Rice Restaurant - Visual Identity / Branding

Rice is a cuisine combining different cultures. The slogan chosen was: Culture on a Tray to convey this concept. Rice is a type of food that can be found in sophisticated meals and rustic ones. This idea was elucidated throughout the concept by creating two menus, one depicting on its cover the image of a worker harvesting Rice and the other through a nuanced embroidery of Rice grains. This was also reinforced in the images used, on cushions and the inner pages of the menus.

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