I'm Martin Povey, a Creative Director and Head of Motion with over thirty years’ experience leading design, animation, editing, and motion across TV, social, DOOH, UX, and live events. I thrive on shaping bold brand stories, building high-performing teams, and delivering multi-channel campaigns that connect with audiences and drive results. I blend hands-on creative leadership with strategic vision, guiding complex briefs from concept to delivery while fostering collaboration across disciplines and partners. I enjoy mentoring talent, embracing new technologies, and pushing innovation to keep brands ahead in ever-changing landscapes.…

Martin Povey

I'm Martin Povey, a Creative Director and Head of Motion with over thirty years’ experience leading design, animation, editing, and motion across TV, social, DOOH, UX, and live events. I thrive on shaping bold brand stories, building high-performing teams, and delivering multi-channel campaigns that connect with audiences and drive results. I blend hands-on creative leadership with strategic vision, guiding complex briefs from concept to delivery while fostering collaboration across disciplines and partners. I enjoy mentoring talent, embracing new technologies, and pushing innovation to keep brands ahead in ever-changing landscapes.…

Available to hire

I’m Martin Povey, a Creative Director and Head of Motion with over thirty years’ experience leading design, animation, editing, and motion across TV, social, DOOH, UX, and live events. I thrive on shaping bold brand stories, building high-performing teams, and delivering multi-channel campaigns that connect with audiences and drive results.

I blend hands-on creative leadership with strategic vision, guiding complex briefs from concept to delivery while fostering collaboration across disciplines and partners. I enjoy mentoring talent, embracing new technologies, and pushing innovation to keep brands ahead in ever-changing landscapes.

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Language

English
Fluent

Work Experience

Head of Motion
April 1, 2024 - Present
Lead in-house motion, animation, and editorial teams across UK studios, embedding a culture of creativity, collaboration, and delivery. Defined standards for motion design, post-production workflows, and editorial pipelines; partnered with producers, editors, and engineers to optimise processes and ensure timely, high-quality output for TV, digital, social, DOOH, UX, and live events.
Motion Design & 3D Design Manager at PokerStars, Flutter International, Leeds
October 1, 2019 - November 1, 2023
Directed multi-channel motion design and 3D design work for global campaigns. Scaled and led cross-disciplinary teams, integrated AI-driven automation to accelerate workflows, and delivered creative output aligned with brand strategy and marketing objectives across TV, social, digital, DOOH, and live events.
Owner / Director at Into Mania Ltd & PS Creative
May 1, 2001 - October 1, 2019
Founded and grew a full-service creative studio delivering campaigns for global brands including Kellogg’s, Nike Japan, and Hewlett-Packard. Directed end-to-end production: concept, design, animation, VFX, and delivery across digital, retail, and experiential activations. Built long-term client relationships and strategic partnerships.
Senior Lecturer (Part-time) at Leeds College of Art; University of Derby; Portsmouth University
January 1, 2005 - December 31, 2018
Taught animation, VFX, and advanced production workflows at BA level; designed and delivered curricula to develop the next generation of creative talent; mentored students and supervised research and practical projects.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Consumer Goods, Computers & Electronics, Gaming, Professional Services, Real Estate & Construction, Travel & Hospitality, Software & Internet, Education