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I’m a hands-on marketing leader specializing in B2B Tech and SaaS, based in the UAE, where I help businesses turn complex offerings into clear, compelling propositions that buyers remember and choose first. Over 20+ years, I’ve built and repositioned brands, guided global go-to-market strategy, and led demand generation, PR/thought leadership, and account-based growth across regions including the US, EU, MEA, and APAC. I’m especially effective in building cohesive brand and portfolio structures across multi-entity groups, translating technical depth in areas like IoT, AI, and enterprise software into standout messaging. I’ve driven major commercial outcomes—growing sales pipelines from zero to multi-hundred-million peaks, improving conversion and CAC through smarter digital targeting and automation, and scaling teams and operations to match growth needs.…I’m a hands-on marketing leader specializing in B2B Tech and SaaS, based in the UAE, where I help businesses turn complex offerings into clear, compelling propositions that buyers remember and choose first. Over 20+ years, I’ve built and repositioned brands, guided global go-to-market strategy, and led demand generation, PR/thought leadership, and account-based growth across regions including the US, EU, MEA, and APAC. I’m especially effective in building cohesive brand and portfolio structures across multi-entity groups, translating technical depth in areas like IoT, AI, and enterprise software into standout messaging. I’ve driven major commercial outcomes—growing sales pipelines from zero to multi-hundred-million peaks, improving conversion and CAC through smarter digital targeting and automation, and scaling teams and operations to match growth needs.

Mark Humphreys

Fractional CMO, Marketing Automation Specialist, Digital Marketer, +2

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I’m a hands-on marketing leader specializing in B2B Tech and SaaS, based in the UAE, where I help businesses turn complex offerings into clear, compelling propositions that buyers remember and choose first. Over 20+ years, I’ve built and repositioned brands, guided global go-to-market strategy, and led demand generation, PR/thought leadership, and account-based growth across regions including the US, EU, MEA, and APAC. I’m especially effective in building cohesive brand and portfolio structures across multi-entity groups, translating technical depth in areas like IoT, AI, and enterprise software into standout messaging. I’ve driven major commercial outcomes—growing sales pipelines from zero to multi-hundred-million peaks, improving conversion and CAC through smarter digital targeting and automation, and scaling teams and operations to match growth needs.…I’m a hands-on marketing leader specializing in B2B Tech and SaaS, based in the UAE, where I help businesses turn complex offerings into clear, compelling propositions that buyers remember and choose first. Over 20+ years, I’ve built and repositioned brands, guided global go-to-market strategy, and led demand generation, PR/thought leadership, and account-based growth across regions including the US, EU, MEA, and APAC. I’m especially effective in building cohesive brand and portfolio structures across multi-entity groups, translating technical depth in areas like IoT, AI, and enterprise software into standout messaging. I’ve driven major commercial outcomes—growing sales pipelines from zero to multi-hundred-million peaks, improving conversion and CAC through smarter digital targeting and automation, and scaling teams and operations to match growth needs.

Available to hire

I’m a hands-on marketing leader specializing in B2B Tech and SaaS, based in the UAE, where I help businesses turn complex offerings into clear, compelling propositions that buyers remember and choose first. Over 20+ years, I’ve built and repositioned brands, guided global go-to-market strategy, and led demand generation, PR/thought leadership, and account-based growth across regions including the US, EU, MEA, and APAC.

I’m especially effective in building cohesive brand and portfolio structures across multi-entity groups, translating technical depth in areas like IoT, AI, and enterprise software into standout messaging. I’ve driven major commercial outcomes—growing sales pipelines from zero to multi-hundred-million peaks, improving conversion and CAC through smarter digital targeting and automation, and scaling teams and operations to match growth needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Fractional CMO and Brand Consulting (MHxCMO) at MHxCMO

January 1, 2026 - Present

Works with tech leadership teams on positioning, go-to-market, and demand generation; builds custom AI agents to accelerate research and execution.

Chief Marketing Officer at Transa Group (transa.io)

January 1, 2024 - December 31, 2025

Led global positioning and go-to-market for a VC-funded $110M group spanning IoT, SaaS, and semiconductor hardware/software formed through M&A. Unified five acquired companies under one brand, positioning as a chip-to-cloud cellular IoT provider; drove 32% revenue growth and World Top 4 ranking. Increased qualified sales opportunities 22% across US/EU/MEA/APAC with wins including Ericsson, Bosch, Orange, and Tata. Reduced customer acquisition costs by 26% via improved digital targeting/conversion, cutting lead turnaround by about one-third through automation. Built thought leadership around SaaS, digital infrastructure, IoT, and AI to secure coverage in major media outlets. Budget $2M; team scaled 3 to 7; reported to CEO.

Chief Marketing Officer at Workz Group (workz.com)

January 1, 2018 - January 1, 2024

Built global brand, product, and go-to-market for a $40M telecoms SaaS and hardware provider, with a $600K budget and a team of six plus agencies; reported to CEO. Repositioned the business through two major transformations, growing revenue from $20M to $40M and evolving from supply chain consultancy to manufacturing, then to a digital SaaS provider—earning analyst recognition and enabling a multi-million dollar exit. Grew the enterprise sales pipeline fivefold from $35M to $180M within three years using digital campaigns, account-based marketing, and events. Expanded client base from 50 to 150, entering new international markets and winning AWS, HP, Virgin, and Vodafone. Generated $3M sales from a $7K targeted digital campaign (400x ROI).

Head of Marketing / Marketing Manager

July 1, 2011 - January 1, 2018

Increased leads by 35% through thought leadership and SEO, achieving #1 rankings for 40+ key terms. Quadrupled active users and increased platform engagement by 280% through UI redesign and educational product videos.

Marketing Manager at Dubai Silicon Oasis (dso.ae)

June 1, 2009 - July 1, 2011

Headed marketing and lead generation for a $685M UAE innovation hub and mixed-use community during early development amid global recession. Expanded commercial client base 35%+ YoY, attracting Philips, Toshiba, and Porsche. Generated $65M in property sales within seven days through a go-to-market launch campaign. Led a team of eight, agencies, and vendors.

Marketing Director / Communication Manager at Better Homes (bhomes.com)

November 1, 2005 - December 1, 2008

Led brand and go-to-market for a rapidly diversifying real estate group, launching sub-brands across five new sectors. Grew team from 12 to 25 and managed a $4M budget; reported to MD. Built MEA’s #1 property site into the company’s primary lead engine, increasing users by 700% and enabling a 40% cut in marketing spend (saving $1.6M). Created a distinctive integrated campaign delivering 2x brand recall versus the nearest competitor and generating $1M in earned media within six months.