Jad Mrad

Provided personalized supplement and wellness recommendations tailored to customer fitness goals and nutritional needs. Educated clients on product usage, ingredient benefits, and safe supplementation using biochemistry and nutritional science knowledge. Maintained strong knowledge of GNC’s product portfolio across performance, wellness, and beauty categories. Conducted body composition assessments and explained key health metrics including body fat percentage, skeletal muscle mass, and BMR. Supported sales growth through customer-focused advising, cross-selling strategies, in-store promotions, and inventory management.

Managed social media platforms for GNC Lebanon and GNC MENA, creating and publishing content across Instagram and Facebook while maintaining global brand consistency. Designed marketing creatives including posts, reels, stories, banners, and promotional campaigns, with captions tailored to health and fitness audiences. Shot, edited, and produced social media video content independently using Canva and CapCut. Planned and managed organic and paid campaigns through Meta Ads Manager based on business objectives including brand awareness, engagement, traffic, and conversions. Participated in meetings with GNC US Headquarters to review content strategies, branding alignment, and promotional/event activation concepts including fitness exhibitions and customer engagement activities.

Promote and sell innovative medical solutions to pharmacies and physiotherapy centers across Lebanon. Conduct daily field visits based on assigned territories to build relationships and identify sales opportunities. Present product benefits and educate clients on usage and patient outcomes to drive sales performance. Tracked sales visits, customer feedback, and orders using Notion. Collaborated with management to optimize sales strategies and expand market reach.