I’m Abdullah Aqeel, a creative social media marketer and paid ads specialist focused on Meta Ads (Facebook & Instagram) and Google Ads. I enjoy building lead-generation and sales campaigns using smart audience targeting, retargeting, and structured A/B testing to improve results like CTR, CPC, cost per lead, and ROAS. I’m currently studying Mass Communication at Virtual University, which helps me turn strategies into clear messaging, storytelling, and stronger customer communication. Through my internship at MMA Technologies, I planned and managed ad campaigns, optimized Google Search Ads with keyword and bidding improvements, created engaging creatives in Canva and Photoshop, and reported performance with actionable insights—so I can help brands grow leads and revenue.…

ABDULLAH AQEEL

I’m Abdullah Aqeel, a creative social media marketer and paid ads specialist focused on Meta Ads (Facebook & Instagram) and Google Ads. I enjoy building lead-generation and sales campaigns using smart audience targeting, retargeting, and structured A/B testing to improve results like CTR, CPC, cost per lead, and ROAS. I’m currently studying Mass Communication at Virtual University, which helps me turn strategies into clear messaging, storytelling, and stronger customer communication. Through my internship at MMA Technologies, I planned and managed ad campaigns, optimized Google Search Ads with keyword and bidding improvements, created engaging creatives in Canva and Photoshop, and reported performance with actionable insights—so I can help brands grow leads and revenue.…

Available to hire

I’m Abdullah Aqeel, a creative social media marketer and paid ads specialist focused on Meta Ads (Facebook & Instagram) and Google Ads. I enjoy building lead-generation and sales campaigns using smart audience targeting, retargeting, and structured A/B testing to improve results like CTR, CPC, cost per lead, and ROAS.

I’m currently studying Mass Communication at Virtual University, which helps me turn strategies into clear messaging, storytelling, and stronger customer communication. Through my internship at MMA Technologies, I planned and managed ad campaigns, optimized Google Search Ads with keyword and bidding improvements, created engaging creatives in Canva and Photoshop, and reported performance with actionable insights—so I can help brands grow leads and revenue.

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Language

English
Fluent
Urdu
Fluent

Work Experience

Digital Growth Marketing Intern at MMA Technologies
January 1, 2025 - January 1, 2026
Planned and managed Meta Ads campaigns on Facebook and Instagram to generate leads and sales, using custom, lookalike, and interest audiences plus retargeting. Built and optimized Google Search Ads campaigns including keyword research, ad copy writing, negative keywords, and bid adjustments to improve CTR and lead quality. Designed original creatives (banners and promotional graphics) in Photoshop and Canva, then ran A/B tests on creatives, ad copy, audiences, and placements to lower cost per result and improve performance. Applied sales funnel thinking (awareness, consideration, conversion) and monitored CTR, CPC, CPM, conversions, and ROAS, producing performance reports with actionable recommendations.
Digital Growth Marketer (Internship) at MMA Tecnologies
January 1, 2025 - December 31, 2026
Managed and optimized multi-channel digital marketing campaigns, including social media marketing, Google Ads, and Amazon PPC. Planned and executed paid strategies to increase brand awareness, lead generation, and sales. Conducted keyword research, audience targeting, and competitor analysis to boost performance. Created and managed Google Ads and Amazon PPC campaigns, focusing on reducing ACOS and maximizing ROI. Designed high-converting ad creatives and landing-page strategies to improve CTR and conversions. Monitored performance with analytics tools, generated actionable reports, and conducted A/B testing on ads, creatives, and targeting. Collaborated with design and content teams to maintain brand consistency across platforms.

Education

Computer Science at IMCB College
January 11, 2030 - January 1, 2026
Bachelor's degree in Computer Science at IMCB College, Islamabad, Pakistan
January 11, 2030 - January 1, 2026
Mass Communication (In progress) at Virtual University of Pakistan
January 1, 2024 - October 10, 2026
Intermediate in Computer Science (ICS) at IMCB College, Islamabad, Pakistan
January 1, 2026 - January 1, 2026
Mass Communication at Virtual University of Pakistan
January 1, 2026 - October 10, 2026
Intermediate in Computer Science (ICS) at IMCB College, Islamabad, Pakistan
January 1, 2026 - October 10, 2026
Mass Communication (studying) at Virtual University of Pakistan
January 1, 2026 - October 10, 2026
Intermediate in Computer Science (ICS) at IMCB College, Islamabad, Pakistan
January 1, 2026 - January 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Retail, Education, Professional Services, Other
    SALT & STONE | Premium Body Wash Advertising Concept
    SALT & STONE | Premium Body Wash Advertising Concept The Easy Gift They’ll Actually Use A premium product advertising concept designed to make everyday self-care feel thoughtful, luxurious, and gift-worthy. This creative showcases SALT & STONE’s Body Wash Discovery Set through a warm, minimalist flat-lay composition featuring natural linen textures, soft golden window light, delicate shadows, and earthy botanical elements. The four signature scents take center stage, creating a sophisticated visual experience that reflects the brand’s modern, premium skincare aesthetic. Creative Direction Visual Style: Minimalist, premium, editorial product photography. Color Palette:Warm beige, cream, soft brown, and natural earthy tones. Composition:Four body wash bottles arranged on textured linen with elegant fabric details and dried botanicals. Lighting:Soft natural light for a cozy, inviting atmosphere. Ad Copy.“The easy gift they’ll actually use.” Advertising Objective The concept is designed to position the discovery set as an appealing gifting option while highlighting scent variety, premium presentation, and everyday self-care. For a Meta Ads campaign, this creative could be tested with gifting-focused messaging and audiences interested in premium skincare, personal care, and lifestyle products. Project Type: Product Advertising Art Direction Brand: SALT & STONE Designed by:Abdullah Aqeel Independent creative advertising concept.…
    Olper’s Milk | Meta Ads Creative Campaign
    Turning Everyday Nutrition into Creative Brand Stories. This project explores how Meta Ads can help a household dairy brand like Olper’s connect with its audience through emotional storytelling, creative visuals, and memorable advertising concepts. The campaign focuses on building brand awareness, strengthening emotional connections with families, and making everyday milk consumption feel meaningful through visually engaging advertisements. Campaign Objectives Brand Awareness: Capture attention with bold, recognisable visuals. Emotional Connection: Connect with families through stories of childhood, growth, sports, and everyday moments. Creative Product Positioning: Present Olper’s Milk as part of an active, healthy lifestyle. Audience Engagement: Develop scroll-stopping creatives for Facebook and Instagram placements. Performance Marketing: Explore creative angles that could be tested and optimised using Meta Ads. Creative Strategy The campaign combines Olper’s signature red-and-white visual identity, strong typography, lifestyle storytelling, and product-focused compositions to create a consistent advertising experience. Each creative concept communicates a different message while maintaining a recognizable brand style, making the campaign suitable for testing different hooks, visuals, and audience responses. My Focus: Meta Ads creative strategy, visual storytelling, brand positioning, and performance-driven advertising concepts. Project Type: Conceptual Advertising Campaign Brand: Olper’s Milk Platform: Facebook & Instagram Ads Created by: Abdullah Aqeel This is an independent creative campaign concept, not an official Olper’s campaign or a report of live advertising results.…

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