Available to hire
I’m Martina Kwenda, a dynamic, results-driven Digital Marketing Manager with strong experience in branding, SEO, digital marketing, and copywriting. I’ve led and supported integrated marketing campaigns that boost brand visibility, strengthen customer engagement, and improve conversion rates—while keeping messaging consistent across channels.
My background spans content creation, analytics-led optimization, and cross-team collaboration, from developing and executing campaign strategies to reporting performance insights to senior management. I’ve also worked in media and communications roles, including overseeing online content and public relations activities, always with a focus on building stronger brand presence and meaningful audience connections.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
French
Advanced
Work Experience
Media Liaison Officer at Climate Disasters International Foundation South Africa
August 1, 2025 - PresentCreated and managed online content across platforms to enhance brand visibility and attract potential clients. Collaborated with marketing teams to ensure consistent brand messaging and aesthetics. Coordinated digital communications strategies to support organization visibility and audience engagement.
Marketing and Campaigns Officer at Web dev Limited Harare, Zimbabwe
April 1, 2024 - July 1, 2025Planned, developed, and executed strategic marketing campaigns to increase brand visibility and customer engagement. Monitored campaign performance using analytics tools and optimized strategies for improved results. Managed digital platforms and content distribution to strengthen online presence, conducted market research to inform campaign strategy, and prepared performance reports for senior management.
Marketing and Campaigns Officer at Web dev Limited
April 1, 2024 - July 1, 2025Planned, developed, and executed strategic marketing campaigns to increase brand visibility and customer engagement. Monitored campaign performance using analytics tools and optimized strategies for improved results. Managed digital platforms and coordinated content distribution to strengthen online presence, including market research to inform campaign planning and preparation of performance reports for senior management.
Marketing and Campaigns Officer at Webdev Limited
April 1, 2024 - PresentDeveloped and implemented strategic marketing campaigns to increase brand awareness and customer engagement. Monitored and analyzed campaign performance, optimizing strategies for maximum impact.
Assistant Manager at Madrugad a Magic Bvum ba Overseas
March 1, 2023 - March 1, 2024Oversaw daily digital marketing operations and managed a team of digital marketers to ensure seamless project execution. Coordinated project timelines and deliverables for consistent execution, supported the development of marketing strategies to boost brand awareness and engagement, and monitored KPIs with reporting to track progress and improve performance. Facilitated communication between management and team members to maintain alignment with business goals.
Assistant Manager at Madrugad a Magic Bvum ba
March 1, 2023 - March 1, 2024Oversaw daily operations and managed a team of digital marketers to ensure smooth project execution. Coordinated project timelines and deliverables to keep execution seamless and supported the development and implementation of marketing strategies to boost brand awareness and engagement. Monitored KPIs, prepared reports for progress tracking, and improved performance through ongoing optimization while maintaining alignment between management and team members.
Assistant Manager at Madrugada Magic Bvumba
March 1, 2023 - March 1, 2024Oversaw daily operations and ensured smooth workflow across teams. Managed and motivated a team of 12 digital marketers for seamless project execution. Collaborated with senior management on business strategies to support company growth.
Copywriter at Chido Advertising, Harare
December 1, 2022 - March 1, 2023Produced compelling copy that contributed to increased client conversions. Collaborated with designers and marketers to deliver cohesive advertising materials.
Development Editor at Gramsol Publishing Harare
January 1, 2022 - December 1, 2022Managed editorial processes to ensure content quality and consistency across publications. Collaborated with authors, editors, and designers to develop curriculum-aligned educational materials, reviewed and evaluated drafts for quality and alignment with learning objectives, and supported publishing delivery.
Development Editor at Gramsol Publishing
January 1, 2022 - December 1, 2022Managed editorial processes to ensure content quality and consistency across publications. Collaborated with authors, editors, and designers to develop curriculum-aligned educational materials. Reviewed and evaluated textbook drafts for quality, consistency, and alignment with learning objectives.
Development Editor at Gramsol Publishing, Harare
January 1, 2022 - December 31, 2022Managed editorial processes to ensure quality and consistency across publications. Worked closely with authors to refine manuscripts for publication.
Content Creator & Team Lead at 143 Communications, Harare
October 1, 2019 - January 1, 2020Created engaging, SEO-optimized content for digital platforms to boost brand visibility. Managed and motivated a team of 12, delegating tasks and ensuring timely, high-quality delivery.
Content Creator/Team Lead at 143 Communications Harare
January 1, 2019 - December 1, 2021Led a team of content creators to produce high-quality digital content. Developed and produced engaging content for blogs, websites, social media, and email campaigns, researched audience and industry trends, optimized content for SEO, monitored analytics to measure content performance, and refined content strategies accordingly.
Content Creator/Team Lead at 143 Communications
January 1, 2019 - December 1, 2021Led a team of content creators to produce high-quality digital content. Developed and produced engaging digital content for blogs, websites, social media, and email campaigns. Researched industry trends and audience insights, optimized content for SEO, and used analytics to measure content performance and refine strategies.
Public Relations Assistant at Mukuvisi Woodlands Harare
November 1, 2016 - December 1, 2020Supported the PR team by managing communications and organizing public events. Drafted press releases, newsletters, and promotional materials to enhance brand image. Assisted with stakeholder engagement and media relations to strengthen partnerships, monitored media coverage, and compiled reports to inform PR strategy.
Public Relations Assistant at Mukuvisi Woodlands
January 1, 2016 - January 1, 2018Assisted in managing communications and organizing public events. Drafted press releases and promotional materials to support PR campaigns.
Education
BSc (Hons) Media & Society Studies at Midlands State University
January 1, 2015 - December 31, 2018Diploma in Journalism at Ccosa Harare
January 1, 2012 - December 31, 2014B.Sc. (Hons) in Media & Society Studies at Midlands State University
February 1, 2015 - December 1, 2018Diploma in Journalism & Communication at CCOSA Harare
May 1, 2012 - July 1, 2014B.S.c. (Hons) Media & Society Studies at Midlands State University Harare
February 1, 2015 - December 1, 2018Diploma in Journalism & Communication at CCOSA Harare
May 1, 2012 - July 1, 2014Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Retail, Non-Profit Organization, Government
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