Martin McGuigan

Available to hire

I’m Martin McGuigan, a marketing professional with years of experience focused on cybersecurity marketing and managed IT services.

About

I’m Martin McGuigan, a marketing professional with years of experience focused on cybersecurity marketing and managed IT services. I combine creative content creation with strong business and account management know-how, shaping clear go-to-market positioning and messaging across product collateral.

In my roles, I plan and optimise multi-channel campaigns, write and edit thought-leadership and product-launch content, and support sales enablement through webinars, video training series, events, and internal communications. I’m proud of delivering measurable results—driving both CVR and new TCV—while translating technical research into leadership-ready content for IT and security audiences.

  • 1 year's experience
  • Joined April 2026

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Education
  • Computers & Electronics

More experts in Norwich, United Kingdom

Work experience

Marketing & Communications Lead / Cybersecurity Marketing (multi-channel content and campaigns) · ClaranetJan 2025 – Present · 1 yr 11 mos

Planned, created, monitored, and optimised multi-channel marketing campaigns for cybersecurity services. Defined go-to-market positioning and key messages for product collateral, including fifteen cybersecurity services. Led writing and editing for three group-wide product launches (EDR, MDR, and Continuous Security Testing), and delivered internal sales enablement training for new marketing campaigns. Produced a two-hour video training series for all Claranet staff on cybersecurity services. Produced and promoted events and webinars for IT leaders, including follow-up sales content. Achieved 2025 results generating £5,101,415 FY CV and £11,250,247 in new TCV, with the highest open and click-through rates for a single campaign.

Education· 6

Master's in Creative Writing · University of East Anglia2021 – 2022
Bachelor's in English Literature · University of Cambridge2010 – 2013
Master in Creative Writing · University of East Anglia2021 – 2022
Bachelor in English Literature · University of Cambridge2010 – 2013

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