I’m an e-commerce, digital merchandising, and product content professional with 8+ years of experience helping consumer brands improve how their products are positioned, marketed, and sold online. I’ve supported brands including Laura Geller, Cover FX, Bliss, Julep Beauty, and Mally Beauty across Shopify and Shopify Plus.
My background includes e-commerce strategy, product content, site merchandising, PDP optimization, product launches, SEO, conversion optimization, promotional planning, A/B testing, analytics, and cross-functional project management. I specialize in translating product features and brand stories into clear, customer-focused digital experiences that strengthen engagement and drive sales.
My work has contributed to an 8%+ increase in conversion, a 22% reduction in bounce rate, more than $500K in bundle sales within 90 days, and over $2M in sales tied to high-profile product launches. I’ve also managed catalogs of more than 100 SKUs and partnered with marketing, creative, development, sales, and leadership teams to bring digital initiatives from strategy through execution.
I bring a balance of creative thinking, technical e-commerce knowledge, and data-driven decision-making, with a strong focus on building seamless customer experiences and delivering measurable business growth.
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