Graphic designer and art director specializing in brand identity, digital campaigns, and social media strategy. I transform complex ideas into compelling visual storytelling that drives brand engagement and audience growth across digital and print channels. I lead visual development, collaborate with creative and marketing teams, and ensure consistent brand communication using user-centered design practices and tools like the Adobe Creative Suite, with a strong focus on aligning marketing objectives with impactful design solutions.

Marta Afonso

Graphic designer and art director specializing in brand identity, digital campaigns, and social media strategy. I transform complex ideas into compelling visual storytelling that drives brand engagement and audience growth across digital and print channels. I lead visual development, collaborate with creative and marketing teams, and ensure consistent brand communication using user-centered design practices and tools like the Adobe Creative Suite, with a strong focus on aligning marketing objectives with impactful design solutions.

Available to hire

Graphic designer and art director specializing in brand identity, digital campaigns, and social media strategy. I transform complex ideas into compelling visual storytelling that drives brand engagement and audience growth across digital and print channels.

I lead visual development, collaborate with creative and marketing teams, and ensure consistent brand communication using user-centered design practices and tools like the Adobe Creative Suite, with a strong focus on aligning marketing objectives with impactful design solutions.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Graphic Designer at marca Marta
December 31, 2024 - December 31, 2024
Graphic designer; Copywriter; Social Media Manager; Website Manager. Media for television and press coverage.
Senior Graphic Designer at Mança Criativa
October 1, 2024 - August 1, 2026
Directed visual development for branding and digital communication projects. Managed the graphic design department workflow and supervised design production processes. Built over 7 scalable brand identity systems used across digital and print marketing channels, and coordinated production of digital and social media assets to ensure consistent brand execution. Collaborated with clients and internal teams to align creative solutions with business goals and improve brand communication consistency.
Graphic Designer at marca Marta (Freelance)
January 1, 2024 - November 16, 2025
Freelance branding and design work; portfolio for personal brand.
Graphic Designer at Digital Xperience
December 31, 2022 - December 31, 2022
Graphic designer, copywriter, and social media manager. Development of visual identities of online and offline materials. Creative direction. Video production.
Graphic Designer at Centro Catarin a Lucas
December 31, 2022 - December 31, 2022
Graphic designer, Copywriter, Social Media Manager, and Website Manager. Media for television and press coverage.
Art Director & Graphic Designer at ON Partners Interactive Design
March 1, 2022 - October 1, 2024
Led creative direction and visual development for branding and digital communication projects. Managed the graphic design department workflow and oversaw design production processes. Built scalable brand identity systems across digital and print marketing channels. Coordinated production of digital and social media assets to ensure consistent brand execution. Collaborated with clients and internal teams to deliver creative solutions aligned with business goals.
Graphic Designer & Art Director at ON Partners - Interactive Design
December 31, 2020 - December 31, 2020
Graphic designer, creative director of the graphic department, social media management, and copywriter. Development and analysis of reports. Production and post-production of online and offline materials.
Graphic Designer at Mancha Criativa
December 31, 2020 - December 31, 2020
Graphic Designer, Creative Department and art finalist.
Graphic Designer at Centro Catarina Lucas
December 1, 2020 - June 1, 2022
Developed visual concepts and brand assets for marketing campaigns across digital and print channels. Managed end-to-end development of creative and marketing assets ensuring consistent brand communication across projects. Created visual identities, promotional materials, and digital assets according to client brand guidelines, translating marketing objectives into visual solutions to support creative strategy development.
Digital Marketing Designer
August 1, 2019 - March 1, 2020
Explored a creative portfolio and cultivated relationships with 15 clients through regular performance reviews to ensure alignment with goals and adapt communication strategies. Conceptualized and delivered 7 comprehensive marketing campaigns for print and digital media, contributing to a 20% increase in qualified leads and strengthening brand awareness. Created social media content and visual communication materials, working closely with marketing and development teams to deliver integrated campaign assets.

Education

Bachelor’s Degree in Visual Design (IADE) at IADE – Faculty of Design, Technology and Communication
January 1, 2019 - August 15, 2026
Visual Arts at Escola Secundária do Forte da Casa
January 11, 2030 - August 15, 2026

Qualifications

Brand Identity Design, Art Direction, Visual Storytelling, Digital Campaign Design, Social Media Content, Typography
January 11, 2030 - August 15, 2026
Fundamentals of Digital Marketing (HubSpot Academy) – Certification
January 11, 2030 - August 15, 2026
Google Digital Academy (Skillshop)
January 11, 2030 - August 15, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education, Other