Marta Liachovič

Created short videos for different brands including product demos, tutorials, unboxings, and testimonials for both paid ads and organic use. Maintained engagement with strong hooks, clear captions, visuals, voiceovers or on-camera talk, and clear call to actions. Focused on relevance to each brand's target audience.

Managed social media for 3 Baltic countries ensuring consistent brand messaging, tone of voice, and visuals across Facebook and Instagram. Managed Latvian and Estonian translations. Created and edited video content for posts and stories. Designed visuals using Figma and Canva. Wrote copy for posts and stories. Curated UGC and collaborated with local content creators. Analyzed performance to improve content strategy. Engaged with community through messages, comments, and questions. Collaborated with influencers by preparing briefs, managing partnerships, and reviewing content. Boosted Instagram posts to increase reach and website visits.

Managed and updated Shopify website to improve customer experience. Implemented SEO and copywriting targeted to the ideal customer. Coordinated with product suppliers. Authored newsletters. Managed social media channels creating Reels, carousels, and captions for Facebook, Instagram, TikTok, and Pinterest using CapCut, Photoroom, Adobe Premiere Pro, and Canva. Boosted social media posts and tracked/analyzed results using Metricool.