I am at my best when building things. Throughout my career, I have worked in both large organisations and leaner environments, and in both cases I have found the same role for myself: shaping ideas, bringing structure, making them real, and making sure they are executed properly from start to finish. My work sits at the intersection of communication, brand, content, and strategy. I can help define the message, align stakeholders, turn it into a concrete plan, and support execution across digital channels, internal communication, advocacy, and content. I have built initiatives from scratch, including a large-scale employee advocacy programme in a major Spanish company, and I bring a combination of creativity, business awareness, and follow-through that clients usually value when they need someone senior, reliable, and practical.

I am at my best when building things. Throughout my career, I have worked in both large organisations and leaner environments, and in both cases I have found the same role for myself: shaping ideas, bringing structure, making them real, and making sure they are executed properly from start to finish. My work sits at the intersection of communication, brand, content, and strategy. I can help define the message, align stakeholders, turn it into a concrete plan, and support execution across digital channels, internal communication, advocacy, and content. I have built initiatives from scratch, including a large-scale employee advocacy programme in a major Spanish company, and I bring a combination of creativity, business awareness, and follow-through that clients usually value when they need someone senior, reliable, and practical.

Available to hire

I am at my best when building things. Throughout my career, I have worked in both large organisations and leaner environments, and in both cases I have found the same role for myself: shaping ideas, bringing structure, making them real, and making sure they are executed properly from start to finish.

My work sits at the intersection of communication, brand, content, and strategy. I can help define the message, align stakeholders, turn it into a concrete plan, and support execution across digital channels, internal communication, advocacy, and content.

I have built initiatives from scratch, including a large-scale employee advocacy programme in a major Spanish company, and I bring a combination of creativity, business awareness, and follow-through that clients usually value when they need someone senior, reliable, and practical.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Digital Communications at Repsol
January 1, 2018 - December 31, 2022
Responsible for the content of the company's international profile on repsol.com and social media profiles; supported the company's digital communications strategy and led the use of social networks within the organization.
Internal Communications at Repsol
January 1, 2016 - December 31, 2017
Responsible for internal communications; worked with colleagues of different profiles and nationalities; problem resolution; digital communications management across internal channels.
Freelance Communications Consultant at fl Science Communication
January 1, 2014 - January 1, 2020
Advised clients in the scientific and pharmaceutical sectors on communication strategy, digital presence, and content. Delivered projects end to end, from defining the narrative and strategic approach to implementation across websites and social media. Worked with a practical business mindset, ensuring consistency, structure, and strong execution throughout.
Cabin Crew at Emirates
January 1, 2015 - December 31, 2016
Responsible for safety and comfort of passengers; worked with colleagues of different profiles and nationalities.
Education Manager Internal Communications
January 1, 2022 - Present
Create and manage different social profiles; manage museum website; create and manage museum blog about investigation; relationship with the media; support exhibitions and events; writer of cultural articles; responsible for weekly cultural program; attendance at events and management of interviews with personalities from the national cultural panorama.
Communication and Marketing Coordinator at Trusted Novus Bank
September 5, 2022 - Present
Lead the bank’s marketing and digital communication strategy across website, social media, online visibility, and corporate campaigns. Manage SEO, performance metrics, and engagement analysis to strengthen positioning and support decision-making. Work cross-functionally with different departments, combining strategic thinking with day-to-day execution. Support campaigns, events, and corporate communication in a regulated and reputation-sensitive environment.

Education

Executive Master in Marketing and Sales at Complutense University of Madrid
January 1, 2009 - January 1, 2014
Degree in Journalism at Santa Clara University, Leavey School of Business (USA)
January 1, 2009 - January 1, 2014
Digital Business & Marketing Innovation Program at Santa Clara University, Leavey School of Business (USA)
January 11, 2030 - February 18, 2026
Marketing and Advertising at Business School
January 11, 2030 - February 18, 2026
Creative Writing at Writers School
January 11, 2030 - February 18, 2026
Scientific Journalism Course at Rey Juan Carlos University
January 11, 2030 - February 18, 2026
Poetry (Institute Cervantes) at Instituto Cervantes
January 11, 2030 - February 18, 2026

Qualifications

Executive Master in Marketing and Sales
January 1, 2009 - January 1, 2014
Specialized Master in Economic Information Management
January 1, 2019 - December 31, 2019

Industry Experience

Media & Entertainment, Education, Professional Services, Travel & Hospitality, Software & Internet, Healthcare, Other