Available to hire
Hi there! I’m Martina Leonzi, a digital marketing specialist based in Rome. I specialize in planning, launching, and optimizing paid search and social campaigns (Google Ads, Bing, LinkedIn, Instagram, Facebook, TikTok), plus Criteo and Teads, with a strong focus on data-driven optimization using GA4, Looker Studio, and SEMrush. I enjoy turning numbers into actionable insights and collaborating with teams to hit growth targets.
I’m passionate about delivering measurable results for clients across various industries, from campaign setup and analytics to reporting and project management. I thrive in fast-paced environments and love helping colleagues optimize campaigns and strategies through a structured, process-driven approach.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Italian
Fluent
English
Intermediate
Work Experience
Advertising Specialist at Geb Software
September 1, 2024 - PresentAnalysis, creation, set-up, and management of Google Ads campaigns; management of advertising campaigns (Bing, LinkedIn, Instagram, Facebook, TikTok, Twitter); management of Criteo and Teads campaigns; analytics and reporting (GA4, SemRush, Looker); project management
Digital Marketing Specialist at Archetipo Agency
February 1, 2024 - PresentAdvertising Specialist
Advertising Specialist at Gigasweb Srl
January 31, 2024 - September 23, 2025Managed advertising campaigns (Google Ads, Bing, LinkedIn, Instagram, Facebook, TikTok, Twitter); managed Criteo and Teads campaigns; analytics and reporting (GA4, SemRush, Looker); project management
PPC & SEO Specialist at Clickable
February 28, 2022 - September 23, 2025Set-up and management of Google Ads campaigns; SEO audits and link-building campaigns; client management and reporting; managed Criteo, Trovaprezzi, Kelkoo, Bing, and Facebook Ads campaigns
Freelance PPC Specialist at Freelance
August 31, 2019 - September 23, 2025Keyword and competitor analysis, budget estimation for ad campaigns; PPC consulting
Digital Advertising Intern at Craq Design Studio
April 30, 2019 - September 23, 2025Managed Google Ads and social campaigns; web editing and site monitoring; editorial planning and reporting
PPC Assistant at Web&Dintorni
August 31, 2018 - September 23, 2025Managed Google Ads campaigns; monitored results using Google Analytics and Search Console
Digital Marketing Trainee at Godono & Raiola Ida
May 31, 2018 - September 23, 2025Managed Google Ads and social campaigns; social profile management
Web Marketing Intern at Cykel Software Web Agency
July 31, 2017 - September 23, 2025Managed social profiles; web and blog editing; strategic and creative content development
Advertising Specialist at Geb Software
September 1, 2024 - PresentAnalysis, creation, setup, and management of Google Ads campaigns; manages campaigns across Bing, LinkedIn, Instagram, Facebook, TikTok, and Twitter; oversees Criteo and Teads campaigns; analytics and reporting with GA4, Semrush, and Looker; project management.
Digital Marketing Specialist at Archetipo Agency
February 1, 2024 - PresentExecute digital marketing initiatives including paid search, social advertising, and analytics; collaborate with clients to define KPIs and optimize campaigns; prepare performance reports and insights.
Advertising Specialist at Gigasweb Srl
January 31, 2024 - September 23, 2025Managed advertising campaigns across Google Ads, Bing, LinkedIn, Instagram, Facebook, TikTok, Twitter; handled Criteo and Teads campaigns; produced GA4, Semrush, Looker reporting; led project management efforts.
PPC & SEO Specialist at Clickable
February 1, 2022 - September 23, 2025Set up and managed Google Ads campaigns; performed SEO audits and link-building; client management and reporting; managed Criteo, Trovaprezzi, Kelkoo, Bing, and Facebook Ads campaigns.
Freelance PPC Specialist at Freelance
August 1, 2019 - September 23, 2025Keyword and competitor analysis; budget estimation for ad campaigns; PPC consulting.
Digital Advertising Intern at Craq Design Studio
April 1, 2019 - September 23, 2025Managed Google Ads and social campaigns; web editing and site monitoring; editorial planning and reporting.
PPC Assistant at Web&Dintorni
August 1, 2018 - September 23, 2025Managed Google Ads campaigns; monitored results using Google Analytics and Search Console.
Digital Marketing Trainee at Godono & Raiola Ida
May 1, 2018 - September 23, 2025Managed Google Ads and social campaigns; social profile management.
Web Marketing Intern at Cykel Software Web Agency
July 1, 2017 - September 23, 2025Managed social profiles; web and blog editing; strategic and creative content development.
Education
Master in Marketing and Corporate Communication at Professional Datagest – Bologna, Italy
October 1, 2018 - June 30, 2019ITS – Economics and Marketing of Agri-food Productions at Teramo, Italy
January 1, 2016 - January 1, 2018Biotechnology Studies at University of Teramo – Italy
January 11, 2030 - September 23, 2025Master in Marketing and Corporate Communication at Professional Datagest
October 1, 2018 - June 30, 2019ITS – Economics and Marketing of Agri-food Productions at ITS Teramo
January 1, 2016 - December 31, 2018Biotechnology Studies at University of Teramo
January 11, 2030 - September 23, 2025Qualifications
Google Analytics Certification
January 1, 2023 - September 23, 2025Google Ads Certifications (Search, Shopping, Display, Video)
January 1, 2024 - September 23, 2025Google Analytics Certification
January 1, 2023 - September 23, 2025Google Ads Certification: Search
January 1, 2024 - September 23, 2025Google Ads Certification: Shopping
January 1, 2024 - September 23, 2025Google Ads Certification: Display
January 1, 2024 - September 23, 2025Google Ads Certification: Video
January 1, 2024 - September 23, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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