Senior Sales Executive at GNC Lebanon

Provided personalized supplement and wellness recommendations tailored to customer fitness goals and nutritional needs. Educated clients on product usage, ingredient benefits, and safe supplementation using biochemistry and nutritional science knowledge. Maintained strong knowledge of GNC’s product portfolio across performance, wellness, and beauty categories. Conducted body composition assessments and explained key health metrics including body fat percentage, skeletal muscle mass, and BMR. Supported sales growth through customer-focused advising, cross-selling strategies, in-store promotions, and inventory management.

Social Media Manager at GNC Lebanon / GNC MENA

Managed social media platforms for GNC Lebanon and GNC MENA, creating and publishing content across Instagram and Facebook while maintaining global brand consistency. Designed marketing creatives including posts, reels, stories, banners, and promotional campaigns, with captions tailored to health and fitness audiences. Shot, edited, and produced social media video content independently using Canva and CapCut. Planned and managed organic and paid campaigns through Meta Ads Manager based on business objectives including brand awareness, engagement, traffic, and conversions. Participated in meetings with GNC US Headquarters to review content strategies, branding alignment, and promotional/event activation concepts including fitness exhibitions and customer engagement activities.

Outside Sales Representative at The Magical Pillow

Promote and sell innovative medical solutions to pharmacies and physiotherapy centers across Lebanon. Conduct daily field visits based on assigned territories to build relationships and identify sales opportunities. Present product benefits and educate clients on usage and patient outcomes to drive sales performance. Tracked sales visits, customer feedback, and orders using Notion. Collaborated with management to optimize sales strategies and expand market reach.

Marketing Associate at Société Ets. Michel Najjar sal / Krikita / BYTE

Participated in the product launch campaign of Fiesta Mix, contributing to market research, target audience analysis, and consumer behavior studies to support product positioning and brand strategy. Assisted in developing media briefs and campaign direction for external agencies by defining product identity, branding requirements, and content objectives across digital, outdoor, and TV advertising platforms. Contributed to marketing initiatives related to the collaboration between Café Najjar and McCafé. Conducted competitor analysis and FMCG market research to evaluate promotional strategies and market positioning. Performed retail field visits to assess product visibility, shelf placement, and in-store promotional execution. Assisted in packaging design evaluation and product presentation processes. Attended marketing events and brand activations to ensure stands and promotional materials aligned with branding standards and campaign objectives.

Digital Marketing Specialist at The Magical Pillow

Conducted market research and competitor analysis to inform marketing strategies. Prepared mood boards and assisted in product photo shoots for content creation. Developed and executed content calendars for social media platforms, ensuring alignment with the brand's identity and objectives. Created engaging content for social media accounts to enhance audience interaction and brand awareness. Assisted in product photo and video shoots by coordinating with the production and shooting teams to ensure all content was executed according to campaign scripts, creative direction, and brand objectives.

Personal Fitness Trainer at Freelance

Designed personalized training programs based on client goals and fitness levels. Provided nutritional guidance and tracked client performance progress.