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Marketing leader with 9+ years of experience driving integrated marketing, brand communications, and business growth across GCC, MENAP, UK, and India. Experienced in multi-market campaign management, leading high-performing teams, and delivering measurable results through strategic thinking and creative problem-solving. Leads market and account strategies across large brand portfolios, managing multi-million-dollar budgets, directing launches and experiential activations, and partnering with C-suite stakeholders and creative agencies to drive brand relevance, engagement, and revenue impact.…Marketing leader with 9+ years of experience driving integrated marketing, brand communications, and business growth across GCC, MENAP, UK, and India. Experienced in multi-market campaign management, leading high-performing teams, and delivering measurable results through strategic thinking and creative problem-solving. Leads market and account strategies across large brand portfolios, managing multi-million-dollar budgets, directing launches and experiential activations, and partnering with C-suite stakeholders and creative agencies to drive brand relevance, engagement, and revenue impact.

Maryam Habib

Marketer, Marketing Strategist, Digital Marketer, +4

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Marketing leader with 9+ years of experience driving integrated marketing, brand communications, and business growth across GCC, MENAP, UK, and India. Experienced in multi-market campaign management, leading high-performing teams, and delivering measurable results through strategic thinking and creative problem-solving. Leads market and account strategies across large brand portfolios, managing multi-million-dollar budgets, directing launches and experiential activations, and partnering with C-suite stakeholders and creative agencies to drive brand relevance, engagement, and revenue impact.…Marketing leader with 9+ years of experience driving integrated marketing, brand communications, and business growth across GCC, MENAP, UK, and India. Experienced in multi-market campaign management, leading high-performing teams, and delivering measurable results through strategic thinking and creative problem-solving. Leads market and account strategies across large brand portfolios, managing multi-million-dollar budgets, directing launches and experiential activations, and partnering with C-suite stakeholders and creative agencies to drive brand relevance, engagement, and revenue impact.

Available to hire

Marketing leader with 9+ years of experience driving integrated marketing, brand communications, and business growth across GCC, MENAP, UK, and India. Experienced in multi-market campaign management, leading high-performing teams, and delivering measurable results through strategic thinking and creative problem-solving.

Leads market and account strategies across large brand portfolios, managing multi-million-dollar budgets, directing launches and experiential activations, and partnering with C-suite stakeholders and creative agencies to drive brand relevance, engagement, and revenue impact.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

Work Experience

Head of Marketing at Miral Destinations

April 1, 2025 - Present

Managed integrated marketing campaigns across the GCC and MENA region for a portfolio of global and regional brands. Launched Exp 2020 Dubai across 7+ markets and 7+ languages delivering localized campaigns at regional scale. Led campaign development in collaboration with global teams and world-renowned talent (e.g., Jason Derulo, Tamer Hosny, Jennifer Aniston). Delivered 3+ gold-winning campaigns recognized through leading regional and international awards. Supported the establishment and launch of Dubai Design District (d3) through brand strategy and integrated marketing initiatives. Mentored and developed junior team members.

Account Director at Mastercard (MENAP & JTI)

July 1, 2021 - June 30, 2024

Led integrated marketing initiatives across 11+ MENAP markets managing campaign investments up to $8M. Delivered 15+ multi-channel campaigns annually across digital, ATL, experiential, PR, and social platforms. Collaborated closely with regional and global teams to drive strategic alignment and campaign excellence across markets. Improved budget efficiency by 15% while ensuring seamless execution across regional markets. Delivered award-winning campaigns recognized through 10+ industry awards including Cannes Lions, Effies, LYNX, and One Show. Strengthened brand relevance and influenced consumer behavior across financial services, retail, sports, and F&B sectors. Mentored and developed high-performing account teams while leading cross-functional teams (10+ members) and agency partners across regional campaigns.

Account Manager at The Coca-Cola Company

January 1, 2020 - December 31, 2020

Managed integrated campaigns across the GCC and MENA region for a portfolio of leading global and regional brands. Launched Expo 2020 Dubai across 7+ markets and 7+ languages delivering localized campaigns at regional scale. Led Expo 2020 Dubai campaign development collaborating with global teams and world-renowned talent including Jason Derulo, Tamer Hosny, and Jennifer Aniston. Delivered 3+ gold-winning campaigns recognized through leading regional and international awards. Supported establishment and launch of Dubai Design District (d3) through brand strategy and integrated marketing initiatives. Mentored and developed junior team members.

Head of Marketing at Memac Ogilvy & Mather

August 1, 2017 - June 30, 2021

Led marketing strategy across Yas Island in the GCC, UK, and India markets with annual budgets exceeding $3M. Directed integrated campaigns with investments up to $12M generating 1.2B+ impressions, 8.7M engagements, and $4M attributed revenue. Drove 40% YoY growth across 5+ business verticals through integrated marketing initiatives. Directed major launches, experiential activations, and destination-wide campaigns. Led a team of 3 and managed strategic creative agency partnerships. Partnered with C-suite stakeholders to align marketing strategy with business objectives.

Account Manager at American High School (Dubai)

May 1, 2017 - July 31, 2017

Account Director at Mastercard (MENAP & JTI)

July 1, 2016 - August 1, 2017

Led integrated marketing initiatives across 11+ MENAP markets, managing campaign investments up to $8M. Delivered 15+ multi-channel campaigns annually across digital, ATL, experiential, PR, and social platforms. Collaborated with regional and global teams to drive strategic alignment and campaign excellence across markets. Improved budget efficiency by 15% while ensuring seamless execution across regional markets. Delivered award-winning campaigns recognized through 10+ industry awards including Cannes Lions, Effies, LYNX, and One Show; strengthened brand relevance and influenced consumer behavior across financial services, retail, sports, and F&B sectors. Mentored and developed high-performing account teams while leading cross-functional teams of 10+ and agency partners across regional campaigns.