Head of Social Publishing / Lead Audience Editor at SB Media Group

Promoted from Lead Audience Editor after leading a 221% increase in organic traffic. Led social publishing strategy across Meta, TikTok, Snapchat and YouTube, reaching 125M+ followers, increasing video views by 290% and revenue by 123%. Owned UGC sourcing strategy for video and editorial teams, building workflows and best practices for team-wide efficiency. Directed data-led audience growth and engagement strategies across multiple platforms, contributing to a 20% follower increase. Managed social teams, creative concepts, video production workflows and editorial planning. Owned content scheduling for long- and short-form video and editorial across platforms. Edited original and UGC video using Adobe Premiere Pro, and created static content using Photoshop. Implemented AI-supported content processes and workflow improvements. Drove organic traffic strategy across Google, Facebook, Flipboard and X, increasing the web team’s daily revenue by 500%. Performed daily tracking and analysis

Social Media Specialist at Hive Minded UK

Led social media and brand distribution strategies focused on audience growth and brand awareness. Developed and executed Gen Z-targeted campaigns within the iGaming sector, driving a 102% follower increase. Converted social media followers into sign-ups by working with the commercial team to design the best possible user journey, increasing sign-ups by 52%. Managed influencers after implementing macro and micro influencer programs, providing deliverables to leverage reach for distribution and brand growth. Managed campaign budgets, paid media activity and external agencies. Analysed campaign performance and optimised content and distribution strategies.

Head of Content at P&B Social Ltd

Developed social and editorial strategies to increase engagement, reach, traffic and monetisation. Managed Facebook communities with a combined audience exceeding 18M followers, growing from 16M. Led editorial teams producing affiliate and commercial content. Used analytics and audience insights to optimise performance and content strategy. Improved SEO processes to strengthen organic search performance, increasing monthly website visitors by 182%.