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I'm Marta Fiorese, a freelance UX/UI and Product Designer with 8+ years of experience across physical and digital products, blending industrial design, UX research, and product strategy. I lead end-to-end product development from discovery and validation to prototyping and launch, translating business needs into user-centered solutions. Recently I’ve been focusing on AI-powered products, conversational UX, and scalable service experiences. Originally from Italy, I’m based in Barcelona and collaborate with diverse teams worldwide to deliver validated, delightful products.…I'm Marta Fiorese, a freelance UX/UI and Product Designer with 8+ years of experience across physical and digital products, blending industrial design, UX research, and product strategy. I lead end-to-end product development from discovery and validation to prototyping and launch, translating business needs into user-centered solutions. Recently I’ve been focusing on AI-powered products, conversational UX, and scalable service experiences. Originally from Italy, I’m based in Barcelona and collaborate with diverse teams worldwide to deliver validated, delightful products.

Marta Fiorese

Product Designer, UX Designer, UI Designer, +3

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I'm Marta Fiorese, a freelance UX/UI and Product Designer with 8+ years of experience across physical and digital products, blending industrial design, UX research, and product strategy. I lead end-to-end product development from discovery and validation to prototyping and launch, translating business needs into user-centered solutions. Recently I’ve been focusing on AI-powered products, conversational UX, and scalable service experiences. Originally from Italy, I’m based in Barcelona and collaborate with diverse teams worldwide to deliver validated, delightful products.…I'm Marta Fiorese, a freelance UX/UI and Product Designer with 8+ years of experience across physical and digital products, blending industrial design, UX research, and product strategy. I lead end-to-end product development from discovery and validation to prototyping and launch, translating business needs into user-centered solutions. Recently I’ve been focusing on AI-powered products, conversational UX, and scalable service experiences. Originally from Italy, I’m based in Barcelona and collaborate with diverse teams worldwide to deliver validated, delightful products.

Available to hire

I’m Marta Fiorese, a freelance UX/UI and Product Designer with 8+ years of experience across physical and digital products, blending industrial design, UX research, and product strategy. I lead end-to-end product development from discovery and validation to prototyping and launch, translating business needs into user-centered solutions.

Recently I’ve been focusing on AI-powered products, conversational UX, and scalable service experiences. Originally from Italy, I’m based in Barcelona and collaborate with diverse teams worldwide to deliver validated, delightful products.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Advanced

French

Intermediate

Work Experience

Freelance Product Designer (UX/UI) / Senior Designer / R&D / Marketing Strategist / Head of Technical Office (Freelance Collaboration) at Self-employed / Freelance

January 1, 2024 - Present

Designed web and mobile product experiences from concept to prototype, translating business requirements into validated user flows. Conducted user research and journey mapping to identify usability challenges and guide product architecture. Built interactive prototypes in Figma to test onboarding flows and core product interactions. Collaborated with developers and founders to align UX decisions with product strategy and technical feasibility. Designed visual systems and product storytelling materials for startup pitch presentations. Led product development initiatives for medical products within the R&D department. Coordinated cross-functional stakeholders to ensure product quality, compliance, and launch readiness. Developed product positioning and marketing strategies based on market trends and user insights. Managed digital and offline campaigns to strengthen brand visibility and engagement. Developed technical drawings and 3D models supporting product development and patent docume

Product Designer / R&D at EGmedical s.r.l.

January 1, 2014 - December 31, 2023

Led product development initiatives for medical products within the R&D department. Conducted market and user research to inform design direction and product differentiation. Partnered with engineering teams to develop functional prototypes and production-ready solutions. Led concept development balancing usability, aesthetics, and technical feasibility. Coordinated cross-functional stakeholders to ensure product quality, compliance, and launch readiness. Developed product positioning and marketing strategies based on market trends and user insights.

Product Designer / UX Designer at FI.TIM s.r.l.

January 1, 2010 - Present

Freelance Product Designer (UX/UI) at Independent / Freelance

January 1, 2024 - Present

Product Designer at FI.TIM s.r.l.

January 1, 2010 - Present

Developed technical drawings and 3D models supporting product development and patent documentation. Improved communication between design, engineering, and clients through clear technical documentation. Supported the transition from concept development to manufacturing execution.