I'm Martin Povey, a Motion Art Director and Creative Director with 30+ years’ experience developing ideas through motion, design and visual storytelling. I specialise in shaping visual language from early concepts through to execution—combining strong art direction with hands-on craft across motion, design systems and campaign content. I remain actively involved in the work, building style frames, developing motion language, and working closely with teams to bring ideas to life with clarity, pace and visual impact. I excel at turning ideas into engaging visuals that land with impact across platforms. I focus on building concise style frames and clear visual language to communicate narratives, while maintaining high quality and attention to detail across animation, design and editing.…

Martin Povey

I'm Martin Povey, a Motion Art Director and Creative Director with 30+ years’ experience developing ideas through motion, design and visual storytelling. I specialise in shaping visual language from early concepts through to execution—combining strong art direction with hands-on craft across motion, design systems and campaign content. I remain actively involved in the work, building style frames, developing motion language, and working closely with teams to bring ideas to life with clarity, pace and visual impact. I excel at turning ideas into engaging visuals that land with impact across platforms. I focus on building concise style frames and clear visual language to communicate narratives, while maintaining high quality and attention to detail across animation, design and editing.…

Available to hire

I’m Martin Povey, a Motion Art Director and Creative Director with 30+ years’ experience developing ideas through motion, design and visual storytelling. I specialise in shaping visual language from early concepts through to execution—combining strong art direction with hands-on craft across motion, design systems and campaign content. I remain actively involved in the work, building style frames, developing motion language, and working closely with teams to bring ideas to life with clarity, pace and visual impact.

I excel at turning ideas into engaging visuals that land with impact across platforms. I focus on building concise style frames and clear visual language to communicate narratives, while maintaining high quality and attention to detail across animation, design and editing.

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Language

English
Fluent

Work Experience

Head of Motion at Ride Shotgun
April 1, 2024 - Present
Led art direction across motion and content projects, shaping visual approach from concept through to delivery. Developed branding and motion language and established visual direction for campaigns across multiple platforms.
Head of Motion
April 1, 2024 - Present
Lead in-house motion, animation, and editorial teams across UK studios, embedding a culture of creativity, collaboration, and delivery. Defined standards for motion design, post-production workflows, and editorial pipelines; partnered with producers, editors, and engineers to optimise processes and ensure timely, high-quality output for TV, digital, social, DOOH, UX, and live events.
Motion Design & 3D Design Manager at PokerStars / Flutter International
October 1, 2019 - November 1, 2023
Led visual development across motion and campaign content for a global brand. Created motion design workflows, design systems and visual language; collaborated with creative and marketing teams to translate ideas into engaging visuals; maintained hands-on role in design, animation and editing.
Motion Design & 3D Design Manager at PokerStars, Flutter International, Leeds
October 1, 2019 - November 1, 2023
Directed multi-channel motion design and 3D design work for global campaigns. Scaled and led cross-disciplinary teams, integrated AI-driven automation to accelerate workflows, and delivered creative output aligned with brand strategy and marketing objectives across TV, social, digital, DOOH, and live events.
Senior Lecturer (Part-time) at Leeds College of Art / University of Derby / Portsmouth University
January 1, 2005 - December 31, 2018
Taught motion design, animation and visual storytelling at degree level; supported development of craft, concept and execution skills in emerging creatives.
Senior Lecturer (Part-time) at Leeds College of Art; University of Derby; Portsmouth University
January 1, 2005 - December 31, 2018
Taught animation, VFX, and advanced production workflows at BA level; designed and delivered curricula to develop the next generation of creative talent; mentored students and supervised research and practical projects.
Owner / Creative Director at Into Mania Ltd & PS Creative
May 1, 2001 - October 1, 2019
Founded and led a creative studio delivering motion-led campaigns for global brands including Nike Japan, Kellogg’s and Hewlett Packard. Directed projects from concept through final execution across motion, design and film. Created style frames, visual direction and narrative-driven motion work; worked hands-on across animation, editing and design; built and led teams across multiple projects.
Owner / Director at Into Mania Ltd & PS Creative
May 1, 2001 - October 1, 2019
Founded and grew a full-service creative studio delivering campaigns for global brands including Kellogg’s, Nike Japan, and Hewlett-Packard. Directed end-to-end production: concept, design, animation, VFX, and delivery across digital, retail, and experiential activations. Built long-term client relationships and strategic partnerships.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Consumer Goods, Computers & Electronics, Gaming, Professional Services, Real Estate & Construction, Travel & Hospitality, Software & Internet, Education