NAHESA is born from a sensitive perspective on beauty: one that is recognized, not imposed. Its identity is built through organic curves inspired by the female body, conveying fluidity, naturalness, and harmony. The typographic combination and warm color palette reinforce a serene and timeless aesthetic. NAHESA celebrates a personal, authentic, and intimate kind of beauty—because beauty is within you.

Majo Home was developed from the idea of celebrating unique, handcrafted pieces. The brand is rooted in the value of individuality, reflecting objects made by hand, each with its own character. The visual direction draws from artisanal elements, incorporating irregular shapes and textures inspired by ceramics and hammered metal. This concept is translated into a typographic system with imperfect, distressed details, evoking a sense of authenticity and tactile quality. The result is a warm and distinctive identity that highlights the beauty of the handmade.

The proposal is developed around the concepts of origin, roots, and family legacy, building an identity that highlights the brand’s history and continuity.
The design is approached through a minimalist and contemporary aesthetic, with a clean composition and a restrained color palette complemented by gold details that add a sense of elegance.
The gold lines act as the central element, representing family roots, reinterpreted in an upward direction to symbolize growth, evolution, and future projection.
The result is a balanced and refined label that blends tradition and modernity through a subtle and carefully crafted visual language.

Naming, concept, and label design project for Razial, a wine developed around the idea of origin, territory, and roots. The proposal aims to convey an elegant and contemporary identity while maintaining a symbolic connection to the land and winemaking tradition. The design follows a minimalist and balanced.

Andes is a tribute to what endures. This project revisits its origins in 1921, when sharing a beer was a simple ritual. The label redesign draws from vintage aesthetics, reconnecting with its history and legacy. Rooted in Mendoza, the condor becomes the central symbol—majestic, enduring, and iconic. It reflects the essence of Andes: a beer with character, trajectory, and presence.

Ludika is a café within a coworking space where structure meets warmth. Inspired by Bauhaus aesthetics, the identity blends geometric forms—circles, squares, and triangles—with soft, coffee-inspired illustrations. This contrast creates a balance between the rational and the organic, enhanced by a diverse color palette that brings energy and approachability to the space.

Visual identity project for Pronto Mayorista, a wholesale food business. The concept is based on familiar industry codes, using red—associated with low prices and high visual impact—combined with blue to convey balance and trust. The logo combines a shopping cart and the letter “P”, resulting in a simple, direct, and recognizable mark.

Content development and social media design for Estancia Grande, a butcher shop focused on product quality and close connection with its customers. The proposal highlights the visual appeal of fresh meat and products, combining a direct and approachable tone with a refined aesthetic. A versatile graphic system was created to showcase promotions, products, and recipes, ensuring consistency and brand recognition across all content.

An enamel pin collection designed for The Tourist Box, a gift shop located in Ushuaia, Argentina.

The proposal is developed around a winter-inspired universe, drawing from the landscape, local wildlife, and seasonal elements. The designs feature playful scenes such as penguins skiing, native animals snowboarding, and winter accessories like gloves and scarves.

Created to be applied on garments and accessories, the collection combines an illustrative language with a strong sense of local identity.