Hi, I’m Maro of Malika Wan, a digital media specialist based in Kuala Lumpur, Malaysia. Over the past several years, I’ve designed, managed, and optimized integrated digital marketing campaigns across international markets, with a focus on social media strategy, SEO/SEM, content marketing, analytics, and paid advertising (Google and Meta Ads). I’m passionate about turning data into actionable insights, driving brand visibility, audience engagement, and quality leads through multi-channel campaigns. I enjoy collaborating with creative and tech teams to deliver consistent brand messaging and measurable ROI across Google, Meta, and LinkedIn platforms.…

Maro of Malika

Hi, I’m Maro of Malika Wan, a digital media specialist based in Kuala Lumpur, Malaysia. Over the past several years, I’ve designed, managed, and optimized integrated digital marketing campaigns across international markets, with a focus on social media strategy, SEO/SEM, content marketing, analytics, and paid advertising (Google and Meta Ads). I’m passionate about turning data into actionable insights, driving brand visibility, audience engagement, and quality leads through multi-channel campaigns. I enjoy collaborating with creative and tech teams to deliver consistent brand messaging and measurable ROI across Google, Meta, and LinkedIn platforms.…

Available to hire

Hi, I’m Maro of Malika Wan, a digital media specialist based in Kuala Lumpur, Malaysia. Over the past several years, I’ve designed, managed, and optimized integrated digital marketing campaigns across international markets, with a focus on social media strategy, SEO/SEM, content marketing, analytics, and paid advertising (Google and Meta Ads).

I’m passionate about turning data into actionable insights, driving brand visibility, audience engagement, and quality leads through multi-channel campaigns. I enjoy collaborating with creative and tech teams to deliver consistent brand messaging and measurable ROI across Google, Meta, and LinkedIn platforms.

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Skills

Experience Level

Language

English
Fluent
Urdu
Fluent
Arabic
Beginner

Work Experience

Lead UI/UX Designer at Emaad Technologies FZCO
April 1, 2022 - May 1, 2025
Led UI/UX design for the EMS platform; designed a system for government and enterprise projects. Enhanced workflows, reduced friction, and improved product efficiency. Created intuitive UI flows, wireframes, and prototypes for cross-platform apps. Collaborated with developers and product teams to ensure user-centered design implementation. Improved usability and ensured compliance with banking UX and accessibility standards.
UI/UX Designer at SCICOM (MSC) Berhad
August 1, 2018 - May 1, 2021
Designed modern, scalable web and mobile UI/UX solutions using best practices. Created reusable design systems and UI components for consistency across applications. Collaborated with stakeholders to define user journeys and improve product usability. Optimized navigation, accessibility, and cross-platform user experience.
Designer at Abacus Consulting Pvt Ltd
February 1, 2014 - March 1, 2017
Designed enterprise UI/UX solutions and visual assets for various clients; contributed to branding, illustration, and front-end design.
Digital Media Specialist at Emaad Technologies FZCO
April 1, 2025 - Present
Led multi-channel digital media marketing initiatives, optimizing paid media campaigns across Google Ads, Meta Ads, and LinkedIn; implemented SEO/SEM strategies; collaborated with design and development teams to ensure a unified brand message; produced analytics-driven performance insights to drive ROI.
Digital Marketing Strategist
January 1, 2021 - December 31, 2022
Developed and orchestrated multi-channel digital marketing strategies, driving cross-platform campaigns and ROI improvements; prepared client-facing reports and recommendations.
Digital Marketing Executive
August 1, 2018 - May 31, 2021
Managed digital marketing operations, social media planning, content creation, and paid campaigns to support lead generation and brand visibility.
Marketing & Communications Officer at Limkokwing University
May 1, 2017 - May 31, 2018
Led marketing and communications efforts, overseeing campaigns and branding across channels to enhance university visibility.

Education

BCS at UNikl
April 20, 2011 - April 1, 2014

Qualifications

Foundations of Project Management
January 11, 2030 - April 20, 2026
Google AI Essentials
January 11, 2030 - April 20, 2026
Google Ads Certification
January 11, 2030 - April 20, 2026

Industry Experience

Software & Internet, Financial Services, Education, Government, Professional Services, Media & Entertainment
    paper FIgma Design

    Designed a complete UI/UX experience for the Adresta Watch Brand using Figma. Created modern, user-centered interfaces that reflect a premium and elegant brand identity. Focused on intuitive navigation, clean layouts, and high-quality visual presentation to enhance user engagement and product appeal. Delivered wireframes, high-fidelity designs, and interactive prototypes aligned with best UX practices.

    https://www.twine.net/signin

    paper CIMB Bank Portal

    Worked as part of a cross-functional team on projects for CIMB Bank, contributing as a UI/UX Designer, Front-End Developer, and Social Media Marketing Specialist. Responsible for designing intuitive user interfaces, improving user experience across web platforms, and developing responsive front-end components. Additionally, supported digital marketing efforts by creating engaging social media content and strategies to enhance brand visibility and user engagement.

    https://www.twine.net/signin