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Hi there! I’m Martin Schommer, a results-driven Paid Media and Performance Marketing Specialist with 2+ years of hands-on experience managing Google Ads campaigns across Search, Display, and Performance Max for SMB clients. I’m focused on improving ROAS, lowering CPA, and scaling ad spend while maintaining quality leads. I thrive on campaign strategy, keyword research, budget allocation, conversion tracking, and turning data into actionable insights using Google Analytics and Looker Studio to inform decisions and drive growth.…Hi there! I’m Martin Schommer, a results-driven Paid Media and Performance Marketing Specialist with 2+ years of hands-on experience managing Google Ads campaigns across Search, Display, and Performance Max for SMB clients. I’m focused on improving ROAS, lowering CPA, and scaling ad spend while maintaining quality leads. I thrive on campaign strategy, keyword research, budget allocation, conversion tracking, and turning data into actionable insights using Google Analytics and Looker Studio to inform decisions and drive growth.

Martin Schommer

Digital Marketer, Performance Marketer, Marketing Strategist, +1

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Hi there! I’m Martin Schommer, a results-driven Paid Media and Performance Marketing Specialist with 2+ years of hands-on experience managing Google Ads campaigns across Search, Display, and Performance Max for SMB clients. I’m focused on improving ROAS, lowering CPA, and scaling ad spend while maintaining quality leads. I thrive on campaign strategy, keyword research, budget allocation, conversion tracking, and turning data into actionable insights using Google Analytics and Looker Studio to inform decisions and drive growth.…Hi there! I’m Martin Schommer, a results-driven Paid Media and Performance Marketing Specialist with 2+ years of hands-on experience managing Google Ads campaigns across Search, Display, and Performance Max for SMB clients. I’m focused on improving ROAS, lowering CPA, and scaling ad spend while maintaining quality leads. I thrive on campaign strategy, keyword research, budget allocation, conversion tracking, and turning data into actionable insights using Google Analytics and Looker Studio to inform decisions and drive growth.

Available to hire

Hi there! I’m Martin Schommer, a results-driven Paid Media and Performance Marketing Specialist with 2+ years of hands-on experience managing Google Ads campaigns across Search, Display, and Performance Max for SMB clients. I’m focused on improving ROAS, lowering CPA, and scaling ad spend while maintaining quality leads.

I thrive on campaign strategy, keyword research, budget allocation, conversion tracking, and turning data into actionable insights using Google Analytics and Looker Studio to inform decisions and drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Freelance Consultant at Self-Employed

August 1, 2025 - Present

Plan and manage end-to-end Google Ads (PPC/SEM) campaigns for B2B and B2C clients across Search, Display, and Performance Max; define campaign structures, keyword strategies, negative keyword lists, and budget allocation based on performance targets and client KPIs; continuously optimize bids, ad copy, landing pages, and audience segmentation to improve ROAS, CTR, CPC, and CPL. Build customized dashboards in Google Looker Studio, translating complex data into clear, actionable insights for stakeholders. Manage end-to-end client communication, expectation setting, and performance reporting.

Google Ads Freelancer Consultant at Self-Employed

August 1, 2025 - Present

Plan and manage end-to-end Google Ads (PPC/SEM) campaigns for B2B and B2C clients, overseeing Search, Display, and Performance Max. Define campaign structures, keyword strategies, negative keyword lists, and budget allocation based on performance targets and client KPIs. Continuously optimize bids, ad copy, landing pages, and audience segmentation to improve ROAS, CTR, CPC, and CPL. Build customized dashboards in Google Looker Studio, translating complex data into clear, actionable insights for stakeholders. Manage end-to-end client communication, expectation setting, and performance reporting.

Paid Media Specialist – Google Ads (Spain Market) at Google via Teleperformance

February 1, 2025 - Present

Manage a portfolio of 400+ SMB Google Ads accounts, executing campaign setup, targeting, bidding, and budget allocation across multiple industries. Analyze and optimize key performance indicators including CTR, CPC, conversion rate, and ROAS to maximize campaign efficiency. Provide daily strategic consultation to stakeholders, identifying growth opportunities and delivering data-backed recommendations. Implement best practices for Search and Display campaigns, keyword research, and ad copy optimization to drive lead quality.

CRM Implementation at GEIB German Citizenship (Remote)

May 1, 2024 - October 1, 2024

CRM implementation (Komm o CRM).

CRM Analysis & Restructuring at Perugini Consultoria (Remote)

March 1, 2024 - October 1, 2024

CRM analysis and restructuring (RD Station).

New Business Development Consultant at Google via Teleperformance

November 1, 2023 - February 1, 2025

Identified and engaged high-value advertisers across Spain, Portugal, and Central Europe; built strategic relationships with C-level executives and decision-makers, demonstrating ROI of Google Ads solutions to drive advertiser adoption; managed a full sales pipeline using CRM tools, forecasting revenue opportunities, and tracking progress through the acquisition cycle; analyzed market trends and campaign performance data to refine acquisition strategies and achieve revenue targets.

New Business Development Consultant – Central Europe, Spain & Portugal at Google via Teleperformance

November 1, 2023 - February 1, 2025

Identified and engaged high-value advertisers across Spain, Portugal, and Central Europe, assessing business models for Google Ads potential. Built strategic relationships with C-level executives and decision-makers, demonstrating ROI of Google Ads solutions to drive advertiser adoption. Managed a full sales pipeline using CRM tools, forecasting revenue opportunities and tracking progress through the acquisition cycle. Analyzed market trends and campaign performance data to refine acquisition strategies and consistently achieve revenue targets.

Customer Support Specialist (Spanish & English) at Tata Consultancy Services

October 1, 2022 - October 1, 2023

Delivered native Spanish and English customer support for Ernst & Young Spain and Bridgestone Spain. Ensured high client satisfaction through effective communication, issue resolution, and SLA compliance.

Sales Executive at American Chamber of Commerce Brazil

February 1, 2022 - July 1, 2022

Secured B2B sponsorships and strategic partnerships for AmCham projects, engaging C-level executives across Southern Brazil.

Sales Development Representative at American Chamber of Commerce Brazil

April 1, 2021 - January 1, 2022

Prospected and converted new sponsors; built lasting relationships with executives across Southern Brazil; led 'Cybers ecurity Cycle' project contributing 10% to the team annual goal. (Partner: Stihl)

Business Development Representative at American Chamber of Commerce Brazil

April 1, 2021 - January 31, 2022

Prospected and converted new sponsors; built lasting relationships with executives across Southern Brazil.

Sales Development Representative at Pepper Brands License Agency

October 1, 2020 - April 1, 2021

Led B2B lead generation and sales across LATAM, driving expansion into Chile, Mexico, and Colombia within 6 months.