I am an AI-driven marketing strategist with a Master’s in Marketing and hands-on experience in omnichannel execution, retail analytics and growth marketing. I design KPI-led campaigns that combine data analysis, automation and generative AI to accelerate acquisition and improve conversion. I translate insights into scalable creative assets, prompt-driven copy experiments and automated workflows to reduce time-to-market and operational cost.…

Martina Porta

I am an AI-driven marketing strategist with a Master’s in Marketing and hands-on experience in omnichannel execution, retail analytics and growth marketing. I design KPI-led campaigns that combine data analysis, automation and generative AI to accelerate acquisition and improve conversion. I translate insights into scalable creative assets, prompt-driven copy experiments and automated workflows to reduce time-to-market and operational cost.…

Available to hire

I am an AI-driven marketing strategist with a Master’s in Marketing and hands-on experience in omnichannel execution, retail analytics and growth marketing.
I design KPI-led campaigns that combine data analysis, automation and generative AI to accelerate acquisition and improve conversion. I translate insights into scalable creative assets, prompt-driven copy experiments and automated workflows to reduce time-to-market and operational cost.

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Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Advanced
German
Advanced
Chinese
Intermediate

Work Experience

Marketing & Retail Manager (Internship) at Marion Cuddy Irish Designers Emporium
July 31, 2025 - October 26, 2025
Increased brand visibility and customer acquisition with integrated digital and experiential initiatives. Executed omnichannel campaigns, in-store activations and collaborations for consistent brand messaging across touchpoints. Optimised the customer journey using SEO and retail analytics, improving customer flow and conversion at point of sale.
Marketing & Retail Manager at Marion Cuddy Irish Designers Emporium
July 1, 2025 - September 18, 2025
Elevated brand visibility and customer acquisition through integrated digital and experiential campaigns. Executed omnichannel activations and designer collaborations to ensure luxury-inspired brand consistency. Optimized customer journey with SEO insights and retail analytics, increasing in-store conversion.
Marketing & Retail Manager at Marion Cuddy Irish Designers Emporium
July 1, 2025 - August 22, 2025
Led brand awareness and acquisition traffic through integrated visual merchandising and local marketing strategies. Managed end-to-end in-store campaigns, layout and window optimisation, event planning, and activations with local designers. Conducted commercial negotiations, SEO research, and managed retail operations to ensure seamless omnichannel customer journeys.
Marketing and Project Manager at Enactus (Padua, IT)
September 30, 2024 - October 26, 2025
Led end-to-end go-to-market strategy (digital and offline), managed paid and organic campaign execution. Streamlined operations and resource allocation, achieving a 15% reduction in operating costs through optimisation. Translated market research into measurable KPIs and project plans to track performance and outcomes.
Marketing and Project Manager at Enactus
September 1, 2024 - September 18, 2025
Co-founded Vimini, a household food waste initiative awarded 2nd place nationally and sold to investors. Directed end-to-end go-to-market strategy, managing paid and organic campaigns across digital and offline channels. Built and negotiated strategic partnerships with institutions and corporate stakeholders, securing high-value deals. Streamlined operations and resource allocation, reducing costs by 15% while improving efficiency. Translated market research into actionable KPIs and performance-driven project plans.
Marketing and Project Manager at Enactus Padua
September 1, 2024 - August 22, 2025
Activated strategic partnerships with public bodies and companies to promote social awareness on sustainability issues. Co-founded ‘Vimini’, a second entrepreneurial project focused on reducing domestic food waste. Acquired cross-functional skills in legal compliance and financial planning, successfully reducing operating costs by 15%. Created multi-channel campaigns integrating digital and offline advertising to maximize reach and engagement of target audiences.
English Language and Literature Teacher at I.C. Macor School
March 1, 2024 - August 22, 2025
Increased academic success rate from 89% to 98% across 180 students by delivering instructional design-based programmes focused on learning engagement.
Public Reputation Advisor (Internship) at Community
June 30, 2023 - October 26, 2025
Designed KPIs-driven governance strategy and stakeholder engagement as part of a public reputation initiative in Padua.
Public Reputation Advisor Intern at Community
June 1, 2023 - September 18, 2025
Designed a data-driven digital governance strategy for the Milan-Cortina 2026 Committee, aligning multistakeholder engagement with reputation management goals and defined KPIs and reporting frameworks to optimize effectiveness.
Public Reputation Advisor Intern at Community
June 1, 2023 - August 22, 2025
Proposed a strategic digital governance and communication plan for the Organising Committee of the 2026 Winter Olympics. Focused on multistakeholder engagement, reputational management, and digital optimisation of communication flows.
Marketing and Project Manager at Enactus (Padua, IT)
September 1, 2022 - September 30, 2024
Led end-to-end go-to-market strategies (digital /offline), managing paid/organic execution and stakeholder alignment; Streamlined operations with process optimization, cutting operating costs by 35% while maintaining project output; Converted primary/secondary research into KPIs and performance dashboards to steer creative experimentation and audience segmentation.
Event Project Manager at New Italian Dance Platform
December 31, 2021 - October 26, 2025
Oversaw event organisation, communications, and partner engagement, ensuring seamless execution and audience impact.
Event Project Manager at New Italian Dance Platform (Italy)
January 1, 2021 - December 31, 2021
Managed events end-to-end, coordinating communications and partner relations to drive audience turnout and engagement.
European Youth Parliament Delegate at EYP General Assembly (Italy)
June 1, 2019 - October 26, 2025
Led strategic presentations and pitches, demonstrating stakeholder management and persuasive communication.

Education

MSc in Marketing at Trinity College Business School of Dublin
September 1, 2024 - October 1, 2025
BA in Communications at University of Padua
October 1, 2021 - June 1, 2024
MSc in Marketing at Trinity College Business School of Dublin (Ireland)
September 1, 2024 - October 1, 2025
BA in Communications at University of Padua (Italy)
October 1, 2021 - June 1, 2024
MSc in Marketing at Trinity College Business School of Dublin (Ireland)
September 1, 2024 - October 1, 2025
BA in Communications at University of Padua (Italy)
October 1, 2021 - June 30, 2024
Erasmus+ study programme at University of Rey Juan Carlos (Madrid, Spain)
March 1, 2023 - June 30, 2023
High School Diploma in Foreign Languages at Liceo Linguistico S. Slataper (Gorizia, Italy)
September 1, 2015 - June 30, 2020
MSc in Marketing at Trinity College Dublin, Trinity College Business School (Ireland)
September 1, 2024 - October 1, 2025
Marketing & Retail Manager Internship at Marion Cuddy Irish Designers Emporium
January 1, 2025 - July 1, 2025
BA in Communications at University of Padua (Italy)
October 1, 2021 - June 1, 2024
Erasmus+ study programme at University of Rey Juan Carlos (Madrid, Spain)
January 11, 2030 - January 15, 2026
High School Diploma in Foreign Languages at Liceo Linguistico S. Slataper, Gorizia (Italy)
September 1, 2015 - June 30, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Non-Profit Organization, Retail, Consumer Goods, Government, Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet