I'm a Social Media Manager and video creator. I strategize, analyze, and love creating content that not only looks good but also brings real results. I believe the key to the human heart is when content truly connects and evokes emotion - and that's always on my mind when I work.

Marta Liachovič

I'm a Social Media Manager and video creator. I strategize, analyze, and love creating content that not only looks good but also brings real results. I believe the key to the human heart is when content truly connects and evokes emotion - and that's always on my mind when I work.

Available to hire

I’m a Social Media Manager and video creator. I strategize, analyze, and love creating content that not only looks good but also brings real results. I believe the key to the human heart is when content truly connects and evokes emotion - and that’s always on my mind when I work.

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Language

Russian
Fluent
Lithuanian
Fluent
English
Advanced
Polish
Beginner
Spanish; Castilian
Beginner

Work Experience

Freelance UGC & Video content creator at martaugc.com
July 1, 2024 - Present
Created short videos for different brands including product demos, tutorials, unboxings, and testimonials for both paid ads and organic use. Maintained engagement with strong hooks, clear captions, visuals, voiceovers or on-camera talk, and clear call to actions. Focused on relevance to each brand's target audience.
Baltics Social Media Manager at Join UP! Baltic
June 1, 2024 - Present
Managed social media for 3 Baltic countries ensuring consistent brand messaging, tone of voice, and visuals across Facebook and Instagram. Managed Latvian and Estonian translations. Created and edited video content for posts and stories. Designed visuals using Figma and Canva. Wrote copy for posts and stories. Curated UGC and collaborated with local content creators. Analyzed performance to improve content strategy. Engaged with community through messages, comments, and questions. Collaborated with influencers by preparing briefs, managing partnerships, and reviewing content. Boosted Instagram posts to increase reach and website visits.
E-commerce and Social Media Manager at MB Minimalist details
April 30, 2024 - July 17, 2025
Managed and updated Shopify website to improve customer experience. Implemented SEO and copywriting targeted to the ideal customer. Coordinated with product suppliers. Authored newsletters. Managed social media channels creating Reels, carousels, and captions for Facebook, Instagram, TikTok, and Pinterest using CapCut, Photoroom, Adobe Premiere Pro, and Canva. Boosted social media posts and tracked/analyzed results using Metricool.
Aesthetic medicine specialist at UAB DMK
April 30, 2023 - July 17, 2025
Performed laser, body contouring, and injection procedures and led wellness consultations. Presented clinic procedures and sold them during consultations. Collaborated with Lithuanian influencers. Worked efficiently while serving high volume of clients daily. Trained and supervised new employees.
TV presenter/mentor at TV Žaidimai, UAB
January 1, 2022 - July 17, 2025
Presented TV games in English on live broadcasts. Trained and supervised new colleagues with care and attention.

Education

Non-university higher (professional bachelor) at University of Applied Sciences
January 1, 2017 - December 31, 2021
Secondary at Rudamina's "Rytas" Gymnasium
January 1, 2005 - December 31, 2017

Qualifications

How to create engaging content and stand out in a crowded market
February 1, 2025 - February 1, 2025
Communication on Instagram Stories
January 1, 2025 - January 1, 2025
Sales on Social Media
January 1, 2025 - January 1, 2025
SMMDAY 2024
October 1, 2024 - October 1, 2024
Sales
October 1, 2023 - October 1, 2023
How to run business accounts on Instagram
January 1, 2022 - January 1, 2022
Building Shopify websites
February 1, 2021 - February 1, 2021

Industry Experience

Media & Entertainment, Retail, Healthcare, Travel & Hospitality, Professional Services