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I hold a Master’s Degree in Communication and Marketing from the University of Padova, Italy, and have over eight years of experience in digital marketing, SEO strategy, and cross-cultural communication. My professional journey spans Italy and China, where I have worked with agencies and international clients to develop data-driven content and engagement campaigns. I am fluent in English and Italian, with advanced knowledge of Chinese (HSK4, currently studying for HSK5), which allows me to collaborate effectively across cultures. Living in China has strengthened my understanding of local audiences, media, and communication dynamics. I bring a mix of analytical thinking, creativity, and intercultural sensitivity that helps bridge Western and Chinese perspectives in digital and academic environments.…I hold a Master’s Degree in Communication and Marketing from the University of Padova, Italy, and have over eight years of experience in digital marketing, SEO strategy, and cross-cultural communication. My professional journey spans Italy and China, where I have worked with agencies and international clients to develop data-driven content and engagement campaigns. I am fluent in English and Italian, with advanced knowledge of Chinese (HSK4, currently studying for HSK5), which allows me to collaborate effectively across cultures. Living in China has strengthened my understanding of local audiences, media, and communication dynamics. I bring a mix of analytical thinking, creativity, and intercultural sensitivity that helps bridge Western and Chinese perspectives in digital and academic environments.

Martina B

Digital Marketer, Marketing Consultant, Marketing Strategist

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I hold a Master’s Degree in Communication and Marketing from the University of Padova, Italy, and have over eight years of experience in digital marketing, SEO strategy, and cross-cultural communication. My professional journey spans Italy and China, where I have worked with agencies and international clients to develop data-driven content and engagement campaigns. I am fluent in English and Italian, with advanced knowledge of Chinese (HSK4, currently studying for HSK5), which allows me to collaborate effectively across cultures. Living in China has strengthened my understanding of local audiences, media, and communication dynamics. I bring a mix of analytical thinking, creativity, and intercultural sensitivity that helps bridge Western and Chinese perspectives in digital and academic environments.…I hold a Master’s Degree in Communication and Marketing from the University of Padova, Italy, and have over eight years of experience in digital marketing, SEO strategy, and cross-cultural communication. My professional journey spans Italy and China, where I have worked with agencies and international clients to develop data-driven content and engagement campaigns. I am fluent in English and Italian, with advanced knowledge of Chinese (HSK4, currently studying for HSK5), which allows me to collaborate effectively across cultures. Living in China has strengthened my understanding of local audiences, media, and communication dynamics. I bring a mix of analytical thinking, creativity, and intercultural sensitivity that helps bridge Western and Chinese perspectives in digital and academic environments.

Available to hire

I hold a Master’s Degree in Communication and Marketing from the University of Padova, Italy, and have over eight years of experience in digital marketing, SEO strategy, and cross-cultural communication. My professional journey spans Italy and China, where I have worked with agencies and international clients to develop data-driven content and engagement campaigns. I am fluent in English and Italian, with advanced knowledge of Chinese (HSK4, currently studying for HSK5), which allows me to collaborate effectively across cultures. Living in China has strengthened my understanding of local audiences, media, and communication dynamics. I bring a mix of analytical thinking, creativity, and intercultural sensitivity that helps bridge Western and Chinese perspectives in digital and academic environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

French

Intermediate

Chinese

Advanced

Work Experience

Freelance Digital Marketing Specialist & Content Creator at Various Agencies

February 1, 2016 - October 29, 2025

SEO & Content Strategy for a travel portal – Optimized on-page/off-page SEO, achieving +40% organic traffic. Managed WeChat & Weibo campaigns for Italian brands in China – developed editorial plan and ads, increasing followers by +35%. Content Marketing for a lifestyle e-commerce – blog writing, newsletters, and integrated social campaigns. Acted as a cultural bridge, adapting brand messaging for Chinese audiences. Managed projects with remote and on-site teams.

Marketing & Social Media Specialist at Ferrari Luca Gioielli – La Penna del Web, China Communications, OBOR Consulting

December 1, 2015 - December 1, 2015

Managed social media strategy and official website updates. Planned and executed in-store promotions, increasing customer engagement. Coordinated cross-border campaigns and cross-cultural communications; organized international exhibitions, conferences, and branding events.

External Communications & Event Coordinator at Runbow Logistics

December 1, 2013 - December 1, 2013

External communications & event coordination; collaborated with Chinese marketing team to create cross-cultural communication plans. Organized international exhibitions, conferences, and branding events.

Marketing & Social Media Specialist at Ferrari Luca Gioielli

December 1, 2015 - December 1, 2015

Managed social media strategy and editorial plans, built cross-channel campaigns, and increased followers for Italian jewelry brand campaigns in China. Developed content and messaging adapting brand narratives for Chinese audiences, coordinating with local teams to drive brand awareness.

External Communications & Event Coordinator at Red Bow Logistics

December 1, 2013 - December 1, 2013

Coordinated international exhibitions, conferences, and branding events. Collaborated with Chinese marketing teams to create cross-cultural communication plans, organized international showcases and events to promote brand presence in China.