Driven by a deep curiosity about human behaviour, I specialise in qualitative research within social, cultural, and consumer contexts. I love to discover the whys that help me to understand better the people and phenomena I research. I have extensive experience across diverse sectors, including FMCG, Health & Beauty, Automotive, Fashion, Luxury, Entertainment, and Social & Cultural Marketing. My approach places analysis at the service of foresight and creativity to detect key insights. Helping my clients to deeply understand the target people and the subject of research, as well as the local culture, in order to develop strategies and innovations that effectively connect with consumer needs. My core interests lie in culture, philosophy, urban culture, geopolitics, art, current affairs and all the social phenomena that drive social transformation and help me understand better the local culture and the world we live in, placing people at the centre. ---…Driven by a deep curiosity about human behaviour, I specialise in qualitative research within social, cultural, and consumer contexts. I love to discover the whys that help me to understand better the people and phenomena I research. I have extensive experience across diverse sectors, including FMCG, Health & Beauty, Automotive, Fashion, Luxury, Entertainment, and Social & Cultural Marketing. My approach places analysis at the service of foresight and creativity to detect key insights. Helping my clients to deeply understand the target people and the subject of research, as well as the local culture, in order to develop strategies and innovations that effectively connect with consumer needs. My core interests lie in culture, philosophy, urban culture, geopolitics, art, current affairs and all the social phenomena that drive social transformation and help me understand better the local culture and the world we live in, placing people at the centre. ---WWWW…