Marlene Soding

Senior Graphic Designer at NPAW

Led branding strategy across marketing sites and campaigns; ensured consistency. Built 100+ landing pages via A/B testing; ad creative (Google / Meta) improved CTR and lowered CPA. Produced sales decks/infographics/brochures and event materials (booths, signage, collateral).

Digital Designer at Opportunity Network

Drove identity & design systems; created and maintained brand guidelines. Led website redesign and landing pages improving UX and marketing performance. Designed corporate decks, ad creatives, and UI assets for campaigns.

Graphic & Brand Designer at Usina del Arte / Festival GBA

Cultural event identity and visual systems; editorial and digital/print assets for art exhibitions. Large-format graphics, signage and promotional content; ensured brand consistency across touchpoints.