Marketing & Communications Manager at Calypsso Reef Imagery / Shop Manager (also referenced as marketing role)

Covers marketing and communications responsibilities in parallel to retail operations, including promotion of products and customer-facing communication materials in the reef-tourism camera rental context.

Shop Manager at Calypsso Reef Imagery / Cairns Reef Fleet Terminal

Oversee day-to-day sales and operations of a reef-tourism retail and camera-rental store at the Cairns Reef Fleet Terminal. Manage average daily sales of AUD 1.2K–1.5K and peak days up to AUD 2K. Manage ~250 SKUs and a 27-camera GoPro and DJI rental fleet, coordinating 15–25 daily rentals including online and counter bookings; handle inventory, merchandising and supplier coordination. Create in-store promotional materials and support the product mix (cameras, snorkelling equipment, sun care and complementary retail) while serving international tourists.

Front Office / Tourism & Hospitality (International experience) at Various (as described)

Built international experience across hotel reception, resort operations, hospitality, sales and high-volume tourism. Strengthened professional English and multicultural communication while supporting property sales and client follow-up.

Brand & Communications Consultant (Internal Communications & Business Consultant - freelance) at Estudio 424 / Estudio Arqitectura

Built brand identity for a boutique architecture studio serving premium clients, including logo, brand manual, institutional documentation, social profiles and content guidelines; designed website information architecture and communication concept around projects and construction progress. Conceptualised a client-facing construction tracking platform integrating project stages, photographs, budgets, supplier payments and contractor updates. Advised owners through an 8–12 month organisational development process, delivering training in leadership and assertive employee communication, defining roles/responsibilities and communication pathways to reduce message dispersion and improve accountability. Developed mission/vision/objectives, institutional handbook and internal communication plan, plus iterative sales and marketing planning and refreshed social media strategy and visual content system; delivered final progress assessment with client feedback.

Marketing & Communications / Ecommerce Project Manager (Freelance/Consulting roles as described) at Cirugía Rex (Marketing & Communications Manager / Ecommerce Project Manager)

Led ecommerce and internal communication improvements as part of business transformation efforts, including customer contact systems and showroom changes, working with contractors, suppliers and sponsoring brands.

Marketing & Communications Manager at Picasso Martin

Led integrated marketing and communications across corporate communications, brand strategy, paid media, ecommerce, and internal communication. Owned marketing and communications strategy for a 35-employee medical supplies company reporting to owners and General Manager, supervising ecommerce operations. Managed monthly media budgets (ARS 500K–750K; peaks ARS 950K–1.2M) across TV, radio, print, outdoor, Google Ads and Meta Ads; coordinated 15+ outlets and suppliers across major Argentine cities; wrote institutional/editorial content and developed radio/TV spots, scripts, and promotional campaigns. Delivered ecommerce/digitalisation improvements (catalogue structure, UX, order workflows and internal processes) contributing to 197% YoY revenue growth, 135% order growth and 118% unit growth in 2021. Generated 23.6M impressions and 473K clicks in 2021, using performance data to inform planning and reporting. Redesigned internal communications and customer contact systems (signage, ro