Available to hire
I’m a hands-on Executive Creative Director who can take on your greatest challenges, whether leading a team, building one from scratch or going at it alone, to deliver the results you need.
Extensive experience working for clients, agencies and media networks across various industries and functions within the U.S. and International.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Executive Creative Director at 305 Worldwide
December 31, 2023 - October 23, 2025Transitioned from freelance support in the launch of the agency and winning the GoGo Squeez account to join as part-time creative on the account, along with supporting new business initiatives.
President/ Chief Creative Director at Playmakers.Studio
December 31, 2020 - October 23, 2025Launched a creative brand and content studio focused on telling the American soccer story and how brands, fans, players and organizations contribute to the evolution of the game on the road to the 2026 World Cup.
Global Creative Director, International at Under Armour, MD
December 31, 2017 - October 23, 2025Tasked with leading and directing the international creative message for one of the world’s leading sports brands to ensure the brand is connecting in a relevant and consistent way with athletes around globe. • Created, designed and curated Under Armour's first brand experiential showcase in China. • Brand content for Stephen Curry's Asia tour that resulted in 1.6 billion global social impressions. • Crafted content for UA's Rio 2016 social campaign. • Supported and guided the 360 campaign for Germany’s St. Pauli F.C. kit launch. • Created and produced “moments marketing” content around Anthony Joshua and Canelo Alvarez fights. • Guided and supported the brand’s launch in Chile with a disruptive campaign that set new benchmarks.
Creative Director at EO Integration
December 31, 2014 - October 23, 2025Set-up a strategic partnership to develop and produce branded content for top brands while providing creative services for clients and ad agencies. • Crafted Verizon’s new “Powerful Answers” platform and internal communications content. • Supported Concept Farm pitch that won the Univision Deportes Network account. • Supported McGarry-Bowen in servicing the Burger King Hispanic account. • Consulted on the creation and development of new branded content platforms for BET Networks. • Supported Spike DDB’s pitch for new African American and Hispanic General Motors and Chevrolet work. • Crafted and developed consumer engagement campaigns for BET and Sony Entertainment Television. • Created and developed ALMA DDB’s pitch that won Diageo’s Buchanan’s account.
VP, Creative Director at Univision Network
December 31, 2013 - October 23, 2025Recruited to elevate the creative quality of the network’s branded content and integration proposals. Managed a group of writers, producers, designers, editors and directors to create branded content across 360 platforms. • Managed value added and branded content of up to $4 billion in Hispanic media value. • Supported the network’s transition from broadcast heavy to a multi-platform strategy that included digital. • Enhanced the quality of ideation and in-show integration opportunities for Fortune-500 brands. • Supervised the production of content across TV, digital and mobile for leading clients.
Creative Director at McCann, NY
December 31, 2011 - October 23, 2025Trusted to provide creative, marketing and advertising expertise on the MasterCard account and other U.S. and international accounts. • Launched first-ever fully integrated Hispanic campaign for MasterCard that reduced click-through costs by 65% and achieved top internal scores. • Supported MasterCard on their pitch to win Univision co-branded prepaid card. • Worked on Applebee’s, The Army, Goodyear, Kohl’s, Nikon, Holiday Inn and Sony Ericsson. • Member of McCann’s Multicultural Leadership team.
Creative Director at GlobalHue
December 31, 2007 - October 23, 2025Led the creative team on the Verizon Wireless Hispanic account for the largest multicultural agency in the U.S., and supported new business wins.
Creative Director at The Bravo Group
December 31, 2006 - October 23, 2025Led the creative team on the $60M Sears Hispanic Account at Y&R’s partner agency.
Creative Director/Partner at 28 de Enero Advertising
January 3, 2000 - January 1, 2004Teamed up with renowned creative Andy Berlin to set-up a new creative boutique as a division of Berlin, Cameron & Partners to service existing clients and win new accounts.
President/Chief Creative Director at 28 de enero Inc
August 2, 2020 - PresentProviding creative, branding and production services to CMO’s, marketers and small business entrepreneurs. Clients include Made Plus, GoGo squeeZ, Bodyarmor, FDIC, Beyond Sport, Nuts.com, Avoq and Accella.
• Crafted messaging, social and branding toolkit of assets for a performance shoe company Made Plus.
• Supported the launch of One Horizon agency and helped secure and maintain GoGo squeeZ account.
• Developed campaign for Bodyarmor’s launch of Flash I.V. re-hydration product
• Wrote and produced new nut.scom seasonal campaign and transition message for the brand
• Launched a new Tec de Monterrey branding and recruitment campaign in Mexico via Avoq agency.
• Helped rebrand Accella’s digital, website and app development profile and enhanced brand services
Education
BA in Management and Marketing at University of Texas at San Antonio
January 11, 2030 - October 23, 2025Qualifications
Clio Award
January 11, 2030 - October 23, 2025FIAP Award
January 11, 2030 - October 23, 2025Effie Award
January 11, 2030 - October 23, 2025Addy Award
January 11, 2030 - October 23, 2025Telly Award
January 11, 2030 - October 23, 2025Muse Creative Award
January 11, 2030 - October 23, 2025Ad Council Creative Review Committee – Former Member
March 15, 2000 - December 31, 2020Industry Experience
Media & Entertainment, Professional Services, Retail
Hire a Creative Director
We have the best creative director experts on Twine. Hire a creative director in Baltimore today.