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Product Design leader with 5+ years of experience owning product design strategy end-to-end across B2B, B2C, and B2B2C SaaS platforms in fintech, logistics, and healthcare. Builds and scales design functions from the ground up, from founding a company's design organization to leading cross-functional teams through product roadmap definition, stakeholder alignment, and go-to-market execution. Partners directly with engineering, product, and executive leadership to translate business goals into scalable product strategy, consistently driving measurable outcomes including double-digit growth in user engagement, faster release cycles, and significant reductions in operational friction across every product shipped.…Product Design leader with 5+ years of experience owning product design strategy end-to-end across B2B, B2C, and B2B2C SaaS platforms in fintech, logistics, and healthcare. Builds and scales design functions from the ground up, from founding a company's design organization to leading cross-functional teams through product roadmap definition, stakeholder alignment, and go-to-market execution. Partners directly with engineering, product, and executive leadership to translate business goals into scalable product strategy, consistently driving measurable outcomes including double-digit growth in user engagement, faster release cycles, and significant reductions in operational friction across every product shipped.

Marsha Camelia

Product Designer, UX Designer, UI Designer, +1

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Product Design leader with 5+ years of experience owning product design strategy end-to-end across B2B, B2C, and B2B2C SaaS platforms in fintech, logistics, and healthcare. Builds and scales design functions from the ground up, from founding a company's design organization to leading cross-functional teams through product roadmap definition, stakeholder alignment, and go-to-market execution. Partners directly with engineering, product, and executive leadership to translate business goals into scalable product strategy, consistently driving measurable outcomes including double-digit growth in user engagement, faster release cycles, and significant reductions in operational friction across every product shipped.…Product Design leader with 5+ years of experience owning product design strategy end-to-end across B2B, B2C, and B2B2C SaaS platforms in fintech, logistics, and healthcare. Builds and scales design functions from the ground up, from founding a company's design organization to leading cross-functional teams through product roadmap definition, stakeholder alignment, and go-to-market execution. Partners directly with engineering, product, and executive leadership to translate business goals into scalable product strategy, consistently driving measurable outcomes including double-digit growth in user engagement, faster release cycles, and significant reductions in operational friction across every product shipped.

Available to hire

Product Design leader with 5+ years of experience owning product design strategy end-to-end across B2B, B2C, and B2B2C SaaS platforms in fintech, logistics, and healthcare. Builds and scales design functions from the ground up, from founding a company’s design organization to leading cross-functional teams through product roadmap definition, stakeholder alignment, and go-to-market execution.

Partners directly with engineering, product, and executive leadership to translate business goals into scalable product strategy, consistently driving measurable outcomes including double-digit growth in user engagement, faster release cycles, and significant reductions in operational friction across every product shipped.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Founding Product Designer at Zanbio

July 1, 2024 - April 1, 2026

Directed product design strategy as Zanbio’s founding product designer, presenting roadmap and direction directly to company leadership and shaping investment priorities across design and engineering. Owned end-to-end product roadmap and authored PRDs for finance and logistics modules, translating business goals into a scalable system of 800+ Figma components enabling 40% faster releases. Established a new AI-assisted design workflow adopted across the design team to accelerate the process from client demo to developer handoff. Led cross-functional delivery of OCR-powered invoice scanning and auto-matching, automating 80% of manual data entry and reducing operational friction across accounts receivable. Drove a 52% improvement in on-time collections and a 30% reduction in overdue invoices by guiding usability research and iterative, data-informed design decisions. Built and scaled the company’s core design system from the ground up, ensuring multi-module scalability and integration

Lead Product Designer at Qwiik

April 1, 2024 - Present

Owned end-to-end product design for Qwiik’s payments experience, replacing manual bank-to-bank transfers with an embedded payments flow on high-volume shipments. Grew monthly payment transaction volume by 50% year-over-year by leading embedded payments flow research, stakeholder sign-off, and developer handoff. Led cross-functional collaboration with product, engineering, and business teams to design import, export, and customs workflows for a platform serving 50,000+ companies. Partnered with product managers to define requirements and translate business priorities into scalable user flows, validating direction through rapid prototyping to reduce costly rework. Managed engineering handoff and standardized UI libraries across the product, reducing engineering turnaround time by 30%. Drove sprint-level design quality through proactive QA and detailed specifications covering edge cases and responsive behavior.

Product Design Manager at Cipta Integrasi Nusantara (Health-Tech)

January 1, 2023 - March 1, 2024

Led the design team delivering 5 B2B SaaS systems and 1 B2C telehealth product, owning design strategy, quality, and prioritization across web and mobile. Improved stakeholder alignment and reduced the design review and approval cycle, accelerating time to launch across the team’s product portfolio. Onboarded new clients and users while driving adoption initiatives that increased app usage by 70% and user engagement by 1300%. Directed design-engineering kickoffs and authored UX documentation to align cross-functional teams around feature goals and business outcomes. Established modular design system foundations for complex healthcare workflows, balancing regulatory and compliance requirements with usability.

UX Designer at Cipta Integrasi Nusantara (Health-Tech)

July 1, 2022 - December 1, 2022

Conducted a full UX audit of a data analytics application by auditing every page individually and documenting findings in an annotated report with screenshots. Prioritized findings by severity and business impact and supported by user evidence. Presented audit findings and recommendations (including alternative solutions) directly to stakeholders and the CEO, influencing product direction and prioritization. Improved client insight access by 600% and increased satisfaction by 20% by redesigning the application’s core information architecture based on audit findings. Partnered directly with engineering and product management to prioritize fixes and simplify user journeys across mobile and web dashboards. Worked closely with executive leadership to align design decisions with broader business impact goals.

UI/UX Designer at Agile Technic (IT Consultancy)

February 1, 2022 - July 1, 2022

Designed ERP Next customization and sustainability management system for a manufacturing client, producing wireframes, functional specs, style guides, and interactive prototypes across concurrent enterprise engagements. Improved task completion rate by 15% by redesigning core product flows and running iterative usability test rounds. Translated client business requirements into user-centered interface designs, building foundational skills in enterprise software and Agile delivery methodology. Supported client meetings and documentation processes, gaining hands-on experience across the full design production cycle.

Freelance UI/UX Designer at Independent / Early-Stage Startups

May 1, 2021 - June 1, 2022

Increased sign-up-to-demo conversion by 30% on a B2B procurement SaaS platform by streamlining the homepage CTA, refining onboarding, and clarifying value propositions. Defined MVP scope and ran prototype validation tests with target users across three early-stage startups, informing pre-launch product direction. Designed responsive, conversion-optimized UI systems tailored to each startup’s target audience and business model.

Project Manager at PT Pratama Abadi Industri (NIKE Manufacturing Partner)

August 1, 2020 - February 1, 2022

Managed 50 concurrent projects across 4 NIKE footwear models, coordinating cross-functional production, quality, and logistics teams. Achieved 93% on-time delivery rate while maintaining quality standards through structured project tracking and stakeholder communication. Built foundational skills in process management, operational execution, and cross-functional coordination that continue to underpin a design leadership approach.