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I bring ideas to life by driving end-to-end projects across brand, marketing and product, with a focus on design leadership and building scalable systems. Based in Berlin with a remote-friendly approach, I collaborate across cross-functional teams, mentor designers, and explore brand, illustration and 3D assets to create cohesive experiences.…

Martha Gómez

Art Director, Brand Designer, Creative Director, +1

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I bring ideas to life by driving end-to-end projects across brand, marketing and product, with a focus on design leadership and building scalable systems. Based in Berlin with a remote-friendly approach, I collaborate across cross-functional teams, mentor designers, and explore brand, illustration and 3D assets to create cohesive experiences.…

Available to hire

I bring ideas to life by driving end-to-end projects across brand, marketing and product, with a focus on design leadership and building scalable systems.

Based in Berlin with a remote-friendly approach, I collaborate across cross-functional teams, mentor designers, and explore brand, illustration and 3D assets to create cohesive experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Art Director at Klar

December 31, 2025 - December 31, 2025

Brand Leadership & Creative Direction; built 3D design, illustration, icon, and motion language for marketing and product environments. Collaborated with product, marketing, and engineering to align brand expression. Led A/B testing to optimize user acquisition; launched Platinum Card campaign. Built scalable asset system of 800+ icons, illustrations, and animations. Created and maintained design system documentation and integrated motion, illustration, icons, and 3D assets into product flows.

Brand Designer at Klar

December 31, 2024 - December 31, 2024

Defined illustration style and created a 200+ asset system for dark/light UI modes. Developed a secondary illustration library for external media. Created brand guidelines for agencies and freelancers. Designed modular content frameworks for marketing, product, external illustrators, animators and 3D artists.

Chapter Lead at Type Thursday Berlin

December 31, 2023 - December 31, 2023

Founded the Berlin chapter, growing a community of 2,000+ creatives. Hosted 40+ events with global speakers across five venues. Managed a team of 6 volunteers for logistics, content, and community engagement.

Freelance Designer at MOX

December 31, 2022 - December 31, 2022

Produced marketing content (performance ads, social media, UGC, CRM) for Babbel, Blinkist. Created campaigns including branding, illustration and visual storytelling for European Commission, Ogilvy, Telefónica, KPMG, Ford.

Lecturer at IED Madrid

December 31, 2013 - December 31, 2013

Digital Technologies, Fashion Editorial Design; lecturer in Spain (2009–2013).

Co-Founder at TYPO MAD Madrid

December 31, 2013 - December 31, 2013

Co-organized Madrid’s first typography festival. Built bridges between design, visual culture, and the arts.

Art Director at Bassat Ogilvy

December 31, 2012 - December 31, 2012

Delivered integrated campaigns (print, digital, OOH) for Santander, Ford. Built identity systems for luxury clients. Produced corporate materials (annual reports, magazines, press kits).