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I’m Martin Rodriguez, a Senior Graphic Designer with 8+ years of experience in ecommerce and outdoor/consumer brands. I design across brand identity, packaging, print, web, paid, and organic social creative and ecommerce assets, so every campaign touchpoint feels consistent, and performance-ready. I’m especially focused on turning creative craft into measurable results. I’ve led A/B testing for static vs. video ads, iterated based on CTR, ROAS, conversion rate, and CPP, and helped build an AI-assisted pipeline that accelerates production while keeping design quality high. Across brands like Outdoor Nation, Soul of Adventure, Reel Life, and Zimba, I’ve delivered product launches, Amazon A+ content, landing/PDP graphics, and vertical motion video assets that support strong campaign outcomes.…I’m Martin Rodriguez, a Senior Graphic Designer with 8+ years of experience in ecommerce and outdoor/consumer brands. I design across brand identity, packaging, print, web, paid, and organic social creative and ecommerce assets, so every campaign touchpoint feels consistent, and performance-ready. I’m especially focused on turning creative craft into measurable results. I’ve led A/B testing for static vs. video ads, iterated based on CTR, ROAS, conversion rate, and CPP, and helped build an AI-assisted pipeline that accelerates production while keeping design quality high. Across brands like Outdoor Nation, Soul of Adventure, Reel Life, and Zimba, I’ve delivered product launches, Amazon A+ content, landing/PDP graphics, and vertical motion video assets that support strong campaign outcomes.

Martin Rodriguez

Graphic Designer, Motion Graphic Designer, Brand Designer, +3

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I’m Martin Rodriguez, a Senior Graphic Designer with 8+ years of experience in ecommerce and outdoor/consumer brands. I design across brand identity, packaging, print, web, paid, and organic social creative and ecommerce assets, so every campaign touchpoint feels consistent, and performance-ready. I’m especially focused on turning creative craft into measurable results. I’ve led A/B testing for static vs. video ads, iterated based on CTR, ROAS, conversion rate, and CPP, and helped build an AI-assisted pipeline that accelerates production while keeping design quality high. Across brands like Outdoor Nation, Soul of Adventure, Reel Life, and Zimba, I’ve delivered product launches, Amazon A+ content, landing/PDP graphics, and vertical motion video assets that support strong campaign outcomes.…I’m Martin Rodriguez, a Senior Graphic Designer with 8+ years of experience in ecommerce and outdoor/consumer brands. I design across brand identity, packaging, print, web, paid, and organic social creative and ecommerce assets, so every campaign touchpoint feels consistent, and performance-ready. I’m especially focused on turning creative craft into measurable results. I’ve led A/B testing for static vs. video ads, iterated based on CTR, ROAS, conversion rate, and CPP, and helped build an AI-assisted pipeline that accelerates production while keeping design quality high. Across brands like Outdoor Nation, Soul of Adventure, Reel Life, and Zimba, I’ve delivered product launches, Amazon A+ content, landing/PDP graphics, and vertical motion video assets that support strong campaign outcomes.

Available to hire

I’m Martin Rodriguez, a Senior Graphic Designer with 8+ years of experience in ecommerce and outdoor/consumer brands. I design across brand identity, packaging, print, web, paid, and organic social creative and ecommerce assets, so every campaign touchpoint feels consistent, and performance-ready.

I’m especially focused on turning creative craft into measurable results. I’ve led A/B testing for static vs. video ads, iterated based on CTR, ROAS, conversion rate, and CPP, and helped build an AI-assisted pipeline that accelerates production while keeping design quality high. Across brands like Outdoor Nation, Soul of Adventure, Reel Life, and Zimba, I’ve delivered product launches, Amazon A+ content, landing/PDP graphics, and vertical motion video assets that support strong campaign outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Graphic Designer at Outdoor Nation · Soul of Adventure · Reel Life · Zimba

January 1, 2025 - Present

Design static and video paid social creative for seasonal and product-launch campaigns across Soul of Adventure and Reel Life; produce ecommerce web assets (homepage banners, landing pages, PDP graphics) for safishing.com and shop.outdoornation.com; create Amazon A+ content and image stacks for product listings. Produce vertical (9:16 / 4:5) product videos with motion-typography overlays for the “Built to Perform” line, and built an AI-assisted pipeline to turn static product shots into motion content for campaigns. Collaborate with marketing to refine creative direction using performance metrics such as CTR and conversion rate, and extend creative support across the Zimba portfolio (oral care/teeth whitening) including packaging design and paid social.

Senior Graphic Designer at SA Company (Soul of Adventure® / Reel Life)

January 1, 2020 - January 1, 2025

Led creative development across print, digital, web, and paid social after promotion from Graphic Designer. Designed web assets for safishing.com and produced Amazon A+ content and image stacks to support product listings. Maintained brand visual identity through the acquisition by Outdoor Nation and continued retained work with the combined creative team.

Graphic Designer at SA Company (Soul of Adventure® / Alpha Defense Gear)

January 1, 2018 - January 1, 2020

Designed marketing and product collateral across print, digital, web, and social channels. Built foundational design systems and asset workflows that kept campaigns on-brand across channels and product lines.