Maryam Sharifi

Provided creative direction and social media leadership for NDA clients, establishing brand guidelines, content strategy, and multi-platform campaigns. Led cross-functional collaboration with remote teams to deliver consistent output, calendars, and production workflows. Drove scalable content creation and QA processes to support rapid, high-quality campaigns.

Led end-to-end social media growth strategy for multiple clients across fitness, dental, beauty, e-commerce, education, and local services. Built onboarding, research, ideation, scripting, editing, and publishing processes; managed a remote, cross-functional content production team; established SOPs to ensure consistent output, quality control, and fast turnarounds. Achieved multi-million organic views (peak 4.9M) and scaled inbound leads to approximately 4,000 per month. Created dashboards and reporting for ongoing optimization across Instagram, TikTok, YouTube, and LinkedIn, improving reach, engagement, and conversions.

Owned brand positioning and creative direction: identify, voice, content angles, and visual system for short-form content. Developed creative frameworks for educational, how-to, myths/missteps, and storytelling formats to drive reach and conversions. Turned strategy into production-ready assets: briefs, script templates, editing notes, and publishing guidelines for the team. Standalone onboarding docs, drive structure per client, Notion/Asana boards, QA standards, and performance review cadence. Built scalable systems that consistently generate multiple 1M+ views outputs (portfolio). Social Media Strategy (Grow + Sell) Organic Short-Form Growth (Reels/Shorts), Content Systems & Calendars (Done-for-you), Lead Generation Funnels (Organic + ManyChat), Content Research & Ideation, Script Writing (Short-form), Creative Direction (Brand Voice + Visual System), Performance Analytics & Optimization, Community Management (Comments/DMs → Leads), Campaign Planning (Multi-platform), Team Leaders