Marta Carrasco Quilis
I’m Marta Carrasco Quilis, a qualitative researcher and consumer & cultural insights professional based in Barcelona with 20+ years of experience helping brands and institutions understand people, culture, and emerging…
About
I’m Marta Carrasco Quilis, a qualitative researcher and consumer & cultural insights professional based in Barcelona with 20+ years of experience helping brands and institutions understand people, culture, and emerging social trends. I’ve worked across sectors like FMCG, health & beauty, automotive, fashion and luxury, leisure and education—always with a strategic, empathetic, and deeply human approach.
My work focuses on uncovering meaningful insights and translating them into actionable knowledge for brand strategy, innovation, and culturally relevant communication. I specialize in qualitative methods (focus groups, IDIs, and ethnography—online and in-person), with a strong emphasis on young audiences and new generations (Millennials, Gen Z, Alpha), trendsetters and early adopters, and on adapting global strategies to the Spanish context. I’m also training in the ethical and rigorous application of AI in research.
- 22 years' experience
- Joined January 2026
Skills· 3
Languages
- Spanish; CastilianFluent
- Catalan; ValencianFluent
- EnglishAdvanced
Industry experience
- Consumer Goods
- Education
- Media & Entertainment
- Healthcare
- Retail
- Professional Services
- Other
More experts in Barcelona, Spain
Work experience· 7 roles
Responsible for teaching the Social and Consumer Trends module, guiding students through qualitative and cultural perspectives on consumer behavior, social drivers, and trend dynamics as they relate to branding and brand communication.
Teaches the Market Research Workshop (in English), focusing on market research methods and practical application of research learning for fashion marketing and communication contexts.
Performed analysis and documentation work for the Audiovisual Department to support an AV piece introducing the Atopía exhibition, including summarizing the most relevant events of the first decade of the 21st century.
Education
Certifications and awards
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