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I’m Martina Pani, a Creative Director and Brand Strategist with 5+ years of experience building brand identities, leading integrated campaigns, and producing content for luxury hospitality, lifestyle, and beauty. I founded Studio Aluna and previously built a high-end video production studio, taking projects from strategy and creative direction through to final delivery. I specialize in brand strategy, art direction, social media content, and video/graphic production—supported by strong client management and data-informed optimization. I also led full rebrands and launched new social channels from scratch, growing audiences and driving measurable brand awareness and enquiries.…I’m Martina Pani, a Creative Director and Brand Strategist with 5+ years of experience building brand identities, leading integrated campaigns, and producing content for luxury hospitality, lifestyle, and beauty. I founded Studio Aluna and previously built a high-end video production studio, taking projects from strategy and creative direction through to final delivery. I specialize in brand strategy, art direction, social media content, and video/graphic production—supported by strong client management and data-informed optimization. I also led full rebrands and launched new social channels from scratch, growing audiences and driving measurable brand awareness and enquiries.

Martina Pani

Creative Director, Brand Strategist, Art Director, +3

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I’m Martina Pani, a Creative Director and Brand Strategist with 5+ years of experience building brand identities, leading integrated campaigns, and producing content for luxury hospitality, lifestyle, and beauty. I founded Studio Aluna and previously built a high-end video production studio, taking projects from strategy and creative direction through to final delivery. I specialize in brand strategy, art direction, social media content, and video/graphic production—supported by strong client management and data-informed optimization. I also led full rebrands and launched new social channels from scratch, growing audiences and driving measurable brand awareness and enquiries.…I’m Martina Pani, a Creative Director and Brand Strategist with 5+ years of experience building brand identities, leading integrated campaigns, and producing content for luxury hospitality, lifestyle, and beauty. I founded Studio Aluna and previously built a high-end video production studio, taking projects from strategy and creative direction through to final delivery. I specialize in brand strategy, art direction, social media content, and video/graphic production—supported by strong client management and data-informed optimization. I also led full rebrands and launched new social channels from scratch, growing audiences and driving measurable brand awareness and enquiries.

Available to hire

I’m Martina Pani, a Creative Director and Brand Strategist with 5+ years of experience building brand identities, leading integrated campaigns, and producing content for luxury hospitality, lifestyle, and beauty. I founded Studio Aluna and previously built a high-end video production studio, taking projects from strategy and creative direction through to final delivery.

I specialize in brand strategy, art direction, social media content, and video/graphic production—supported by strong client management and data-informed optimization. I also led full rebrands and launched new social channels from scratch, growing audiences and driving measurable brand awareness and enquiries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

French

Beginner

Work Experience

Co-Founder & Creative Director at Studio Aluna — Creative & Communications Agency, Sydney

January 1, 2024 - Present

Co-founded a full-service creative agency with a partner, leading brand strategy, social media, content production, and visual identity for Australian clients including Serenity Mosman, The Haus Edit, and New Leaf Gardeners. Own end-to-end creative direction across brand systems, campaigns, photography, video, and client management across multiple accounts. Focus on premium visual consistency, integrated campaign development, and scalable content workflows.

Co-Founder & Creative Director at Studio Aluna — Creative & Communications Agency

January 1, 2024 - Present

Co-founded a full-service creative and communications agency in Sydney with Jasmine. Lead end-to-end creative direction across brand strategy, visual identity, social media, photography and video content, campaign development, and client management for Australian clients (including Serenity Mosman, The Haus Edit, and New Leaf Gardeners). Own delivery from brand systems to final content, coordinating across multiple accounts and ensuring cohesive creative outcomes.

Branding Specialist at Diana Fallon Beauty Studio; Studio Vanoni Dental Clinic

January 1, 2023 - January 1, 2024

Led full rebrands for two businesses, including visual identity, tone of voice, and digital presence. Managed website development and ensured cohesive brand rollout, resulting in measurable growth in brand awareness and new client enquiries.

Communications & Social Media Manager at Sunlake Catering

January 1, 2023 - January 1, 2025

Grew social media following by 40% in 12 months with zero paid spend. Launched LinkedIn, Pinterest, and TikTok from zero and built a dedicated B2B Pinterest visual library used by the commercial team to pitch and win corporate clients. Managed digital communications including content strategy, media relations, marketing materials, and cross-functional alignment.

Social Media Manager at Villa Regina Teodolinda, Villa Geno, Liquido, Momi's Restaurant

January 1, 2020 - January 1, 2024

Managed multi-platform social presence for a portfolio of luxury hospitality venues on Lake Como. Developed and executed tailored strategy, photography, video, graphics, and copy aligned to each venue’s visual identity. Continuously optimized performance using data insights to improve organic reach and engagement across all accounts.

Social Media Manager at Villa Regina Teodolinda; Villa Geno; Liquido; Momi's Restaurant

January 1, 2020 - January 1, 2024

Managed multi-platform social media presence for a portfolio of luxury hospitality venues on Lake Como. Delivered tailored strategy, photography, video, graphic design, and copy aligned to each venue’s visual identity. Optimized content approach based on performance data to improve organic reach and engagement across accounts.

Founder & Creative Director at Vision Video Production

January 1, 2020 - December 31, 2023

Founded a video production company specializing in high-end content for luxury brands and corporate events. Led a team of editors and graphic designers from brief through final delivery, ensuring polished post-production and consistent creative standards across projects for brands including Rad Seta and Vitale Barbieri, and event work.

Graphic Designer / Video Maker / Event Assistant at Promopresent Studio; OLO Creative Farm

January 1, 2019 - January 1, 2020

Created advertising materials, digital content, and promotional videos across multiple industries. Supported event planning and on-site coordination.

Graphic Designer / Video Maker / Event Assistant at Promopresent Studio — OLO Creative Farm

January 1, 2019 - January 1, 2020

Created advertising materials, digital content, and promotional videos across multiple industries. Supported event planning and onsite coordination, contributing design-ready assets and promotional materials for marketing and events.

Graphic Designer; Video Maker; Event Assistant at Promopesent Studio; OLO Creative Farm

January 1, 2019 - January 1, 2020

Created advertising materials, digital content, and promotional video across multiple industries. Supported event planning and on-site coordination while delivering design and promo content for varied projects.