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With over 25 years of experience as a freelance graphic designer, Mark Williams specialises in creating high-quality, impactful visual content for a wide range of clients. He has collaborated with agencies, small businesses, and service-based companies to design both digital and print materials that strengthen brand presence, build trust, and drive engagement. Mark has extensive experience producing annual reports, campaign assets, social media graphics, project highlights, and educational content, all tailored to specific audiences and platforms. He excels at maintaining consistency in typography, colour, and layout while adapting to diverse brand styles, transforming real client imagery into polished, engaging marketing materials that align with brand guidelines and objectives. Adept at managing multiple projects simultaneously, Mark is experienced in coordinating revisions, organising design files and templates, and collaborating remotely with marketing teams to ensure smooth, on-brief delivery. While his work spans trade, service, retail, and corporate sectors, his focus remains on practical, results-driven design that supports business growth. Proficient in Adobe InDesign, Illustrator, and Photoshop, Mark is known for being reliable, detail-oriented, and easy to work with. He continues to take on freelance projects that allow him to contribute creative expertise to client communications, with a particular focus on annual reports and other key business documents. A portfolio of Mark’s work is available _Website not available. Sign in: https://www.twine.net/signup_ showcasing examples of annual reports, marketing materials, and digital campaigns.…With over 25 years of experience as a freelance graphic designer, Mark Williams specialises in creating high-quality, impactful visual content for a wide range of clients. He has collaborated with agencies, small businesses, and service-based companies to design both digital and print materials that strengthen brand presence, build trust, and drive engagement. Mark has extensive experience producing annual reports, campaign assets, social media graphics, project highlights, and educational content, all tailored to specific audiences and platforms. He excels at maintaining consistency in typography, colour, and layout while adapting to diverse brand styles, transforming real client imagery into polished, engaging marketing materials that align with brand guidelines and objectives. Adept at managing multiple projects simultaneously, Mark is experienced in coordinating revisions, organising design files and templates, and collaborating remotely with marketing teams to ensure smooth, on-brief delivery. While his work spans trade, service, retail, and corporate sectors, his focus remains on practical, results-driven design that supports business growth. Proficient in Adobe InDesign, Illustrator, and Photoshop, Mark is known for being reliable, detail-oriented, and easy to work with. He continues to take on freelance projects that allow him to contribute creative expertise to client communications, with a particular focus on annual reports and other key business documents. A portfolio of Mark’s work is available _Website not available. Sign in: https://www.twine.net/signup_ showcasing examples of annual reports, marketing materials, and digital campaigns.

Mark Williams

Graphic Designer, Art Director, Creative Director, +2

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With over 25 years of experience as a freelance graphic designer, Mark Williams specialises in creating high-quality, impactful visual content for a wide range of clients. He has collaborated with agencies, small businesses, and service-based companies to design both digital and print materials that strengthen brand presence, build trust, and drive engagement. Mark has extensive experience producing annual reports, campaign assets, social media graphics, project highlights, and educational content, all tailored to specific audiences and platforms. He excels at maintaining consistency in typography, colour, and layout while adapting to diverse brand styles, transforming real client imagery into polished, engaging marketing materials that align with brand guidelines and objectives. Adept at managing multiple projects simultaneously, Mark is experienced in coordinating revisions, organising design files and templates, and collaborating remotely with marketing teams to ensure smooth, on-brief delivery. While his work spans trade, service, retail, and corporate sectors, his focus remains on practical, results-driven design that supports business growth. Proficient in Adobe InDesign, Illustrator, and Photoshop, Mark is known for being reliable, detail-oriented, and easy to work with. He continues to take on freelance projects that allow him to contribute creative expertise to client communications, with a particular focus on annual reports and other key business documents. A portfolio of Mark’s work is available _Website not available. Sign in: https://www.twine.net/signup_ showcasing examples of annual reports, marketing materials, and digital campaigns.…With over 25 years of experience as a freelance graphic designer, Mark Williams specialises in creating high-quality, impactful visual content for a wide range of clients. He has collaborated with agencies, small businesses, and service-based companies to design both digital and print materials that strengthen brand presence, build trust, and drive engagement. Mark has extensive experience producing annual reports, campaign assets, social media graphics, project highlights, and educational content, all tailored to specific audiences and platforms. He excels at maintaining consistency in typography, colour, and layout while adapting to diverse brand styles, transforming real client imagery into polished, engaging marketing materials that align with brand guidelines and objectives. Adept at managing multiple projects simultaneously, Mark is experienced in coordinating revisions, organising design files and templates, and collaborating remotely with marketing teams to ensure smooth, on-brief delivery. While his work spans trade, service, retail, and corporate sectors, his focus remains on practical, results-driven design that supports business growth. Proficient in Adobe InDesign, Illustrator, and Photoshop, Mark is known for being reliable, detail-oriented, and easy to work with. He continues to take on freelance projects that allow him to contribute creative expertise to client communications, with a particular focus on annual reports and other key business documents. A portfolio of Mark’s work is available _Website not available. Sign in: https://www.twine.net/signup_ showcasing examples of annual reports, marketing materials, and digital campaigns.

Available to hire

With over 25 years of experience as a freelance graphic designer, Mark Williams specialises in creating high-quality, impactful visual content for a wide range of clients. He has collaborated with agencies, small businesses, and service-based companies to design both digital and print materials that strengthen brand presence, build trust, and drive engagement.

Mark has extensive experience producing annual reports, campaign assets, social media graphics, project highlights, and educational content, all tailored to specific audiences and platforms. He excels at maintaining consistency in typography, colour, and layout while adapting to diverse brand styles, transforming real client imagery into polished, engaging marketing materials that align with brand guidelines and objectives.

Adept at managing multiple projects simultaneously, Mark is experienced in coordinating revisions, organising design files and templates, and collaborating remotely with marketing teams to ensure smooth, on-brief delivery. While his work spans trade, service, retail, and corporate sectors, his focus remains on practical, results-driven design that supports business growth.

Proficient in Adobe InDesign, Illustrator, and Photoshop, Mark is known for being reliable, detail-oriented, and easy to work with. He continues to take on freelance projects that allow him to contribute creative expertise to client communications, with a particular focus on annual reports and other key business documents.

A portfolio of Mark’s work is available Website not available. Sign in: https://www.twine.net/signup showcasing examples of annual reports, marketing materials, and digital campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Creative Services Manager – Design and Brand at Ministry of Health (NSW Health) – Creative Studio (Secondment)

December 1, 2025 - Present

Led and supported the creative studio, guiding a team of experienced designers and a production officer while managing workflow, and strengthening team culture. Championed the NSW Health brand, ensuring consistent, high-quality creative across the system and advising stakeholders on applying the brand framework effectively. Delivered and shaped creative campaign work, contributing strategic recommendations to complex brand challenges, and design direction to ad agency creative. Advanced strategic brand initiatives, including work on a digital asset management tool, and research exploration of an AI video generation platform.

Graphic Designer Manager at NSW Health Agency for Clinical Innovation (ACI)

April 1, 2019 - December 1, 2025

Lead brand strategy and design services supporting 38 clinical networks, ensuring alignment with the NSW Government Masterbrand and broader government frameworks. Directed the strategic evolution of the ACI visual identity, delivering a full organisational rebrand (2019) and website refresh (2020). Led state-wide initiatives including the ECAT Program (NSW Health Innovation Award finalist 2025) and the NSW Health Arts in Health Framework (2024). Deliver integrated communications across digital, print, events and corporate platforms, embedding governance, accessibility and brand consistency across all outputs.

Senior Graphic Designer at NSW Health Bureau of Health Information (BHI)

April 1, 2014 - January 1, 2019

Led in-house design team operations, managing workflow, quality assurance, performance development and stakeholder priorities across reporting cycles. Developed and embedded refreshed brand guidelines across statutory reports, digital platforms, infographics and data visualisation outputs. Translated complex healthcare performance data into accessible visual narratives, dashboards and interactive digital products. Improved studio governance by introducing structured workflows, file management protocols and project management systems. Partnered with senior executives and Directors to ensure strategic alignment, clarity and integrity of public-facing health reporting.

Senior Graphic Designer / Art Director at Leedham Creative

April 1, 2009 - April 1, 2014

Led brand strategy and integrated campaign development across corporate, travel and event portfolios, delivering end-to-end creative from concept to execution. Directed multi-channel identity systems including brand guidelines, event theming, digital platforms, environmental signage and video. Managed and mentored a design team of up to 12, overseeing workflow, quality control, resourcing and commercial scoping in partnership with Account Directors. Provided creative direction and storyboard development for live-action and animated TVCs and promotional campaigns.

Senior Graphic Designer / Art Director at STELLA Travel

August 1, 2007 - April 1, 2009

Led multi-market brand transformation initiatives across AU, US, UK and NZ, coordinating identity rebrands for Harvey World Travel, Travelscene Amex, QBT and Travel 2. Translated organisational strategy into structured brand systems, governance frameworks and scalable campaign toolkits to ensure consistency across regions and channels. Delivered integrated communications across events, broadcast, digital and print, aligning creative outputs with commercial and stakeholder objectives. Partnered with senior leadership to embed brand standards and streamline high-volume content production for national portfolios including Qantas Holidays and NRMA Travel.

Senior Graphic Designer at Popomo Designs (Sydney)

June 1, 2006 - April 1, 2007

Conceptual development, design and client liaison, for branding, printed collateral, design. Clients: CMC Markets, Rugby Australia, Wolters Kluwer, Energy and Water Ombudsman NSW.

Senior Graphic Designer / Creative Director Artwork at Artwork Sydney (Flight Centre)

September 1, 2004 - April 1, 2005

Lead designer in Sydney’s in-house design studio for Flight Centre. Design and coordination of global travel brand, FCm Travel. Art direction of concepts and design for sales brochures, event promotions, corporate guidelines, press ads etc. Flash animations; press templates for corporate and retail clients. Art directed photo shoots; project management and studio operations of in-house creative department.

Finished Artist / Designer at K4 Creative (London)

October 1, 2000 - July 1, 2003

Concept and design of printed collateral, branding, design for web, preparation for print, client liaison. Clients: Mercedes Benz, Credit Suisse Asset Management, Ashridge Business School, Barclays, Sainsbury's.

Graphic Artist / Designer at Aristocrat Leisure Industries

November 1, 1998 - April 1, 2000

Concept art work and illustration for digital panels and digital interactive screens on gaming machines. Promotional merchandise and corporate collateral design for head office.