Growth Marketing & Digital Acquisition Consultant based in Antananarivo, Madagascar, helping brands build end-to-end acquisition systems—from traffic and content to funnels, email journeys, and conversions. I combine affiliate marketing expertise, multi-channel performance strategy, and practical execution experience (field campaigns and B2B prospecting) to deliver actionable roadmaps and measurable outcomes. I design and optimize conversion funnels (organic/paid social, landing pages, email automation, CRO), perform market audits and competitive research, and support teams through skills transfer. Available immediately for remote assignments, short or long-term, with a structured phase-based approach focused on defensible recommendations and clear deliverables.

Martinien Randriatsomahandry

Growth Marketing & Digital Acquisition Consultant based in Antananarivo, Madagascar, helping brands build end-to-end acquisition systems—from traffic and content to funnels, email journeys, and conversions. I combine affiliate marketing expertise, multi-channel performance strategy, and practical execution experience (field campaigns and B2B prospecting) to deliver actionable roadmaps and measurable outcomes. I design and optimize conversion funnels (organic/paid social, landing pages, email automation, CRO), perform market audits and competitive research, and support teams through skills transfer. Available immediately for remote assignments, short or long-term, with a structured phase-based approach focused on defensible recommendations and clear deliverables.

Available to hire

Growth Marketing & Digital Acquisition Consultant based in Antananarivo, Madagascar, helping brands build end-to-end acquisition systems—from traffic and content to funnels, email journeys, and conversions. I combine affiliate marketing expertise, multi-channel performance strategy, and practical execution experience (field campaigns and B2B prospecting) to deliver actionable roadmaps and measurable outcomes.

I design and optimize conversion funnels (organic/paid social, landing pages, email automation, CRO), perform market audits and competitive research, and support teams through skills transfer. Available immediately for remote assignments, short or long-term, with a structured phase-based approach focused on defensible recommendations and clear deliverables.

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Language

Malagasy
Fluent
French
Fluent
English
Advanced

Work Experience

B2B Sales Representative at SITMA
June 1, 2024 - September 30, 2024
B2B business development and client acquisition for a specialist distributor of tools, construction materials, and garage equipment. Prospecting and development of a B2B client portfolio, conducting sales meetings and presenting offers, and managing follow-up through the sales cycle while maintaining client relationships.
Feasibility Study & International Sourcing Consultant (Independent Assignment) at Independent
April 1, 2024 - June 30, 2024
Performed feasibility analysis for a real estate materials import project from China to Madagascar. Assessed commercial and logistical feasibility, studied supplier channels and import conditions including regulatory constraints, and structured recommendations and scoping deliverables for an investment decision. The project was not pursued following the study, based on the client’s decision.
Growth Marketing & Digital Acquisition Consultant at Independent
January 1, 2024 - Present
Design and optimization of marketing systems across independent project contexts and strategic analysis. Builds end-to-end acquisition funnels (traffic → landing page → email → conversion), develops organic/paid content strategies for TikTok, Facebook, and Instagram, implements lead generation systems and conversion journeys, and conducts market analysis/positioning and competitive research. Structures strategic recommendations and action plans, and delivers digital marketing skills transfer programs.
Field Campaign & Roadshow Coordinator at Events Company
August 1, 2023 - December 31, 2023
Coordinated field campaign deployments and roadshows aligned with defined client objectives. Managed logistical planning (routes and tour itineraries), coordinated animation teams with product presentation techniques, specialized in product launch campaigns using structured presentation frameworks, and collected/structured field data for client reporting.

Education

Bachelor's Degree in Corporate Communication (CNTEMAD) at CNTEMAD
January 1, 2022 - May 1, 2022

Qualifications

Self-taught Digital Marketing (affiliate and funnel models / conversion testing)
January 1, 2018 - January 1, 2020

Industry Experience

Professional Services, Media & Entertainment, Real Estate & Construction, Wholesale & Distribution, Retail, Education