sport360

January 1, 2014 - January 1, 2018

Oversaw digital operations for UAE-based newspaper Sport360. Managed an editorial team of seven and a global pool of 50+ freelancers. Led redesign of site front and back end alongside substantial content changes, helping Sport360.com become the 2nd most visited sports site in the region. Transformed social media approach, growing Facebook fans (130k to 850k), Twitter followers (14k to 50k) and Instagram (0 to 400k). Worked with advertising/marketing on commercial matters and editorial integration in campaigns.

Journalist / General Editor at ESPN FC, London

January 1, 2009 - December 31, 2014

Set the news agenda for ESPN FC, making editorial decisions on lead stories using existing contacts to add value to news items and turnaround copy quickly. Supported social media overhauls—particularly on Facebook and Twitter—to increase engagement and better serve the audience. Produced ghostwritten columns for high-profile athletes.

Journalist / General Editor at ESPN FC

January 1, 2009 - January 1, 2014

Set the news agenda for one of the world’s biggest sports websites by making editorial decisions on lead stories, using contacts to add value to news items, and turning around copy quickly. Helped overhaul ESPN FC social media, driving significant engagement growth on Facebook and Twitter. Ghost-wrote columns for high-profile athletes.