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I’m Masali Shirley Lefika, an organized and proactive Executive Assistant & Marketing Coordinator with over 10 years of experience supporting leadership, managing digital marketing initiatives, and improving administrative operations. I thrive on turning complex tasks into streamlined, repeatable processes and on helping leadership teams grow through efficient operations and compelling brand messaging. I excel at building efficient workflows, coordinating cross-functional teams, and driving brand visibility through strategic marketing and thoughtful use of technology. I’m passionate about delivering top-tier support, leveraging data to guide decisions, and collaborating with stakeholders to achieve business goals.…I’m Masali Shirley Lefika, an organized and proactive Executive Assistant & Marketing Coordinator with over 10 years of experience supporting leadership, managing digital marketing initiatives, and improving administrative operations. I thrive on turning complex tasks into streamlined, repeatable processes and on helping leadership teams grow through efficient operations and compelling brand messaging. I excel at building efficient workflows, coordinating cross-functional teams, and driving brand visibility through strategic marketing and thoughtful use of technology. I’m passionate about delivering top-tier support, leveraging data to guide decisions, and collaborating with stakeholders to achieve business goals.

Masali Shirley Lefika

Digital Marketer, Content Creator, Marketing Strategist, +6

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I’m Masali Shirley Lefika, an organized and proactive Executive Assistant & Marketing Coordinator with over 10 years of experience supporting leadership, managing digital marketing initiatives, and improving administrative operations. I thrive on turning complex tasks into streamlined, repeatable processes and on helping leadership teams grow through efficient operations and compelling brand messaging. I excel at building efficient workflows, coordinating cross-functional teams, and driving brand visibility through strategic marketing and thoughtful use of technology. I’m passionate about delivering top-tier support, leveraging data to guide decisions, and collaborating with stakeholders to achieve business goals.…I’m Masali Shirley Lefika, an organized and proactive Executive Assistant & Marketing Coordinator with over 10 years of experience supporting leadership, managing digital marketing initiatives, and improving administrative operations. I thrive on turning complex tasks into streamlined, repeatable processes and on helping leadership teams grow through efficient operations and compelling brand messaging. I excel at building efficient workflows, coordinating cross-functional teams, and driving brand visibility through strategic marketing and thoughtful use of technology. I’m passionate about delivering top-tier support, leveraging data to guide decisions, and collaborating with stakeholders to achieve business goals.

Available to hire

I’m Masali Shirley Lefika, an organized and proactive Executive Assistant & Marketing Coordinator with over 10 years of experience supporting leadership, managing digital marketing initiatives, and improving administrative operations. I thrive on turning complex tasks into streamlined, repeatable processes and on helping leadership teams grow through efficient operations and compelling brand messaging.

I excel at building efficient workflows, coordinating cross-functional teams, and driving brand visibility through strategic marketing and thoughtful use of technology. I’m passionate about delivering top-tier support, leveraging data to guide decisions, and collaborating with stakeholders to achieve business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Executive Assistant at Marquis Finance

April 1, 2023 - Present

Managed email communications, prioritized inquiries, and ensured timely follow-ups; coordinated travel, hotel bookings, and event planning for senior leadership; assisted in consolidating financial reports including profit and loss statements; spearheaded the use of AI tools like ChatGPT to automate tasks and improve efficiency; provided top-tier customer support; managed social media accounts and content; conducted online research to support business operations.

Marketing Coordinator at SA Taxi Development Finance

March 1, 2023 - September 13, 2025

Designed and executed multi-channel marketing campaigns to boost brand visibility; managed company CRM, tracked lead interactions, and ensured timely follow-ups; conducted market analysis and data reporting to guide strategic marketing initiatives; organized corporate events, trade shows, and webinars; optimized email marketing, list segmentation, and campaign performance tracking; executed promotional campaigns, incentives, and internal recognition programs; oversaw brand management and compliance; collaborated with PR agencies, vendors, and leadership teams; managed digital marketing efforts including social media engagement and content creation.

Administrative Assistant at SA Taxi Development Finance

April 1, 2019 - September 13, 2025

Provided extensive administrative support to senior executives; managed office supplies, vendor communication, and logistics for company events; assisted in preparing reports, presentations, and data analysis for leadership teams.

Customer Service Representative at SA Taxi Development Finance

April 1, 2019 - September 13, 2025

Handled high volumes of inbound and outbound calls, emails, and chats; assisted in training new hires to streamline customer service processes; maintained CRM records and identified sales opportunities for upselling; delivered top-tier customer support, maintaining high satisfaction ratings.

Executive Assistant at Marquis Finance

April 1, 2023 - November 24, 2025

Managed email communications, prioritizing inquiries and ensuring timely follow-ups. Coordinated travel, hotel bookings, and event planning for senior leadership. Assisted in consolidating financial reports, including profit and loss statements. Spearheaded the use of AI tools like ChatGPT to automate tasks and improve efficiency. Provided top-tier customer support, ensuring high satisfaction levels. Managed social media accounts, creating and scheduling content to enhance brand visibility. Conducted thorough online research and handled virtual errands to support business operations.

Marketing Coordinator at SA Taxi Development Finance

March 1, 2023 - March 1, 2023

Designed and executed multi-channel marketing campaigns to boost brand visibility. Managed company CRM, tracked lead interactions, and ensured timely follow-ups. Conducted market analysis and data reporting to guide strategic marketing initiatives. Organized corporate events, trade shows, and webinars to expand business reach. Optimized email marketing, list segmentation, and campaign performance tracking. Executed promotional campaigns and incentives for agent motivation. Oversaw brand management and compliance, ensuring consistency across all marketing materials. Collaborated with PR agencies, vendors, and leadership teams to enhance marketing strategies and brand exposure. Managed digital marketing efforts, including social media engagement and content creation.

Marketing Coordinator at SA Taxi Development Finance

November 1, 2019 - November 1, 2019

Customer Service Representative at SA Taxi Development Finance

April 1, 2019 - April 1, 2019

Handled high volumes of inbound and outbound calls, emails, and chats. Assisted in training new hires to streamline customer service processes. Maintained CRM records and identified sales opportunities for upselling. Delivered top-tier customer support, maintaining high satisfaction ratings.

Administrative Assistant at SA Taxi Development Finance

April 1, 2019 - April 1, 2019

Provided extensive administrative support to senior executives. Managed office supplies, vendor communication, and logistics for company events. Assisted in preparing reports, presentations, and data analysis for leadership teams.