Available to hire
I am an AI-driven marketing strategist with a Master’s in Marketing and hands-on experience in omnichannel execution, retail analytics and growth marketing.
I design KPI-led campaigns that combine data analysis, automation and generative AI to accelerate acquisition and improve conversion. I translate insights into scalable creative assets, prompt-driven copy experiments and automated workflows to reduce time-to-market and operational cost.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
Spanish; Castilian
Advanced
German
Advanced
Chinese
Intermediate
Work Experience
Marketing & Retail Manager (Internship) at Marion Cuddy Irish Designers Emporium
July 31, 2025 - October 26, 2025Increased brand visibility and customer acquisition with integrated digital and experiential initiatives. Executed omnichannel campaigns, in-store activations and collaborations for consistent brand messaging across touchpoints. Optimised the customer journey using SEO and retail analytics, improving customer flow and conversion at point of sale.
Marketing & Retail Manager at Marion Cuddy Irish Designers Emporium
July 1, 2025 - September 18, 2025Elevated brand visibility and customer acquisition through integrated digital and experiential campaigns. Executed omnichannel activations and designer collaborations to ensure luxury-inspired brand consistency. Optimized customer journey with SEO insights and retail analytics, increasing in-store conversion.
Marketing & Retail Manager at Marion Cuddy Irish Designers Emporium
July 1, 2025 - August 22, 2025Led brand awareness and acquisition traffic through integrated visual merchandising and local marketing strategies. Managed end-to-end in-store campaigns, layout and window optimisation, event planning, and activations with local designers. Conducted commercial negotiations, SEO research, and managed retail operations to ensure seamless omnichannel customer journeys.
Marketing and Project Manager at Enactus (Padua, IT)
September 30, 2024 - October 26, 2025Led end-to-end go-to-market strategy (digital and offline), managed paid and organic campaign execution. Streamlined operations and resource allocation, achieving a 15% reduction in operating costs through optimisation. Translated market research into measurable KPIs and project plans to track performance and outcomes.
Marketing and Project Manager at Enactus
September 1, 2024 - September 18, 2025Co-founded Vimini, a household food waste initiative awarded 2nd place nationally and sold to investors. Directed end-to-end go-to-market strategy, managing paid and organic campaigns across digital and offline channels. Built and negotiated strategic partnerships with institutions and corporate stakeholders, securing high-value deals. Streamlined operations and resource allocation, reducing costs by 15% while improving efficiency. Translated market research into actionable KPIs and performance-driven project plans.
Marketing and Project Manager at Enactus Padua
September 1, 2024 - August 22, 2025Activated strategic partnerships with public bodies and companies to promote social awareness on sustainability issues. Co-founded ‘Vimini’, a second entrepreneurial project focused on reducing domestic food waste. Acquired cross-functional skills in legal compliance and financial planning, successfully reducing operating costs by 15%. Created multi-channel campaigns integrating digital and offline advertising to maximize reach and engagement of target audiences.
English Language and Literature Teacher at I.C. Macor School
March 1, 2024 - August 22, 2025Increased academic success rate from 89% to 98% across 180 students by delivering instructional design-based programmes focused on learning engagement.
Public Reputation Advisor (Internship) at Community
June 30, 2023 - October 26, 2025Designed KPIs-driven governance strategy and stakeholder engagement as part of a public reputation initiative in Padua.
Public Reputation Advisor Intern at Community
June 1, 2023 - September 18, 2025Designed a data-driven digital governance strategy for the Milan-Cortina 2026 Committee, aligning multistakeholder engagement with reputation management goals and defined KPIs and reporting frameworks to optimize effectiveness.
Public Reputation Advisor Intern at Community
June 1, 2023 - August 22, 2025Proposed a strategic digital governance and communication plan for the Organising Committee of the 2026 Winter Olympics. Focused on multistakeholder engagement, reputational management, and digital optimisation of communication flows.
Marketing and Project Manager at Enactus (Padua, IT)
September 1, 2022 - September 30, 2024Led end-to-end go-to-market strategies (digital /offline), managing paid/organic execution and stakeholder alignment; Streamlined operations with process optimization, cutting operating costs by 35% while maintaining project output; Converted primary/secondary research into KPIs and performance dashboards to steer creative experimentation and audience segmentation.
Event Project Manager at New Italian Dance Platform
December 31, 2021 - October 26, 2025Oversaw event organisation, communications, and partner engagement, ensuring seamless execution and audience impact.
Event Project Manager at New Italian Dance Platform (Italy)
January 1, 2021 - December 31, 2021Managed events end-to-end, coordinating communications and partner relations to drive audience turnout and engagement.
European Youth Parliament Delegate at EYP General Assembly (Italy)
June 1, 2019 - October 26, 2025Led strategic presentations and pitches, demonstrating stakeholder management and persuasive communication.
Education
MSc in Marketing at Trinity College Business School of Dublin
September 1, 2024 - October 1, 2025BA in Communications at University of Padua
October 1, 2021 - June 1, 2024MSc in Marketing at Trinity College Business School of Dublin (Ireland)
September 1, 2024 - October 1, 2025BA in Communications at University of Padua (Italy)
October 1, 2021 - June 1, 2024MSc in Marketing at Trinity College Business School of Dublin (Ireland)
September 1, 2024 - October 1, 2025BA in Communications at University of Padua (Italy)
October 1, 2021 - June 30, 2024Erasmus+ study programme at University of Rey Juan Carlos (Madrid, Spain)
March 1, 2023 - June 30, 2023High School Diploma in Foreign Languages at Liceo Linguistico S. Slataper (Gorizia, Italy)
September 1, 2015 - June 30, 2020MSc in Marketing at Trinity College Dublin, Trinity College Business School (Ireland)
September 1, 2024 - October 1, 2025Marketing & Retail Manager Internship at Marion Cuddy Irish Designers Emporium
January 1, 2025 - July 1, 2025BA in Communications at University of Padua (Italy)
October 1, 2021 - June 1, 2024Erasmus+ study programme at University of Rey Juan Carlos (Madrid, Spain)
January 11, 2030 - January 15, 2026High School Diploma in Foreign Languages at Liceo Linguistico S. Slataper, Gorizia (Italy)
September 1, 2015 - June 30, 2020Qualifications
Industry Experience
Education, Non-Profit Organization, Retail, Consumer Goods, Government, Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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